If you\u2019ve ever attempted to optimize your website to get better rankings from search engines, you probably understood one thing very quickly: when it comes to best practices for SEO, there\u2019s a lot of information out there.<\/p>\n
It can be easy to feel overwhelmed, especially if you\u2019re new to SEO. But if you\u2019re looking for a place to start, there are some core best practices that are the foundation of any great SEO strategy \u2014 even the most advanced SEO tactics will be pointless if you ignore any of these fundamentals, so it makes sense to master these before getting into the weeds.<\/p>\n
Intrigued? Read on to see the 7 SEO best practices<\/a> you should never, ever ignore.<\/p>\n At their core, Google and other search engines are designed to help users find the content they\u2019re looking for. This might seem obvious, but failing to match target keywords with the search intent<\/a> for those keywords is actually one of the most common mistakes you can make when it comes to SEO.<\/p>\n For example, let\u2019s say you run an e-commerce site that specializes in running shoes. After doing some keyword research, you find that thousands of users search for \u201cbest running shoes\u201d every month. That keyword phrase is related to your product and gets lots of search volume, so it would be a great idea to target \u201cbest running shoes\u201d on your product page, right?<\/p>\n Wrong. If you type \u201cbest running shoes\u201d into Google, you\u2019ll find that the top organic search results don\u2019t include retailers selling running shoes \u2014 instead, they\u2019re buying guides and reviews from authoritative sources on running shoes.<\/p>\n That\u2019s because users who search for \u201cbest running shoes\u201d aren\u2019t ready to make a purchase yet. Ultimately, they are interested in purchasing some running shoes eventually — but they\u2019re still doing their research, so for now they\u2019re looking for unbiased information about the best running shoes.<\/p>\n A search term with this type of intent is known as a commercial investigation search. It\u2019s one of four main categories search intent falls into<\/a>, along with informational intent, navigational intent, and transactional intent. Not sure which type of search intent aligns with the keyword phrase you\u2019re considering? Simply type the phrase into Google and see what kind of results come up.<\/p>\n Again, the number-one priority of Google and other search engines is to give people what they\u2019re looking for online. People look for well-written, high-quality content<\/a> that\u2019s both enjoyable to read and provides the information they\u2019re looking for \u2014 and modern search engines are remarkably effective at identifying that type of content and making it easier to find.<\/p>\n So when it comes to content, quality is non-negotiable \u2014 today\u2019s search engines are simply too sophisticated to be tricked into providing users with low-quality content.<\/p>\n But if your goal is to create blog posts and other content that brings organic search traffic to your site, there\u2019s another piece of the puzzle that can\u2019t be overlooked. Even the most well-written, highest-quality content won\u2019t bring organic traffic to your site if it\u2019s not something people are searching for.<\/p>\n So, it makes sense to do some keyword research<\/a> before choosing a topic for your content. What relevant information are people searching for that you can provide?<\/p>\n When it comes to SEO best practices, keyword targeting is nothing new. But today, keyword targeting is all about finding the right keywords to match search intent, so definitely don\u2019t take shortcuts when it comes to keyword research<\/a>.<\/p>\n Equally as important as finding the right keywords is using them the right way \u2014 cheap tactics like keyword stuffing<\/a> are not only ineffective but are explicitly discouraged by Google<\/a> and can significantly hurt your site\u2019s rankings.<\/p>\n Just as search engines have gotten better at recognizing high-quality content, they\u2019re also more sophisticated than ever when it comes to understanding user experience.<\/p>\n A whole range of factors contribute to the overall experience users have on your site, from page speed to content quality to the ease at which users can navigate your site and find what they\u2019re looking for. As a general rule, though, try to put yourself in a user\u2019s shoes and look at your site from their perspective \u2014 if this was a site you\u2019d never visited before, would you want to stay?<\/p>\n Think of title tags and meta descriptions as your opportunity to convince users that of all the different results they see on a SERP, yours is the one they want to click on.<\/p>\n After all, every result on the SERP is going to be relevant to their query, and they\u2019re probably all fairly similar \u2014 so your title tag and meta description are the only way to make sure your page stands out from the pack.<\/p>\n Obviously, you\u2019ll want to include your keyword targets in both the title tag and meta description, since that will signal to both searchers and search engines that your page is relevant to the topic.<\/p>\n From there, focus on writing title tags and meta descriptions that are unique and compelling \u2014 what can you say to convince users that it\u2019s worth clicking on your page to find out more?<\/p>\n Backlinks are one of Google\u2019s most important ranking factors<\/a>, and it\u2019s not hard to understand why: if lots of other websites are linking to a page on your site, it\u2019s a pretty good indicator that page is a useful, high-quality resource that many people are relying on.<\/p>\n However, not all backlinks are created equally \u2014 earning just a few high-quality backlinks<\/a> from pages that Google considers authoritative and relevant to yours will be a lot more valuable than earning dozens of backlinks from spammy, irrelevant, or low-quality sites.<\/p>\n Just as backlinks help search engines understand your content and determine which pages on your site are most useful and authoritative, internal links give search engines context about which pages on your site to pay the most attention to. If multiple pages on your site all link back to the same page, search engine crawlers will take that as a clue indicating that page is an important one.<\/p>\n Plus, thoughtfully-placed internal links can improve user experience and help encourage users to spend more time on your site \u2014 in the end, making it easier for users to navigate your site will make it easier for search engines to find their way around, too.<\/p>\n Knowing<\/em> what needs to be done to optimize your website is one thing; taking the time, energy, and effort to implement<\/em> an effective SEO strategy<\/a> is quite another.<\/p>\n That’s exactly where our SEO services<\/a> come in. Our team spends all day, every day pondering the ins and outs of SEO best practices, and we\u2019re passionate about putting in the work to get tangible results for our clients. If you understand how ignoring SEO can negatively impact your bottom line<\/a>, but would\u00a0rather focus your<\/em> energy on the day-to-day demands of your business, reach out to us<\/a> \u2014 we\u2019ll take care of the rest.<\/p>\n","protected":false},"excerpt":{"rendered":" Pay per click marketers tend to “settle in” to a pure PPC marketing effort. This is a serious mistake, not only because they’re neglecting the opportunity for a LOT of extra volume (65% of searchers never click the PPC ads) and dollar cost averaging … but because PPC and SEO are slowly but surely merging as the Adwords Quality Score spider becomes more and more sophisticated.<\/p>\n","protected":false},"author":28,"featured_media":26235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[9,10,11,12],"tax_19014":[],"acf":[],"yoast_head":"\n1. Match search intent<\/h2>\n
2. Create high-quality content that people are actually looking for<\/h2>\n
3. Target the right keywords \u2014 and target them the right way<\/h2>\n
4. Pay attention to user experience<\/h2>\n
5. Don\u2019t underestimate title tags and meta descriptions<\/h2>\n
6. When it comes to backlinks, focus on quality over quantity<\/h2>\n
7. Use internal linking on your site<\/h2>\n
Implementing SEO Best Practices<\/h2>\n