{"id":3613,"date":"2012-10-12T10:46:09","date_gmt":"2012-10-12T15:46:09","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3613"},"modified":"2012-10-12T10:46:09","modified_gmt":"2012-10-12T15:46:09","slug":"google-updates-a-ton-of-algorithm-ranking-factors-twitter-creates-a-user-directory-zagat-reviews-are-fading-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/google-updates-a-ton-of-algorithm-ranking-factors-twitter-creates-a-user-directory-zagat-reviews-are-fading-more\/","title":{"rendered":"Google Updates A Ton Of Algorithm Ranking Factors, Twitter Creates A User Directory, Zagat Reviews Are Fading, & More"},"content":{"rendered":"

This Week\u2019s Industry News<\/strong><\/h1>\n

Compiled By Rocket Clicks Staff<\/strong><\/h1>\n

Google Releases Monthly List Of Algorithm Updates<\/strong><\/h3>\n

Google has had an incredibly busy week updating its algorithm and refreshing data, so it\u2019s only fitting the search engine would release its 65 most recent search updates (spanning August and September). We have covered some of these modifications in past Weekly Updates (snippet generation, better Knowledge Graph usage). However, among the less obvious, yet notably interesting, changes, Google has upgraded its local and mobile relevance signals, improved video indexing, and better semantic query comprehension.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

Google Announces New Penguin Update<\/strong><\/h3>\n

Google announced the release of its latest Penguin update last week. Matt Cutts said the \u201cdata refresh\u201d would affect searches across multiple languages and noticeably effect 0.3% of English language searches specifically.\u00a0\u00a0 This is Penguin\u2019s third update.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Continues Algorithm Marathon By Tweaking Page Layout Signifier<\/strong><\/h3>\n

For the fourth time in two weeks, Google has made a significant change to its algorithm. In this case, it involves \u201cTop Heavy\u201d landing pages, or ones that don\u2019t feature content prominently on the page. Matt Cutts confirmed the change and said it would only affect ~.7% of all English queries. This has been a bugaboo of Google for some time, and is an update that clearly benefits the user as well as the search engine.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Twitter Creates User Directory For Better Search Engine Exposure<\/strong><\/h3>\n

In a stealth move, Twitter has released a crawlable user directory that will display specific profiles in Google\u2019s search results (if they aren\u2019t already). The move is likely intended to further expose the site to searchers in the hopes they click-through and open the door for more revenue-generation opportunities (a la Twitter\u2019s indexed search results).<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Moves Page Speed Module Out Of Beta<\/strong><\/h3>\n

It took Google 18 beta releases, but their Apache HTTP server module, mod_pagespeed, is now an official tool. The search engine said over 120,000 websites use mod_pagespeed, which is designed to speed up loading times and overall navigation speed across all CSS, JavaScript, images, and other technical site features.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Bing Makes Changes To \u201cPeople Who Know\u201d Sidebar<\/strong><\/h3>\n

Bing announced that news reporters will now appear in the \u201cPeople Who Know\u201d section of the Bing sidebar.\u00a0 Previously, the \u201cPeople Who Know\u201d section just included people who\u2019ve answered a question related to the search topic on Quora or who tweet regularly about the subject.\u00a0 According to Bing, the authors and reporters included in the side bar are being handpicked by the Bing team. There are about 45,000 authors currently in the group.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Bing It On, Spam Links!<\/strong><\/h3>\n

According to a recent study run over a two-week period, two-thirds of all redirected malware links reside within the search results of Bing. Conversely, Google\u2019s results are responsible for 30% of all malicious redirects. Boiled down, an alarming 92% of these bad links live in image searches. These results run contrary to a two-year-old study that dubbed Google as the \u201cKing of Malware<\/a>.\u201d<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Knows Its Zagat Review System Kind Of Sucks<\/strong><\/h3>\n

Google is subtly phasing out the prominence of Zagat reviews in its local search results, implementing their own system to letting users rate businesses. Rather than a 1-3 scale, Google\u2019s review interface looks more like a restaurant questionnaire, which is probably a more preferential system for businesses anyways.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Facebook Will Soon Release \u2018Want\u2019 Button For Retail Businesses<\/strong><\/h3>\n

Nearly everything Facebook has done over the past few months has been aimed at improving the company\u2019s faltering stock, and the \u201cWant\u201d button is no different. Open to retailers such as Pottery Barn and Victoria\u2019s Secret, the button will allow users to click-through to the chosen product and let friends know they desire said product.<\/p>\n

Source: Fast Company<\/a><\/p>\n

LinkedIn Alters Company Page Designs <\/strong><\/h3>\n

LinkedIn is making a push towards becoming a go-to resource for business-to-business and business-to-consumer marketing, and its newly re-designed company pages are part of this movement. LinkedIn will also allow businesses to choose which status updates they would like to feature above-the-fold.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

The New eBay Design Looks Pinterestingly Familiar\u2026<\/strong><\/h3>\n

See if you can guess what website they\u2019re using as a main inspiration:<\/p>\n

\"eBay<\/p>\n

Source: Mashable<\/a><\/p>\n

How Facebook Zero Connects Remote, Impoverished Countries To The Internet<\/strong><\/h3>\n

At 0.facebook.com, you won\u2019t find the same familiar layout we\u2019ve come to expect from the world\u2019s leading social network. Rather, the site is free of charge, in a text-only format that still features the same menu options we expect from Facebook\u2019s normal interface.<\/p>\n

This may not be attractive to the average American, but Facebook doesn\u2019t want it to be. Their target is more focused on many countries where Internet connections are made almost entirely through mobile devices (such as Kenya, where it comprises 99% of all web connections). Facebook Zero is getting so popular in places such as the Philippines and Latin America that many people consider it to be a synonymous term with \u201cthe Internet.\u201d<\/p>\n

Source: Quartz<\/a><\/p>\n

Apple Maps Reveal Location Of Top Secret Taiwanese Government Base<\/strong><\/h3>\n

Basically, the new Apple Maps revealed a secret, super-high tech radar tracking station in Taiwan. Legally, Taiwan can\u2019t do anything, so they publically asked for the maps to use lower resolution to help the government hide things better.\u00a0Did I do that?<\/a><\/p>\n

Source: International Business Times<\/a><\/p>\n

Notable Commentary<\/h1>\n

That Won’t Give You Heartburn<\/h1>\n

Improve Your Local Link Profile With These Five Strategies<\/strong><\/h3>\n

Utilizing David Mihm\u2019s stellar 2012 Local Search Rankings survey, Matt Green pulls out a five of the most important off-page factors and explains how you can tailor link building strategies around them.<\/p>\n

Analysis By: Matt Green, SEOmoz<\/a><\/p>\n

Thinking Ahead To An Inevitable Facebook Search Engine And 12 Possible Ranking Factors<\/strong><\/h3>\n

Facebook itself has hinted at joining the search game, and with a claim of 1 billion daily searches (without active promotion of the tool), it\u2019s fairly evident Facebook could easily become Google\u2019s biggest competitor. Here are a dozen potential ranking factors that could go into Facebook\u2019s future social data-driven search engine, and how you can prepare for this inevitable game changer.<\/p>\n

Analysis By: Glenn Gabe, Search Engine Journal<\/a><\/p>\n

Ten Innovative Google AdWords Features You Should Monitor<\/strong><\/h3>\n

If you\u2019re an exceptional PPC professional, you probably already use or pay attention to this list of 10 Google AdWords features that are the wave of the paid search future. Still, it\u2019s always good to double-check your knowledge and apply it accordingly.<\/p>\n

Analysis By: Lisa Raehsler, Search Engine Watch<\/a><\/p>\n

Matt Cutts Discusses Pros, Cons Of Guest Blogging<\/strong><\/h3>\n

This week, Google\u2019s resident Spam buster, Matt Cutts, addressed a webmaster question about the effectiveness of guest blogging. Cutts approached the question from a both the publisher and writer\u2019s point of view; he also didn\u2019t shy away from acknowledging the presence of low quality guest blogging tactics.<\/p>\n

Analysis By: Matt Cutts, YouTube<\/a><\/p>\n

Why Do Some Sites Rank Faster<\/strong><\/h3>\n

\u201cHow long until I see results?\u201d remains the ultimate question posed by prospective SEO clients.\u00a0 It\u2019s a basic question, but far from easy to answer. The answer depends on a number of factors, including your definition of results. Mark Jackson of Search Engine Watch attempts to answer why some sites rank faster than others.<\/p>\n

Analysis By: Mark Jackson, Search Engine Land<\/a><\/p>\n

How Businesses Try To Game Google\u2019s Local Ranking System By \u2018Relocating\u2019<\/strong><\/h3>\n

One of Google\u2019s strongest 7-Pak ranking factors is proximity to a certain area. Obviously, this can leave some businesses closer to the outskirts of town in the dust, however prominent their presence may be among a city\u2019s consumer base. An increasingly popular solution has been to \u201crelocate\u201d that business within a certain geographical area; however, Chris Silver Smith explains why this will ultimately fail in the long run and why Google is already wise to the practice.<\/p>\n

Analysis By: Chris Silver Smith, Search Engine Land<\/a><\/p>\n

How Google\u2019s August And September Updates Can Impact Your Link Building<\/strong><\/h3>\n

Google has updated its algorithm at a break-neck pace over the past couple months. As such, SEOs need to update their strategies accordingly, link building included. Eric Ward parses out the changes that most have an impact on link outreach, and how you should adjust your approach to link requests.<\/p>\n

Analysis By: Eric Ward, Search Engine Land<\/a><\/p>\n

Here\u2019s A Dozen Of This Year\u2019s Best SEO Tools<\/strong><\/h3>\n

Hobo-Web has a list of the best SEO tools of 2012, some predictable (Screaming Frog, Microsoft Excel) and some not-so-predictable (Dropbox, SEO Powersuite).<\/p>\n

Analysis By: Hobo-Web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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