{"id":3784,"date":"2013-05-10T11:25:45","date_gmt":"2013-05-10T16:25:45","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3784"},"modified":"2013-05-10T11:25:45","modified_gmt":"2013-05-10T16:25:45","slug":"google-removes-expanded-places-listings-bing-tells-you-why-your-ad-isnt-displaying-google-analytics-has-real-time-conversions-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/google-removes-expanded-places-listings-bing-tells-you-why-your-ad-isnt-displaying-google-analytics-has-real-time-conversions-more\/","title":{"rendered":"Google Removes Expanded Places Listings, Bing Tells You Why Your Ad Isn’t Displaying, Google Analytics Has Real-Time Conversions, & More"},"content":{"rendered":"

This Week\u2019s Industry News<\/h1>\n

Compiled By Rocket Clicks Staff<\/h1>\n

Bing\u2019s Ad Preview Tool Adds Diagnostic Feature<\/strong><\/h3>\n

Bing will soon meld its Ad Preview Tool with a newly minted Ad Diagnostics Tool, which tells advertisers why their ads are not displayed on Page One for specific keywords. This includes information on low quality score\/campaign quality, and whether or not campaign settings are inhibiting impressions. Source: Search Engine Land<\/a><\/p>\n

Google Removes Link To Expanded Local Listings<\/strong><\/h3>\n

The Google 7-Pak \u201cMore Results Near\u2026\u201d link has been conspicuously absent from Google\u2019s local search results this week, and it appears the new limitation is permanent. A Google employee confirmed the change in a Google forum discussion, and explained it as a move to \u201cimprove\u201d the local search experience. Source: Search Engine Land<\/a><\/p>\n

YouTube Adds Paid Subscriptions To Premium Channels<\/strong><\/h3>\n

In a long anticipated move, YouTube has announced it will offer monthly subscriptions to its top 50 premium channels. Starting at a $1.99 price point, the fees go up from there, although YouTube may offer an a la carte option at a later point in time. Source: Search Engine Journal<\/a><\/p>\n

Google Maps Is Poised For An Incredible Makeover<\/strong><\/h3>\n

Google is currently testing a major redesign of its Google Maps tool. Click through the link to look at a few screen shots, which include local filters that cater to your Google+ circles and a host of various aesthetic alterations. Source: Search Engine Land<\/a><\/p>\n

INFOGRAPHIC: Facebook\u2019s Edgerank Algorithm, Visualized<\/strong><\/h3>\n

Edgerank is the algorithm that Facebook uses to decide who is going to be all in your face on any given occasion. Turns out interactions and comments make things appear in your newsfeed more often. So next time you really hate those pictures that a girl you used to go to high school with posted from the Kentucky Derby, don’t comment on them asking why there are so many pictures of the same hat, but with different angles. Because then her hats and face will only continue to haunt you. Source: Mashable<\/a><\/p>\n

The NSA Handbook Teaching Spies How To Google<\/strong><\/h3>\n

Internet marketers could probably be better cyberspies than they give themselves credit for. At least according to the legal practices laid out in Untangling the Web: A Guide to Internet Research<\/em><\/a>, which is the National Security Agency\u2019s Google handbook, basically. The guide helps spies filter out Google search results looking for information that may be inadvertently posted on the web somewhere. None of the tactics are illegal, and most involve searching for words such as \u201clogin\u201d or using filters such as \u201csite:\u201d. If anything, it\u2019s interesting to see how the government uses the Internet to find publically available information that could be useful for intelligence. Source: Wired<\/a><\/p>\n

Google Analytics Adds Real-Time Conversion Report<\/strong><\/h3>\n

Google Analytics has added goal conversions to its real-time reports. The real-time Conversion report shows the most recent goals, displaying them by number of conversions from highest\u00a0 to lowest. Source:\u00a0 Search Engine Watch<\/a><\/p>\n

Google Shopping Feed Specification Gets Some Changes<\/strong><\/h3>\n

Goggle Shopping Feed Specification got a few changes this week. The biggest change is the added \u2018identifier exists\u2019 attribute for\u00a0 merchants selling custom goods that\u00a0 don\u2019t have unique identifiers like brand names or MPN codes. Additional changes include a new multipack attribuite for merchants selling custom bundles of goods, higher resolution images and revised description and color attributes guidelines. Source: Search Engine Land<\/a><\/p>\n

New Q&A Site Integrates Directly With Bing<\/strong><\/h3>\n

Klout, a new addition to the long list of Q&A format sites, is at least approaching it from a somwhat unique angle.\u00a0 Klout integrates with Bing- outside of the social search bar and instead with a big listing within the main search pane. The product, called \u2018Klout Experts\u2019, features short 300 word answers from influential Klout users on specific subjects. Source: Search Engine Land<\/a><\/p>\n

Yahoo Has Requested A Trade From Microsoft<\/strong><\/h3>\n

Even before Googler Marissa Mayer ascended the CEO throne at Yahoo, the former search giant had reportedly been trying to flip its search allegiances from Bing to Google. Considering Microsoft pretty much holds the exclusive rights to break the 10 year contract at the halfway mark in 2015 (by closing, selling Bing, or watching Yahoo\u2019s search revenue fall 40% below Google\u2019s), that\u2019s not happening anytime soon. Source: Search Engine Watch<\/a><\/p>\n

Google Unveils \u2018Inactive Account Manager\u2019 Feature<\/strong><\/h3>\n

If you\u2019re anything like me (or someone else that makes this anecdote personally relevant to you), you probably have more than one Google Account. Now, once you stop using an account, it is possible to disable it thanks to Inactive Account Manager. The new feature is available in the Google Account settings, and includes an option to completely delete the account, inform contacts of the accounts impending demise, and a timeout period that lets Google know when to turn the account off. Source: Search Engine Journal<\/a><\/p>\n

Google Will Not Be Adding Publishership Anytime Soon<\/strong><\/h3>\n

Although Google has been testing a few company logo additions next to URLs in its rich snippets testing tool, the search engine confirmed it would not be making those \u201cpublisher\u201d displays a permanent fixture. Source: Search Engine Land<\/a><\/p>\n

Notable Commentary<\/h1>\n

Ready For Warmer Weather<\/h1>\n

A Comprehensive Guide To The New Google Keyword Planner<\/strong><\/h3>\n

Google recently, and quietly, added a new keyword tool to its AdWords interface. Called the AdWords Keyword Planner, the helpful tool combines features from the traditional Google Keyword Tool and AdWords Traffic Estimator, giving advertisers a much easier way to plan and build out their campaigns. Larry Kim serves as your guide in this journey to understanding its functionality. Analysis By: Larry Kim, Search Engine Land<\/a><\/p>\n

\u2018SEO\u2019 Is Dead\u2026As A Strict Marketing Practice<\/strong><\/h3>\n

Rand Fishkin has an excellent Whiteboard Friday video that covers a topic that is gaining a lot of traction: We are not just SEOs anymore, and it\u2019s time to start treating SEO as a bigger part of the traditional marketing strategy. Analysis By: Rand Fishkin, SEOmoz<\/a><\/p>\n

A Five-Minute Analysis Of The Biggest SEO Factors To Watch In 2013<\/strong><\/h3>\n

Scott Clark has an excellent elevator pitch on five things you absolutely need to know about the SEO world in 2013. Most importantly, it\u2019s a great illustration of just how complex and challenging Internet marketing is becoming, which is good news for the white hatters out there. Analysis By: Scott Clark, BuzzMaven<\/a><\/p>\n

Optimizing Internal Link Structure<\/strong><\/h3>\n

Most of our concentration on link building involves connecting external websites to various pages on our own site. However, your internal links can have a profound impact on how Google views your site and how people interact with it. Optimize them accordingly. Analysis By: Erin Everhart, Search Engine Land<\/p>\n

Why Vertical Search Could Put A Dent In Google\u2019s Search Share<\/strong><\/h3>\n

James Green has a compelling post on Search Engine Land discussing vertical search, which is defined as a search conducted on a website such as Amazon, as a rising player in the search market. He also explains why the practice could start eating into Google\u2019s search share, especially since traditional search volume declined 3% last year while vertical search increased 8%. Analysis By: James Green, Search Engine Land<\/a><\/p>\n

A Strategic SEO Plan For Facebook Graph Search <\/strong><\/h3>\n

As Facebook\u2019s Graph Search assimilates itself across the entire social network, it\u2019s important to start planning how your business\u2019 social strategy will align with these new user expectations. Analysis By: Jim Yu, Search Engine Land<\/a><\/p>\n

Here Are A Few Ranking Factors Used By Facebook\u2019s Graph Search<\/strong><\/h3>\n

Although limited to just one million users so far, some of the most important factors that influence Facebook\u2019s Graph Search ranks have already exposed themselves. Glenn Gabe takes an in-depth look at some of the more obvious influences, and explains how businesses can prepare themselves to meet each of these qualifications. Analysis By: Glenn Gabe, Search Engine Watch<\/a><\/p>\n

Five Advanced Search Features That Are Must-Have Across All Industries<\/strong><\/h3>\n

Paid search strategies, bidding, and targeting vary greatly depending on the industry in which you operate. However, Jason Young has five advanced bidding solutions that can be applied universally across all business types. Analysis By: Jason Young, Search Engine Land<\/a><\/p>\n

Here\u2019s How The Onion Got Hacked By The Syrian Electronic Army<\/strong><\/h3>\n

Earlier this week, The Onion fell victim to a cyber attack from the Syrian Electronic Army. While little damage was done, The Onion\u2019s tech team revealed the play-by-play of how the SEA found their way into the satirical website\u2019s database through an uncomplicated phishing method, and how they are protecting themselves from future attacks. Analysis By: The Onion Tech Team<\/a><\/p>\n

Prepping For The Approaching Popularity Of Google Now<\/strong><\/h3>\n

With Google Now making its way to Apple devices after a year of exclusive availability on Android phones, it\u2019s more important than ever for SEOs to consider the way users are searching on mobile devices. This article is a great primer for how Google Now will impact your mobile SEO strategies, and how to prepare for it. Analysis By: Guillaume Bouchard, Search Engine Watch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this Weekly Update, Google has removed expanded Places results, Bing adds a diagnostic tool to its Ad Preview Tool, Google Analytics features real-time conversions, and more.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[45,422,423,424,14,269,17,11],"tax_19014":[],"acf":[],"yoast_head":"\nGoogle Removes Expanded Places Listings, Bing Tells You Why Your Ad Isn't Displaying, Google Analytics Has Real-Time Conversions, & More<\/title>\n<meta name=\"description\" content=\"In this Weekly Update, Google has removed expanded Places results, Bing adds a diagnostic tool to its Ad Preview Tool, Google Analytics features real-time conversions, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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