{"id":3729,"date":"2013-02-15T16:15:57","date_gmt":"2013-02-15T22:15:57","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3729"},"modified":"2013-02-15T16:15:57","modified_gmt":"2013-02-15T22:15:57","slug":"google-makes-search-funnel-data-more-accessiblefacebook-lets-you-promote-your-friends-posts-google-flu-trends-not-so-accurate-this-year-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/google-makes-search-funnel-data-more-accessiblefacebook-lets-you-promote-your-friends-posts-google-flu-trends-not-so-accurate-this-year-more\/","title":{"rendered":"Google Makes Search Funnel Data More Accessible,Facebook Lets You Promote Your Friends’ Posts, Google Flu Trends Not So Accurate This Year,& More"},"content":{"rendered":"

This Week\u2019s Industry News<\/h1>\n

Compiled By Rocket Clicks Staff<\/h1>\n

Google Has Cut \u2018Not Selected\u2019 From Webmaster Tools Index Reports<\/strong><\/h3>\n

Claiming confusion trumped understanding of the metric, Google has removed the \u201cNot Selected\u201d filter from Webmaster Tools Index Status reports. The tool was introduced in July 2012 as a way for webmasters to track their site\u2019s indexation patterns over the past year. However, the \u201cNot Selected\u201d portion, which is determined based off a page being canonicalled, redirected, or was passed over in favor of a similar page with better content, was apparently more trouble than it was worth, according to a spokesman.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Makes Search Funnel Data Easier To Access, Use<\/strong><\/h3>\n

Google is better incorporating the Search Funnels section into its AdWords tab offerings at various levels of your Campaigns. This move will ultimately make it easier to craft strategies around keywords that were a part of the conversion funnel, but did not convert on the first visit. Basically, paying your highest scoring player is smart, but the players that contribute assists are an equally important part of your team\u2019s success.<\/p>\n

Source: Google Inside AdWords Blog<\/a><\/p>\n

Marissa Mayer Not Pleased With Microsoft-Yahoo Deal<\/strong><\/h3>\n

Yahoo CEO Marissa Mayer isn\u2019t completely pleased with the way the Yahoo-Microsoft search deal is panning out. While speaking at the Goldman Sachs Technology and Internet Conference, Mayer said she wanted to see the companies do more than exchange search market share back and forth. Rather, she\u2019d like to see the two companies work together to collectively grow share and improve monetization.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

Google Flu Trends Inaccurate<\/strong><\/h3>\n

Google Flu Trends has become an increasingly powerful tool for gauging the severity of influenza outbreaks since its debut in 2008. Unfortunately, this year it wasn\u2019t quite as accurate. Flu Trends overshot the percent of the U.S. population with flu by almost double what the CDC reported. Flu Trends uses the search volumes of flu related terms to gauge the level of infection around the country. This year\u2019s flu virus was particularly potent and also reared its head earlier than usual. These facts also caused this year\u2019s flu to be heavily covered in the media. Taken together, it\u2019s easier to see why search volumes for flu related terms were misleadingly high.<\/p>\n

Source: <\/strong>Search Engine Watch<\/a><\/p>\n

Bill Gates Thinks Bing Is Better Than Google<\/strong><\/h3>\n

In an \u201cAsk Me Anything\u201d conversation on Reddit, Bill Gates argued Bing was the better product when asked if he really used Bing. While he dodged answering whether Bing is his primary search engine or not, he did encourage people to try the \u201cBing It On\u201d challenge.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google\u2019s $1 Billion In Default Search Payments To Apple<\/strong><\/h3>\n

Last year the FTC asked Apple to disclose the terms of Google\u2019s \u201cdefault\u201d search presence in iOS as part of their antitrust investigation against Google. While none of the information made it out into the public, financial analysts are still trying to piece together the nature of the relationship between Apple and Google. An analyst at Macquarie Capital estimated that Google was making 1.3 billion each year in paid search revenue from iOS devices and further speculated that Google returned 1 billion of that to Apple to make Google the default search engine on the Safari browser. An analyst at Morgan Stanely came up with a similar 1 billion estimate this year. With the FTC not intervening in the Google-Apple relationship, these payments could go on as long as both parties desire.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Pay To Promote Your Friend\u2019s Posts On Facebook<\/strong><\/h3>\n

I can\u2019t envision a situation where this would be useful, but Facebook now allows you to pay to promote your friend\u2019s posts on the social network. That friend\u2019s permission is not necessary for the promotion, and the only catch is that it will only be promoted to people already authorized to view the post.<\/p>\n

Source: Gizmodo<\/a><\/p>\n

Vince Vaughn And Owen Wilson Crash The Google Internship Program<\/strong><\/h3>\n

It was only a matter of time before Google got some big screen exposure. Gizmodo has the debut trailer for Vince Vaughn and Owen Wilson\u2019s next movie, which centers on them competing for internships at Google. Only this time, the NERDS are the bullies!<\/p>\n

Source: Gizmodo<\/a><\/p>\n

Notably Commentary<\/h1>\n

That\u2019s Notably Parched<\/h1>\n

An Exhaustive Breakdown Of Google\u2019s Variety Packs Of 7 Result SERPs<\/strong><\/h3>\n

The Google 7-Pak has been around for a while, but the August 2012 7-Pak of non-local results is new enough to create confusion about when and why Google breaks from its more traditional 10 packs. Dr. Pete breaks down a wide-reaching, smart study about these tendencies within search results for certain keyword groups.<\/p>\n

Analysis By: Dr. Pete, SEOmoz<\/a><\/p>\n

Product Listing Ad Optimization For The Advanced Strategist<\/strong><\/h3>\n

Google\u2019s Product Listing Ads have recently switched to a \u201cpay-to-play\u201d model, and thus are still very young in their usefulness, compared to Google\u2019s AdWords network. Matt Lawson has a great column breaking down six advanced strategies that should be considered when building out your PLA campaigns.<\/p>\n

Analysis By: Matt Lawson, Search Engine Land<\/a><\/p>\n

Future-Proofing Links From Google Penalty<\/strong><\/h3>\n

Cyrus Shepard conducted last week\u2019s SEOmoz Whiteboard Friday, touching on the always-timely subject of link building and how to tailor your strategies to avoid any chance of getting hit with a Google penalty.<\/p>\n

Analysis By: Cyrus Shepard, SEOmoz<\/a><\/p>\n

Poland Springs Wins This Week\u2019s Brand Creativity Award<\/strong><\/h3>\n

Last week it was Oreo during the Super Bowl. This week it\u2019s Poland Springs the morning after Marco Rubio\u2019s rebuttal to President Obama\u2019s State of the Union address.<\/p>\n

Analysis By: David Taintor, Talking Points Memo<\/a><\/p>\n

30 PPC Posts<\/strong><\/h3>\n

Ritika Puri offers up 30 great PPC blog posts to check out.<\/p>\n

Analysis by: Ritika Puri, Unbounce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this Weekly Update, Google increases access to search funnel data, Facebook lets you pay to promote your friends’ posts, Google Flu Trends get their numbers wrong this flu season, and more.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[35,45,27,14,277,269,17,10,11],"tax_19014":[],"acf":[],"yoast_head":"\nGoogle Makes Search Funnel Data More Accessible,Facebook Lets You Promote Your Friends' Posts, Google Flu Trends not So Accurate This Year, & More<\/title>\n<meta name=\"description\" content=\"In this Weekly Update, Google increases access to search funnel data, Facebook lets you pay to promote your friends' posts, Google Flu Trends get their numbers wrong this flu season, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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