{"id":3743,"date":"2013-03-08T10:54:56","date_gmt":"2013-03-08T16:54:56","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3743"},"modified":"2013-03-08T10:54:56","modified_gmt":"2013-03-08T16:54:56","slug":"enhanced-display-network-campaigns-yellow-pages-beat-google-google-releases-search-quality-guidelines-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/enhanced-display-network-campaigns-yellow-pages-beat-google-google-releases-search-quality-guidelines-more\/","title":{"rendered":"Enhanced Display Network Campaigns, Yellow Pages Beat Google, Google Releases Search Quality Guidelines, & More"},"content":{"rendered":"
It\u2019s not just for search campaigns, display campaigns are becoming enhanced too! Mostly bidding will change from the Display Network hierarchy of bids to bidding by target.<\/p>\n
Source: Search Engine Watch<\/a><\/p>\n Google released their search quality rating guidelines to the public for the first time last Friday. The guidelines have been leaked three times before-in 2001, 2008 and 2012- but after the latest leak Google considered simply releasing them to the public themselves. The 43 page document<\/a> was most recently updated Nov. 5, 2012.<\/p>\n Source: Search Engine Land<\/a><\/p>\n A study commissioned by Yellow Pages has given the site a gold medal for relevant search results, which is higher than Google (in case you were wondering). Obviously a company-sponsored study extolling the virtues of that company leads us to cry foul.<\/p>\n But the study itself was conducted by \u201cblind\u201d search, so no participant knew the site they were searching on, and it was also never intended to be a marketing\/PR-baiting project. Yellow Pages said the original purpose was to help improve internal structure, but when they discovered the \u201cblind\u201d user reaction, they decided it was worth sharing with the public.<\/p>\n Source: Search Engine Land<\/a><\/p>\n This Quora post on Yahoo!\u2019s new work-from-home policy is incredibly revealing. It comprises of a handful of current and former Yahoo! employees defending CEO Marissa Mayer\u2019s decision to kill the option. Among their reasons include general employee laziness, and inefficiency in communication and productivity.<\/p>\n Source: Quora<\/a><\/p>\n Google has long warned against using hidden text and links to try and game their algorithm, while also encouraging people using hidden text to get a page to show up the way it was intended, improving the user experience.<\/p>\n Recently, Google was granted a patent for identifying hidden parts of a page, including white text on white background, text behind an image, miniscule fonts, and more. This is more of a confirmation of assumptions than breaking news, but it\u2019s still worth mentioning.<\/p>\n Source: SEO By The Sea<\/a><\/p>\n We won\u2019t make you read about a bunch of changes that are better absorbed visually on these websites, but both Google Plus and Facebook received a makeover this week. It\u2019s safe to say both are moving towards each other, design-wise.<\/p>\n Source: Mashable<\/a> (Google Plus)<\/p>\n Source: Marketing Land<\/a> (Facebook)<\/p>\n Facebook\u2019s quest to squeeze every drop of revenue from its fairly revenue neutral platform may get a hard clench sometime soon. According to a recent patent filing, Facebook\u00a0 may soon allow users to eliminate ads from their profiles for a fee. In the patent language, Facebook claims this will improve the user experience while improving ad targeting by eliminating people expressly uninterested in purchasing something.<\/p>\n Source: Mashable<\/a><\/p>\n Google has all kinds of resources to help people better understand how their search engine runs, but none of them come in an easily consumable and shareable format. Enter the \u201cHow Search Works<\/a>\u201d infographic.<\/p>\n Google recently posted an interactive infographic that explains most of the things that make it function. And big surprise: it\u2019s pretty cool.<\/p>\n Analysis By: Danny Sullivan, Search Engine Land<\/a><\/p>\n Dr. Pete at SEOmoz has a brief, but interesting infographic detailing how Google\u2019s AdWords network currently occupies its search results pages. Using 10,000 Google Page One\u2019s to build the data set, he concludes that 85.2% of all queries display ads, and the site averages 5.9 ads shown per-query.<\/p>\n Analysis By: Pete Meyers, SEOmoz<\/a><\/p>\n Most of what Melissa Mackey covers in this article on three regular mistakes rampant within the PPC world is foundation level in nature. However, it\u2019s still a very interesting take on how to fix any problems before they start and subsequently cost money.<\/p>\n Analysis By: Melissa Mackey, Search Engine Watch<\/a><\/p>\n The definition of \u201cgreat content\u201d is incredibly ambiguous, but the techniques utilized to create it are universal. Ken Lyons has a list 27 spots long exploring some of the best practices for solid copywriting. Some of it is obvious, yet a good reminder, and some of it is very creative.<\/p>\n Analysis By: Ken Lyons, Search Engine Watch<\/a><\/p>\n Interflora was penalized two weeks ago for violating Google\u2019s guidelines on advertorials but already they\u2019re back for most of their rankings. The 100 or so advertorials weren\u2019t only bad links in the mix, according to Link Detox, 70% of the site\u2019s links were toxic or suspicious.\u00a0 That makes Interflora\u2019s quick recovery all the more amazing, but it illustrates the advantage larger brands have over smaller ones-Google just can\u2019t keep the big guys out of the SERPs for too long.<\/p>\n Analysis by: Christoph C. Cemper, Search Engine Land<\/a><\/p>\n PPC Hero offers up a video presentation on using the Google AdWords Display builder to create image ads and developing a strategy for them.<\/p>\n Analysis by: Amanda, PPC Hero<\/a><\/p>\n FindTheBest, a hard to categorize \u201cstructured data engine\u201d launched two years ago, just raised $11 million and has 22 million monthly users. The company sees itself as a \u201ccomparison engine\u201d that helps people make better decisions about topics ranging from which college to attend to which car to buy using reliable structured data.<\/p>\nGoogle Releases Search Quality Rating Guidelines<\/strong><\/h3>\n
\u2018Blind\u2019 Third Party Study Concludes Yellow Pages Are Better Than Google For Local Search<\/strong><\/h3>\n
Yahoo! Employees Defend Work-From-Home Banishment<\/strong><\/h3>\n
Patent Confirms Google Can Read Hidden Link, Text On A Page<\/strong><\/h3>\n
Google Plus Looks Very Different, And So Does Facebook\u2019s News Feed<\/strong><\/h3>\n
Don\u2019t Like Facebook Ads? There\u2019s A Fee For That<\/strong><\/h3>\n
Notable Commentary<\/h1>\n
That’s Panda Repellant<\/h1>\n
\u2018How Search Works:\u2019 An Infographic From Google<\/strong><\/h3>\n
INFOGRAPHIC: The State Of AdWords<\/strong><\/h3>\n
Here Are Three Commonplace Blunders Made By Experienced PPC Pros, And Here Is Their Remedy<\/strong><\/h3>\n
Increase Content Value With 27 Strategies<\/strong><\/h3>\n
Interflora Regains Rankings After Penalty<\/strong><\/h3>\n
Creating Display Image Ads With No Creative Resources<\/strong><\/h3>\n
FindTheBest Flush With Cash And Growing In Popularity<\/strong><\/h3>\n