{"id":6546,"date":"2015-06-01T16:36:10","date_gmt":"2015-06-01T21:36:10","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=6546"},"modified":"2015-06-01T16:36:10","modified_gmt":"2015-06-01T21:36:10","slug":"why-your-site-needs-to-have-a-privacy-policy","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/","title":{"rendered":"Why Your Site Needs to Have a Privacy Policy"},"content":{"rendered":"<p>Data is the backbone of search engine marketing. Everything SEO and PPC analysts do is driven towards gathering data to help you better understand how your clients\/customers are using your website. Through Google Analytics and other tools, we collect tons of information, but there\u2019s something that often gets overlooked in the process: the privacy policy.<\/p>\n<p>Any time you\u2019re collecting data from someone, they have a right to know how \u2013 and why \u2013 you\u2019re using it. In some cases, not having a privacy policy is against the law. But even if it\u2019s not, <a title=\"Google Analytics Terms of Service\" href=\"http:\/\/www.google.com\/analytics\/terms\/us.html\" target=\"_blank\" rel=\"noopener\"><font color=\"red\">anyone using Google Analytics is required to have a visible privacy policy on their website<\/font><\/a> (as well as a variety of other Google products, including <a title=\"Ad Words Terms of Service\" href=\"https:\/\/support.google.com\/adwords\/answer\/2549063\" target=\"_blank\" rel=\"noopener\"><font color=\"red\">AdWords<\/font><\/a>and <a title=\"AdSense Terms of Service\" href=\"https:\/\/www.google.com\/adsense\/localized-terms\"><font color=\"red\">AdSense<\/font><\/a>).<\/p>\n<p>Now, you might be thinking \u201cno one reads privacy policies anyway.\u201d And you\u2019re right, for the most part. Very few people actually read the terms and conditions for anything they use, but that\u2019s not an excuse to not have them. People are becoming increasingly aware of their digital footprint, and safeguarding their personal data is quickly becoming a priority. Your privacy policy is an agreement with your users \u2013 they\u2019ll let you use their data to improve your website and you won\u2019t abuse the privilege.<\/p>\n<p>Writing a privacy policy can be intimidating, but they don\u2019t have to be incredibly complex. For the most part, Google is looking for three things:<\/p>\n<ul>\n<li>Compliance with any relevant privacy laws<\/li>\n<li>A statement that says you use cookies to track anonymized data from users<\/li>\n<li>A statement that says data tracking is handled by a third party (i.e. Google)<\/li>\n<\/ul>\n<p>It can also be helpful to mention that you will not collect any personally identifiable information, and that <a title=\"Google Analytics Opt Out Plugin\" href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\"><font color=\"red\">users have the opportunity to opt out of tracking at any time<\/font><\/a>. You can <b>NOT<\/b> attempt to circumvent their opt-out, either.<\/p>\n<p>So why is having a privacy policy so important? On the extreme end, not having one could lead to legal issues, either with Google or with a user of your website. More likely, you could find your account suspended, which means all the data you\u2019ve invested time and money in to collect is inaccessible (and you\u2019ll be missing out on even more).<\/p>\n<p><em>Please note: This post is not intended to act as legal advice. If you have legal questions about privacy policies and the usage of users\u2019 data, please contact a lawyer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don&#8217;t have one.<\/p>\n","protected":false},"author":3,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[501,269,17,502,503,11],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Site Needs to Have a Privacy Policy | Rocket Clicks<\/title>\n<meta name=\"description\" content=\"If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don&#039;t have one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Site Needs to Have a Privacy Policy | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don&#039;t have one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Clicks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RocketClicks\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-01T21:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/rocket-clicks-logo-rb4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua DeGrasse-Baumann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:site\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joshua DeGrasse-Baumann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\"},\"author\":{\"name\":\"Joshua DeGrasse-Baumann\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/b12544925198f7ff98b69e2fc2ad5346\"},\"headline\":\"Why Your Site Needs to Have a Privacy Policy\",\"datePublished\":\"2015-06-01T21:36:10+00:00\",\"dateModified\":\"2015-06-01T21:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"keywords\":[\"Data\",\"Google Analytics\",\"ppc\",\"Privacy Policies\",\"Privacy Policy\",\"seo\"],\"articleSection\":[\"Client Education\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\",\"url\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\",\"name\":\"Why Your Site Needs to Have a Privacy Policy | Rocket Clicks\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/#website\"},\"datePublished\":\"2015-06-01T21:36:10+00:00\",\"dateModified\":\"2015-06-01T21:36:10+00:00\",\"description\":\"If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don't have one.\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rocketclicks.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Site Needs to Have a Privacy Policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rocketclicks.com\/#website\",\"url\":\"https:\/\/rocketclicks.com\/\",\"name\":\"Rocket Clicks\",\"description\":\"Milwaukee Internet Marketing\",\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rocketclicks.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rocketclicks.com\/#organization\",\"name\":\"Rocket Clicks\",\"url\":\"https:\/\/rocketclicks.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"contentUrl\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"width\":817,\"height\":187,\"caption\":\"Rocket Clicks\"},\"image\":{\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RocketClicks\",\"https:\/\/twitter.com\/RocketClicks\",\"https:\/\/www.instagram.com\/rocketclicks\/\",\"https:\/\/www.linkedin.com\/company\/rocket-clicks\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/b12544925198f7ff98b69e2fc2ad5346\",\"name\":\"Joshua DeGrasse-Baumann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b17cddbf3cc14b7788f65f8dd7e3b4ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b17cddbf3cc14b7788f65f8dd7e3b4ac?s=96&d=mm&r=g\",\"caption\":\"Joshua DeGrasse-Baumann\"},\"description\":\"Josh has worked as an SEO since 2014, when he started as a copywriting intern at Rocket Clicks. Now a manager of the RC SEO department, Josh considers himself an expert on technical SEO matters and complex analytics tracking\/configuration. When he's not messing with websites or code, Josh likes to walk his dog, Bailey.\",\"url\":\"https:\/\/rocketclicks.com\/team-member\/joshua-degrasse-baumann\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your Site Needs to Have a Privacy Policy | Rocket Clicks","description":"If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don't have one.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/","og_locale":"en_US","og_type":"article","og_title":"Why Your Site Needs to Have a Privacy Policy | Rocket Clicks","og_description":"If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don't have one.","og_url":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/","og_site_name":"Rocket Clicks","article_publisher":"https:\/\/www.facebook.com\/RocketClicks","article_published_time":"2015-06-01T21:36:10+00:00","og_image":[{"width":817,"height":187,"url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/rocket-clicks-logo-rb4.png","type":"image\/png"}],"author":"Joshua DeGrasse-Baumann","twitter_card":"summary_large_image","twitter_creator":"@RocketClicks","twitter_site":"@RocketClicks","twitter_misc":{"Written by":"Joshua DeGrasse-Baumann","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#article","isPartOf":{"@id":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/"},"author":{"name":"Joshua DeGrasse-Baumann","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/b12544925198f7ff98b69e2fc2ad5346"},"headline":"Why Your Site Needs to Have a Privacy Policy","datePublished":"2015-06-01T21:36:10+00:00","dateModified":"2015-06-01T21:36:10+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/"},"wordCount":414,"commentCount":0,"publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"keywords":["Data","Google Analytics","ppc","Privacy Policies","Privacy Policy","seo"],"articleSection":["Client Education"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/","url":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/","name":"Why Your Site Needs to Have a Privacy Policy | Rocket Clicks","isPartOf":{"@id":"https:\/\/rocketclicks.com\/#website"},"datePublished":"2015-06-01T21:36:10+00:00","dateModified":"2015-06-01T21:36:10+00:00","description":"If you use Google Analytics, find out why you need to create a privacy policy for your website and what the consequences might be if you don't have one.","breadcrumb":{"@id":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rocketclicks.com\/client-education\/why-your-site-needs-to-have-a-privacy-policy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rocketclicks.com\/"},{"@type":"ListItem","position":2,"name":"Why Your Site Needs to Have a Privacy Policy"}]},{"@type":"WebSite","@id":"https:\/\/rocketclicks.com\/#website","url":"https:\/\/rocketclicks.com\/","name":"Rocket Clicks","description":"Milwaukee Internet Marketing","publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rocketclicks.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rocketclicks.com\/#organization","name":"Rocket Clicks","url":"https:\/\/rocketclicks.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/","url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","contentUrl":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","width":817,"height":187,"caption":"Rocket Clicks"},"image":{"@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RocketClicks","https:\/\/twitter.com\/RocketClicks","https:\/\/www.instagram.com\/rocketclicks\/","https:\/\/www.linkedin.com\/company\/rocket-clicks"]},{"@type":"Person","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/b12544925198f7ff98b69e2fc2ad5346","name":"Joshua DeGrasse-Baumann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b17cddbf3cc14b7788f65f8dd7e3b4ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b17cddbf3cc14b7788f65f8dd7e3b4ac?s=96&d=mm&r=g","caption":"Joshua DeGrasse-Baumann"},"description":"Josh has worked as an SEO since 2014, when he started as a copywriting intern at Rocket Clicks. Now a manager of the RC SEO department, Josh considers himself an expert on technical SEO matters and complex analytics tracking\/configuration. When he's not messing with websites or code, Josh likes to walk his dog, Bailey.","url":"https:\/\/rocketclicks.com\/team-member\/joshua-degrasse-baumann\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/6546"}],"collection":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/comments?post=6546"}],"version-history":[{"count":0,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/6546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media\/21109"}],"wp:attachment":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media?parent=6546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/categories?post=6546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tags?post=6546"},{"taxonomy":"tax_19014","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tax_19014?post=6546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}