{"id":5864,"date":"2014-08-29T16:56:53","date_gmt":"2014-08-29T21:56:53","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=5171"},"modified":"2014-08-29T16:56:53","modified_gmt":"2014-08-29T21:56:53","slug":"facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/","title":{"rendered":"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More"},"content":{"rendered":"

This Week’s Industry News<\/strong><\/h1>\n

Compiled By Rocket Clicks Staff<\/strong><\/h1>\n

Top Stories<\/h2>\n

Amazon To Compete with Google AdWords<\/h3>\n

Despite being one of the largest AdWords advertisers, Amazon is also competing with Google in other areas such as phone operating systems and product searches. It has been reported in the Wall Street Journal that Amazon is actively working on creating its own advertising platform, \u201cAmazon Sponsored Links\u201d that could be released within a year. This platform could pretty easily become more popular with advertisers due Amazon\u2019s large amount of unique shopping data that Google does not have access to. Amazon has already started testing these Sponsored Links on its own site.<\/p>\n

Source: Marketing Land<\/a><\/p>\n

Americans Trust Google More Than The US Government<\/strong><\/h3>\n

A new study by MyLife has found a large amount of distrust amongst Americans when it comes to their personal information. MyLife surveyed respondents on their trust levels when it comes to Facebook, Google, LinkedIn, and the government. Google was the most trusted, Facebook was the least trusted. No organization had more than 50% of users trust.<\/p>\n

Source: Marketing Land<\/a>
\n <\/p>\n

Facebook Updates News Feed To Deter Clickbait Links<\/strong><\/h3>\n

Facebook is updating their News Feed algorithm in a way that will reduce the effectiveness of click-bait headlines and encourage publishers to share links using the \u201cbest format.\u201d Click-bait will be determined by how much time is spent reading the articles linked from Facebook, how fast the reader returns to Facebook, and the amount of people commenting and sharing.<\/p>\n

Source: Search Engine Journal<\/a><\/p>\n

Additional Stories Worth Reading<\/h2>\n

More Facebook Changes For Publishers<\/a><\/h3>\n

Bing To Test Exact Match Close Variants<\/a><\/h3>\n

Yahoo Recommended Stream Ads Now Available On Third Party Sites<\/a><\/h3>\n

New Embedding Tool From Bing<\/a><\/h3>\n

AdWords Adds Single Currency Reporting<\/a><\/h3>\n

Google+ Makes Sharing Your Video On YouTube Easier<\/a><\/h3>\n

Facebook Adds Bandwidth Targeting For Advertisers<\/a><\/h3>\n

Google Is Developing The Successor To The Knowledge Graph<\/a><\/h3>\n

Bing App Linking Quietly Rolls Out<\/a><\/h3>\n

 <\/p>\n

Notable Commentary<\/h2>\n

Tips For Growing Your Team\u2019s Skills<\/strong><\/h3>\n

Hiring an SEO team is just the start, but a great SEO team is one with a clear training plan to keep up with the industry. Chris Liversidge of Search Engine Land gives three tips to ensure SEO teams stay on top. One of the tips includes setting up a test site and doing some homework as a team to apply new practices in a live setting.<\/p>\n

Analysis by: Chris Liversidge, Search Engine Land<\/a><\/p>\n

 <\/p>\n

Using AdWords Scripts to Create Charts <\/strong><\/h3>\n

Russell Savage has provided a handy guide to using scripts to create charts with AdWords Data. He provides an intro to the charts object and how to build charts on quality score as well as data tables. These could be especially helpful for agencies that pull really similar reports for many clients at a time.
\nAnalysis By, Russell Savage, Search Engine Land<\/a><\/p>\n

 <\/p>\n

Study Highlights The Importance Of Reviews<\/strong><\/h3>\n

It\u2019s been well known that positive online reviews can help SEO campaigns and boost AdWords efficiency. A study found that 88% of customers trust online reviews for local businesses as much as personal recommendations. Chris Marentis of Search Engine People looks at how businesses can leverage online reviews after receiving them.<\/p>\n

Analysis by: Chris Marentis, Search Engine People<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon’s plan to take on Google, and more.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\nFacebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More<\/title>\n<meta name=\"description\" content=\"In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon's plan to take on Google, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More\" \/>\n<meta property=\"og:description\" content=\"In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon's plan to take on Google, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Clicks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RocketClicks\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-29T21:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/rocket-clicks-logo-rb4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rocket Clicks Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:site\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rocket Clicks Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\"},\"author\":{\"name\":\"Rocket Clicks Team\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a\"},\"headline\":\"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More\",\"datePublished\":\"2014-08-29T21:56:53+00:00\",\"dateModified\":\"2014-08-29T21:56:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\",\"url\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\",\"name\":\"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/#website\"},\"datePublished\":\"2014-08-29T21:56:53+00:00\",\"dateModified\":\"2014-08-29T21:56:53+00:00\",\"description\":\"In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon's plan to take on Google, and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rocketclicks.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rocketclicks.com\/#website\",\"url\":\"https:\/\/rocketclicks.com\/\",\"name\":\"Rocket Clicks\",\"description\":\"Milwaukee Internet Marketing\",\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rocketclicks.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rocketclicks.com\/#organization\",\"name\":\"Rocket Clicks\",\"url\":\"https:\/\/rocketclicks.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"contentUrl\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"width\":817,\"height\":187,\"caption\":\"Rocket Clicks\"},\"image\":{\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RocketClicks\",\"https:\/\/twitter.com\/RocketClicks\",\"https:\/\/www.instagram.com\/rocketclicks\/\",\"https:\/\/www.linkedin.com\/company\/rocket-clicks\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a\",\"name\":\"Rocket Clicks Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g\",\"caption\":\"Rocket Clicks Team\"},\"url\":\"https:\/\/www.rocketclicks.com\/about-us\/team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More","description":"In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon's plan to take on Google, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More","og_description":"In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon's plan to take on Google, and more.","og_url":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/","og_site_name":"Rocket Clicks","article_publisher":"https:\/\/www.facebook.com\/RocketClicks","article_published_time":"2014-08-29T21:56:53+00:00","og_image":[{"width":817,"height":187,"url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/rocket-clicks-logo-rb4.png","type":"image\/png"}],"author":"Rocket Clicks Team","twitter_card":"summary_large_image","twitter_creator":"@RocketClicks","twitter_site":"@RocketClicks","twitter_misc":{"Written by":"Rocket Clicks Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#article","isPartOf":{"@id":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/"},"author":{"name":"Rocket Clicks Team","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a"},"headline":"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More","datePublished":"2014-08-29T21:56:53+00:00","dateModified":"2014-08-29T21:56:53+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/"},"wordCount":548,"commentCount":0,"publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"articleSection":["Industry News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/","url":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/","name":"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More","isPartOf":{"@id":"https:\/\/rocketclicks.com\/#website"},"datePublished":"2014-08-29T21:56:53+00:00","dateModified":"2014-08-29T21:56:53+00:00","description":"In this Weekly Update, Facebook says click-bait links will lose effectiveness, Amazon's plan to take on Google, and more.","breadcrumb":{"@id":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rocketclicks.com\/industry-news\/facebook-taking-stance-against-click-bait-links-amazon-wants-to-compete-against-adwords-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rocketclicks.com\/"},{"@type":"ListItem","position":2,"name":"Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More"}]},{"@type":"WebSite","@id":"https:\/\/rocketclicks.com\/#website","url":"https:\/\/rocketclicks.com\/","name":"Rocket Clicks","description":"Milwaukee Internet Marketing","publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rocketclicks.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rocketclicks.com\/#organization","name":"Rocket Clicks","url":"https:\/\/rocketclicks.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/","url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","contentUrl":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","width":817,"height":187,"caption":"Rocket Clicks"},"image":{"@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RocketClicks","https:\/\/twitter.com\/RocketClicks","https:\/\/www.instagram.com\/rocketclicks\/","https:\/\/www.linkedin.com\/company\/rocket-clicks"]},{"@type":"Person","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a","name":"Rocket Clicks Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g","caption":"Rocket Clicks Team"},"url":"https:\/\/www.rocketclicks.com\/about-us\/team\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/5864"}],"collection":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/comments?post=5864"}],"version-history":[{"count":0,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/5864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media\/21109"}],"wp:attachment":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media?parent=5864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/categories?post=5864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tags?post=5864"},{"taxonomy":"tax_19014","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tax_19014?post=5864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}