Adwords reveals new features. Highlights include: More robust ads and options for advertising your apps and new tools in the interface. These tools include, bulk editing of campaigns directly in the interface, automated bidding for ROAS, CPA, and clicks, and enhanced reporting. Other updates include estimated cross-device total conversions, with an offline component in the works.<\/p>\n
Source: AdWords Blogspot<\/a><\/p>\n The new addition focuses on actionable items for a website. The expansion includes actions, potential actions, and entry points. The changes will allow the search engines to understand connections between multiple entities.<\/p>\n Source: Search Engine Watch<\/a><\/p>\n A major change to Google Analytics has integrated web data and app data into one report. This has been done in an effort to help webmasters understand how visitors interact across multiple different digital platforms. As a result, visits are now sessions and visitors are now referred to as users.<\/p>\n Source: Search Engine Watch<\/a><\/p>\n Users can now take advantage of a new feature with Google Trends that allows you to subscribe to specific tops or specific locations. From there, users can receive notifications from Google via email. Although similar to Google Alerts, it will not notify nearly as frequently as Google Alerts once did.<\/p>\n Source: Search Engine Watch<\/a><\/p>\n PostJoint is the newest guest blogging network to be hit with the penalty. Google\u2019s warning to PostJoint mentions \u201cunnatural inbound links.\u201d Little information is known at this point as to how much this has affected other websites who relied on PostJoint for guest blogging. Despite the penalty, PostJoint says that the company will still carry on.<\/p>\n Source: Marketing Land<\/a><\/p>\n In a recent study by Searchmetrics it was revealed that roughly 36.6% of Google\u2019s search results included at least one rich snippet of information that came from Schema.org. Searchmetrics also found that only 0.3% of domains are using Schema markup code on their sites.<\/p>\n Source: Search Engine Land<\/a><\/p>\n Bing Predictions will use social signals and search query data to predict outcomes and events. Bing is kicking off the new feature by predicting the results of voting-based reality TV shows. For example, a user can search \u201cThe Voice Predictions\u201d and they will see a carousel of contestants and their prediction for how they will do on the show.<\/p>\n Source: Search Engine Land<\/a><\/p>\n In a new Google Webmasters a user explains that you bought a domain through a registrar only to find out that it had a spammy past and asked Cutts what could have been done to avoid that. Searching the sites domain to see if it is indexed, viewing past versions on archive.org, and requesting analytic screenshots before purchase were among Cutts suggestions.<\/p>\n Source: Google Webmasters on YouTube<\/a><\/p>\n The website All Google Testing noticed a test being run by Yahoo in which the right column of Yahoo\u2019s search results page noticeably resembles the features of Google\u2019s Knowledge Graph. Search Engine Land was unable to recreate the results but shared a video of the search in action published by All Google Testing.<\/p>\n Source: Search Engine Land<\/a><\/p>\n State prosecutors from 24 states are pressuring Google to enforce to crack down on rogue Internet pharmacies that sell counterfeit prescription medicine and illegal drugs. Prosecutors believe Google is profiting billions off of the advertising from such websites. Google claims they disabled millions of ads in 2013 alone.<\/p>\n Source: Washington Post<\/a><\/p>\n A project that began in December has now expanded in a recent announcement by Google. Now users who search can go directly to the relevant content the search results return via apps already installed on their phone. The announcement notes the feature is now available globally and includes 24 new apps to the feature. Google also provided best practices when adding deep links to sitemaps and website.<\/p>\n Source: Search Engine Journal<\/a><\/p>\n Although Google didn\u2019t hit growth expectations for Q1 this year, they still are up 19% year-over-year for revenue. Interestingly for advertisers, 68 percent of that revenue came from Google sites including AdWords, Maps and YouTube. Mobile cost per clicks have dropped from last year, however they are closer in line with desktop CPCs.\u00a0 Advertisers should be utilizing all of the targeting and products being introduced to keep CPCs from rising too much.<\/p>\n Source: Search Engine Watch<\/a><\/p>\n Rank is no longer the end all, be all metric it once was. But even post secure search, in an era when rank is more fluid than in the past, it\u2019s still important to pay attention to. Jim Yu of Search Engine Watch offers up new ways to think about rank and its relationship to the success of your business in a post on Search Engine Watch.<\/p>\n Analysis by: Jim Yu, Search Engine Watch<\/a><\/p>\n LinkedIn is often overlooked as a resource when developing an SEO strategy. George Aspland offers up his tips for using LinkedIn to improve organic search visibility<\/p>\n Analysis by: George Aspland, Search Engine Land<\/a><\/p>\n While Google has certainly made plenty of changes to the way it approaches organic search over the past year, there are a few changes SEOs have predicting for some time that Google still has yet to make. Rand Fishkin offers up six predicted, but yet to be realized changes including: valuing on-topic links more than other links, social signals making an observable impact on ranking, and more.<\/p>\n Analysis by: Rand Fishkin, Moz<\/a><\/p>\n Any search marketers interested in marginal cost and revenue numbers should read Benjamin Vigneron\u2019s recent article on Search Engine Land. In it he describes how to see diminishing returns affect your paid search campaigns in 5 steps.<\/p>\n Analysis by Benjamin Vigneron, Search Engine Land<\/a><\/p>\n Although paid search advertisers have avoided any major changes to data provided to them in AdWords in the most recent list of Google updates, it is still good to be prepared. Sam Owen from Search Engine Land describes in detail what a search advertiser could do if search query data were to become \u201cnot provided\u201d.<\/p>\nNew Addition to Schema.org Announced<\/strong><\/h3>\n
Google Analytics Combines Data<\/strong><\/h3>\n
Google Allowing Users To Subscribe To Topics<\/strong><\/h3>\n
Another Guest Blog Network Receives Penalty<\/strong><\/h3>\n
Schema Markup Showing in 1\/3 Of Search Results<\/strong><\/h3>\n
Bing Launches Bing Predictions<\/strong><\/h3>\n
Cutts Explains How To Research Domains Before Purchase<\/strong><\/h3>\n
Yahoo Testing New Search That Resembles The Knowledge Graph<\/strong><\/h3>\n
States Pressuring Google For Help With Online Drug Sales<\/strong><\/h3>\n
Indexing Of Android Apps Expands On Google SERPs<\/strong><\/h3>\n
AdWords Trends From Google\u2019s Earnings Reports<\/h3>\n
Notable Commentary<\/h2>\n
Rank In A Post-Secure Search Age<\/h4>\n
Getting the Most Out of LinkedIn<\/h3>\n
6 Changes To SEO Google Hasn\u2019t Made Yet<\/h3>\n
Leveraging Bid Simulations For Maximum Return<\/h3>\n
Preparing Your PPC Plans for Inevitable Changes<\/h3>\n