{"id":398,"date":"2009-08-03T10:46:50","date_gmt":"2009-08-03T16:46:50","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=398"},"modified":"2009-08-03T10:46:50","modified_gmt":"2009-08-03T16:46:50","slug":"nuggets-from-jereds-internet-marketing-industry-update-week-31","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/nuggets-from-jereds-internet-marketing-industry-update-week-31\/","title":{"rendered":"Yahoo And MSN Reach A Deal, Google AdWords Offers Local Business Extensions, Google Sells AOL Stock, And More"},"content":{"rendered":"<h3><strong>Yahoo\/MSN Deal<\/strong><\/h3>\n<p>Lots of buzz this week on \u00a0the big breaking news about the Yahoo \/ Microsoft advertising deal.\u00a0 Here\u2019s the top level, need to know summary:<\/p>\n<ul>\n<li>Press Release in their own words at <a href=\"http:\/\/www.choicevalueinnovation.com\">www.choicevalueinnovation.com<\/a>.<\/li>\n<li>10 year agreement, expected to be in put in place over 24 months. Complicated endeavor, but 24 months sounds like a slow pace.<\/li>\n<li>Bing will be the search engine technology.\u00a0 No surprise there, given Bing\u2019s success grabbing search engine market share.<\/li>\n<li>AdCenter will be the platform for advertisers.<\/li>\n<li>Yahoo controls the worldwide relationship sales force.<\/li>\n<li>Yahoo retains separate display advertising platform and sales force, where they\u2019re a major competitor.\u00a0 The deal only affects search advertising.<\/li>\n<\/ul>\n<h3><strong>Google location extensions for local businesses<\/strong><\/h3>\n<p>This new feature allows you to &#8220;extend&#8221; your AdWords campaigns by dynamically attaching a business address to ads.<\/p>\n<p>Local business ads will no longer be a separate ad format.<strong> <\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<h3><strong>TweetROI.com<\/strong><\/h3>\n<p>This new Twitter-based marketing company harnesses social media exposure and puts a profit value and some would say profit motive to twittering. Public Relations and Marketing professionals provide TweetROI suggested subject matter to twitter about, including tweet text and a link, and further define quality, quantity, and schedule parameters for potential Twitterers. Then Twitterers review opportunities and take up marketers on offers they\u2019re genuinely interested in and tweet about it\u00a0in their own words, deciding what subject matters to support and what not to support.<\/p>\n<p><strong>Google<\/strong><strong> <\/strong><strong>sells 5% stake in AOL<\/strong><strong> <\/strong><\/p>\n<p>Google sold its 5% stake in AOL.com for $283 million, which it paid $1 billion for four years ago.\u00a0 Google ads will continue to run on AOL\u2019s search engine as part of the AdWords partner search network.<\/p>\n<p><em>Contributed byRob Sieracki, from the industry update of Jered Klima, Paid Search Manager<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s industry update features the Yahoo\/Microsoft search advertising deal, AdWords Local Business Ad extensions, Google selling AOL stock, and TweetROI.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yahoo And MSN Reach A Deal, Google AdWords Offers Local Business Extensions, Google Sells AOL Stock, And More | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/nuggets-from-jereds-internet-marketing-industry-update-week-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo And MSN Reach A Deal, Google AdWords Offers Local Business Extensions, Google 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