{"id":6320,"date":"2015-01-12T09:25:04","date_gmt":"2015-01-12T15:25:04","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=6320"},"modified":"2015-01-12T09:25:04","modified_gmt":"2015-01-12T15:25:04","slug":"major-bing-yahoo-outage-changes-adwords-rare-cutts-sighting","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/major-bing-yahoo-outage-changes-adwords-rare-cutts-sighting\/","title":{"rendered":"Major Bing and Yahoo Outage, Changes to AdWords, A Rare Cutts Sighting, & More"},"content":{"rendered":"

This Week\u2019s Industry News<\/h1>\n

Compiled By Rocket Clicks Staff<\/h1>\n

 <\/p>\n

Bing And Yahoo Down For Hours<\/h3>\n

Last weekend, users who tried using Yahoo or Bing were unable to access the search engines. An inside source reported the issue was the result of bad code rolled out by Microsoft onto the Yahoo service. Yahoo itself was down for four hours, while Bing was down for less time. Microsoft assured its users that the outage was not related to a cyber-attack and was simply an internal error.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

New Location for AdWords Reach Reporting<\/h3>\n

Google has announced that they will be moving reach reporting for the display network out of the dimensions tab and into the campaigns tab. This allows users to view the report with more flexible date ranges than what was previously offered. Any scripts that pull in reach data should be updated as well. The move will take place starting the week of January 28th<\/sup>.
\nSource: Search Engine Land<\/a><\/p>\n

FTC\u2019s Investigation Of Yelp Closes\u00a0\"federal-trade-commission-seal-36081_640\"<\/a><\/h3>\n

The US Federal Trade Commission has wrapped up an investigation into Yelp\u2019s business practices and has decided not to take any action. The investigation began as a result of years of complaints and accusations that Yelp manipulates reviews based on businesses decisions to advertise with the site or not. The announcement came from Yelp and no specifics were given for why the investigation closed without legal action.<\/p>\n

Source: Marketing Land<\/a><\/p>\n

Microsoft Introduces Cross Platform Advertising for MSN Apps<\/h3>\n

After recently rolling out vertical apps, Microsoft has announced that they will also be rolling out in-app advertising. These apps are currently available on iOS, Android and Amazon devices aggregate content from more than 1000 publishers. Ads are already available for purchase but only in sizes 320×50 for smartphones and 300×50 for tablets. Although the reach of these apps and their content is unclear at the moment, cross platform advertising could have unique targeted opportunity for advertisers.<\/p>\n

Source: Marketing Land<\/a><\/p>\n

Yahoo Still Gaining Market Share In Search<\/h3>\n

Yahoo\u2019s recent deal with Firefox to become the default search engine appears to still be benefiting Yahoo as their share of the market has increased 2% this past month, bringing them to 16% overall. This is the highest Yahoo has been in US search share since 2009.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Fully Embraces \u201cViewability\u201d for Display & Video Ads<\/h3>\n

Earlier this week it was Google announced that they will be begin reporting on viewability metrics for Doubleclick and YouTube advertisers. They also stated that eventually advertisers will be able to buy viewable video impressions across its display network. Due to findings stating that 50% of online impressions are not even seen, viewability of ads has become increasingly important metric. This makes Googles new reporting options should prove very helpful.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

Bing Updates Phone Number Policy for Ads<\/h3>\n

Bing has announced new editorial policy updated that disapprove ads which feature phone numbers in \u201cplain text\u201d. Phone numbers will still be available to show in ad extensions, just not in the ad text or title. Changes to the policy will be in effect as soon as month. Although changes will not affect existing campaigns and ads, if changes are made to an ad or new ads are added the policy will apply.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

Cutts Comes Out Of Hiding\u00a0\"516px-Matt_Cutts_Headshot\"<\/a><\/h3>\n

Matt Cutts, Google\u2019s head of web spam, has not been heard of much since taking a leave of absence from Google in July of last year. But Cutts was scheduled to speak at an alumni event at the University of North Carolina this past week. The topic he spoke on was the lessons learned from the early days of Google.<\/p>\n

Source: Search Engine Journal<\/a><\/p>\n

Yahoo\u2019s Plans to Take Mobile Ad Market Share<\/h3>\n

Yahoo has made not attempts to hide their effort to improve their mobile advertising capabilities and services. In addition to acquiring in-app ad network Flurry and video ad platform Britroll, they have also been improving their internal mobile ad team in order to revamp their offerings. Other reports state that Yahoo will soon be offering advertisers more reach through bundled ad campaigns across its owned sites. These changes definitely improve their chances of pushing past Twitter as third largest in US mobile market share.<\/p>\n

Source: Marketing Land<\/a><\/p>\n

Google Link Removal Requests Still Piling In<\/h3>\n

According to Torrent Freak, Google received 345 million link removal requests in 2014, a 75% increase from the number of requests the previous year. An overwhelming majority of the requests were connected to three domains, 4shared.com, rapidgator.net, and uploaded.net. According to the report most requests associated with those domains were removed without issue.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

More Updates To Bing\u2019s Carousel<\/h3>\n

An update this week unrolled a carousel update that includes best-selling books. The data is based off of the New York Times\u2019 best seller lists and is broken out into specific category. The results will only show if users search with a query related to \u201cbest seller\u201d and a specific genre. Although it is expected to expand to specific title searches soon.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

 <\/p>\n

Notable Commentary<\/h2>\n

 <\/p>\n

People Don\u2019t Think Matt Cutts Is Coming Back<\/h3>\n

I know how much we\u2019ve all missed Matt Cutts. Unfortunately, according to a recent poll on SEO Roundtable, most people don\u2019t think he\u2019s coming back.<\/p>\n

Analysis by: Barry Schwartz, SEO Roundtable <\/a><\/p>\n

Guide to Gmail Sponsored Promotions\u00a0<\/h3>\n

Advertisers looking for a new online marketing channel need look no further. Joe Castro has recently posted an article to Search Engine Journal detailing Google\u2019s Gmail Sponsored Promotions best practices and results.<\/p>\n

Analysis by: Joe Castro, Search Engine Journal<\/a><\/p>\n

Local SEO Predictions 2015<\/h3>\n

As we delve deeper into the New Year, Andres Shotland of Local SEO Guide offers another 15 predictions for local search in 2015.<\/p>\n

Analysis by: Andres Shotland, Local SEO Guide<\/a><\/p>\n

How Yahoo\u2019s Firefox Deal Will Effect Paid Search in 2015<\/h3>\n

In a recent article, Mark Ballard from RKG examines recent data surrounding the Firefox\u2019s recent default browser switch from Google to Yahoo and predicts how PPC may be effected in 2015.<\/p>\n

Analysis by: Mark Ballard, Search Engine Land<\/a><\/p>\n

How Holiday Delivery Options Affected PPC Conversions<\/h3>\n

Rebakah Schelfhout\u2019s recent article on Search Engine uses data from e-commerce advertisers to analyze conversion performance for different delivery options. She concludes that in most cases PPC advertisers should not turn off ads entirely after delivery cutoff dates, but to instead use bid modifiers to lower costs.<\/p>\n

Analysis by: Rebekah Schelfhout, Search Engine Land<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This Week\u2019s Industry News Compiled By Rocket Clicks Staff   Bing And Yahoo Down For Hours Last weekend, users who tried using Yahoo or Bing were unable to access the search engines. An inside source reported the issue was the result of bad code rolled out by Microsoft onto the Yahoo service. Yahoo itself was […]<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\nMajor Bing and Yahoo Outage, Changes to AdWords, A Rare Cutts Sighting, & More<\/title>\n<meta name=\"description\" content=\"Learn the reason for Bing going down, what Google has updated in AdWords, what Matt Cutts of Google has been up to, plus much more SEO and PPC news from the week\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/major-bing-yahoo-outage-changes-adwords-rare-cutts-sighting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major Bing and Yahoo Outage, Changes 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