{"id":624,"date":"2009-09-17T15:47:30","date_gmt":"2009-09-17T15:47:30","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=624"},"modified":"2009-09-17T15:47:30","modified_gmt":"2009-09-17T15:47:30","slug":"10-basic-pay-per-click-money-saving-tips","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/10-basic-pay-per-click-money-saving-tips\/","title":{"rendered":"10 Basic Pay Per Click Money Saving Tips"},"content":{"rendered":"

If you want to be cost efficient in your pay per click advertising, make sure you\u2019ve got a handle on the basics.\u00a0 Here are ten tips that highlight necessary places you should focus on if you\u2019re running PPC advertising campaigns.<\/p>\n

10. Negative Keywords<\/strong><\/h3>\n

By running a search query report, you can see what visitors are searching for in the search box when they click on your ad.\u00a0 If you are showing up for search keywords you don\u2019t want to bid on, you can insert these keywords as \u201cnegative\u201d keywords.\u00a0 In MSN adCenter and Yahoo Search Marketing your negative filtering capabilities are limited, but in Google AdWords, you can add an infinite amount of negative keywords (so take advantage of that!).<\/p>\n

9. Install Google Analytics Tracking <\/strong><\/h3>\n

See the whole picture for your online business. Google Analytics (which is available to install across your entire site at no cost) shows data from your website that you will not see through your PPC Dashboard.\u00a0 You can see traffic flows and quickly find web pages that are not converting visitors well.\u00a0 High \u201cbounce rate\u201d and low average time on page indicate places your site needs attention. By fixing these pages, your cost per conversion can dramatically decrease.<\/p>\n

8. Use Broad Match Keywords Carefully <\/strong><\/h3>\n

If you\u2019re not going to take the time to find a proper set of negative keywords to filter broad match traffic, then broad match could cost you, and you might be better off sticking to more conservative match types.\u00a0 Broad match keywords should be used to mine out the exact match keywords that are creating conversions.\u00a0 Once you find the exact search query inside the broad keyword, you should be bidding for that keyword in the exact match.<\/p>\n

7. Use Ad Scheduling<\/strong><\/h3>\n

It\u2019s common sense, but not many beginning advertisers don\u2019t utilize ad scheduling.\u00a0 If you know what time of the day is the most profitable for you, increase your bids in this time period.\u00a0 Decrease your bids during the times where you see a drop off in conversions.<\/p>\n

6. Use Local Search<\/strong><\/h3>\n

If you are a local advertiser, you should be marketing your services only in the area in which you service.\u00a0 By using Local Search, you eliminate the cost of bidding on keywords in locations in which you do not do business with.\u00a0 Set your geotargeting very consciously. \u00a0Know that in AdWords if you set it my metro, city, or state, you also get a fifth line stating your geographic scope in your ad, so weigh that when considering custom map or zip code & radius geotargeting which don\u2019t offer that advantage.<\/p>\n

5.\u00a0 Use Specific Ad Text<\/strong><\/h3>\n

Create specific ads that represent the keywords you are bidding on.\u00a0 This will allow the searcher to better understand your product and reduce unwanted clicks.\u00a0 In addition, unique ad text should increase the click through rate, raise your Quality Score, and lower the cost per click.\u00a0 Logically group keywords together into ad groups by how ads should read.<\/p>\n

4. Use Specific Landing Pages<\/strong><\/h3>\n

The more targeted your landing page is to the keyword your bidding on, the better your conversion rate.\u00a0 If someone is looking to purchase bananas, would they be more likely to purchase if they visited a fruit page or a banana page?\u00a0 Match your ads to proper landing pages.<\/p>\n

3.\u00a0 Install Google Website Optimizer<\/strong><\/h3>\n

You should always be trying to improve the quality of your landing pages to increase conversions.\u00a0 By using Google Optimizer (another free tool from Google), you can test landing pages and see the results of which test landing page converted the best.<\/p>\n

2. Target Niche Markets If Your Budget Is Limited<\/strong><\/h3>\n

If you have a limited budget, focus on your most profitable niche within the market.\u00a0 This will allow you to bid on keywords that may not be as competitive and will cost less per click.\u00a0 Although traffic may be low, when someone does click on your ad, you will have a better chance of converting the visitor.\u00a0 You can always expand into more general, high traffic or competitive words once you\u2019ve sharpened your skills and your message.<\/p>\n

1. Monitor Your Account on a Regular Basis<\/strong><\/h3>\n

Just setting up Pay per Click and letting it run without evaluating the progress everyday could cost you good money.\u00a0 Log in to your account and make sure the cost per conversion is appropriate and that your total costs are not running you out of business.\u00a0 Ideally set a schedule to make sure you do some basic maintenance regularly, especially in the areas of bid management, ad copy split testing, and traffic processing (for new keywords, new negative keywords for search, and negative placements for content).<\/p>\n

By Dan Zuzanski<\/em><\/p>\n

Paid Search Analyst<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to be cost efficient in your pay per click advertising, make sure you\u2019ve got a handle on the basics. Here are ten tips that highlight necessary places you should focus on if you\u2019re running PPC advertising campaigns.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\n10 Basic Pay Per Click Money Saving Tips | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/10-basic-pay-per-click-money-saving-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Basic Pay Per Click Money Saving Tips | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"If you want to be cost efficient in your pay per click advertising, make sure you\u2019ve got a handle on the basics. 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