{"id":3544,"date":"2012-07-13T10:43:19","date_gmt":"2012-07-13T15:43:19","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3544"},"modified":"2012-07-13T10:43:19","modified_gmt":"2012-07-13T15:43:19","slug":"advertisers-can-test-google-search-as-you-type-for-free-crawl-errors-now-produce-email-notifications-infographic-links-may-soon-be-devalued-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/advertisers-can-test-google-search-as-you-type-for-free-crawl-errors-now-produce-email-notifications-infographic-links-may-soon-be-devalued-more\/","title":{"rendered":"Advertisers Can Test Google ‘Search As You Type’ For Free, Crawl Errors Now Produce Email Notifications, Infographic Links May Soon Be Devalued, & More"},"content":{"rendered":"

This Week\u2019s Industry News<\/h1>\n

Compiled By Rocket Clicks Staff<\/h1>\n

Google Offers \u2018Search As You Type\u2019 To AdWords Users For Free<\/strong><\/h3>\n

Google\u2019s \u201cSearch As You Type\u201d feature has been a popular inclusion in its Commerce Search program for some time, and it\u2019s now being offered as a stand-alone product for any AdWords advertiser interested in testing the in-site search function. Mostly applicable to e-commerce and retail websites, Google claims \u201cSearch As You Type\u201d helps boost conversion rates and subsequent sales.<\/p>\n

Source: Google Inside AdWords Blog<\/a><\/p>\n

Google Now Notifies Webmasters Of Crawl Errors<\/strong><\/h3>\n

If your site has received a Google Crawl Error notification, you aren\u2019t alone. Google has started sending out alerts for this common issue, parsing them out by site-wide problems and URL error anomalies for lesser problems. It\u2019s just another reason why you should enable email forwarding from Webmaster Tools.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Microsoft Cuts Workforce, Remains Ambiguous About Specific Details<\/strong><\/h3>\n

Microsoft has confirmed a recent \u201cround of layoffs,\u201d but did not elaborate further on the move. One of the most notable casualties was Mel Carson, a well-known search marketer who played a crucial role in launching adCenter in the U.K. and worked for Microsoft Advertising.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Matt Cutts: Google Will Probably Rain On Your Infographic Embedded Link Parade<\/strong><\/h3>\n

Everyone loves infographics: They\u2019re pretty, rarely contain boring information, and cater to the natural human instinct to process things visually. However, like anything that goes viral on Facebook, many are often misleading. Nothing on the Internet is worse than a viral spread of wrong information.<\/p>\n

That\u2019s the logic Matt Cutts used to justify the high probability that Google will eventually start discounting the value of infographic links. In an interview with Eric Enge, Cutts basically said that infographics are very creative, but rewarding the misappropriation of facts with better rankings is probably not a good idea.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Autocomplete, Additional Filters Now Present In Twitter Search <\/strong><\/h3>\n

Twitter has upgraded their search experience, adding an autocomplete suggestions feature and a new search results box for \u201cPeople you follow.\u201d The latter eliminates the need to search for a person you follow and then scrolling through their timeline if you\u2019re interested in a specific tweet.<\/p>\n

Other improvements include better spelling correction, related suggestions, and a user\u2019s real name will show up in search results when you search for them.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Launches Google+ Friend Recommendations<\/strong><\/h3>\n

Few sales pitches are as powerful as a friend\u2019s recommendation for a restaurant, concert venue, bank, or even divorce lawyer. Given their \u201cEye of Sauron\u201d view of the Internet, Google has to know this. That\u2019s part of the reason why the search monolith rolled out a new feature that offers Google+ users (by default, everyone with a Google account) the option to recommend web pages on the social platform.<\/p>\n

The \u201crecommendation\u201d comes by way of clicking a +1 widget on a site, so essentially it\u2019s no different than clicking \u201cLike\u201d or \u201cTweet,\u201d except the social signal is much more coveted because, well, it\u2019s Google.<\/p>\n

Source: The Google+ Developers Blog<\/a><\/p>\n

Eric Schmidt: \u2018This Chinese Firewall Will Not Stand, Man\u2019<\/strong><\/h3>\n

Eric Schmidt may not be Google\u2019s CEO anymore, but he\u2019s certainly not afraid to express a brazen opinion, should it cross his technologically-focused brain. Most recently, Schmidt proclaimed that, like another Great Wall artificially separating two cultures, China\u2019s Great Firewall would eventually crumble.<\/p>\n

Schmidt predicted that the country\u2019s Internet censorship is doomed to fail, and when it does, the country will experience a social and political liberation that could send shockwaves through the current regime. Outside of the obvious limitations it puts on citizen communication, government censorship, Schmidt argues, tempers China\u2019s ability to modernize and expand its economy.<\/p>\n

Source: The Cable<\/a><\/p>\n

Google Used To Arrest Fugitive<\/strong><\/h3>\n

Google aided Chicago Police in verifying the identity of an arresting a fugitive who had been on the run for two years. After a routine traffic stop, Ronnell Jones gave police his real name and birth date. The police searched the information on Google and found a March 2012 America\u2019s Most Wanted episode that included Jones, who was wanted in Yonkers, NY for his role in a robbery, two murders and multiple assaults. After verifying his fingerprints with Yonkers police the arrest was made.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Is Being Sued Over A Privacy Issue? No Way!<\/strong><\/h3>\n

To the pint-sized tune of $22.5 million, Google is in negotiations with the FTC to settle a lawsuit filed against the search mothership after they blew by a cookie setting in Safari and decided to collect people\u2019s data anyways. This would be the largest fine ever handed out to a single company by the Federal Trade Commission. Given the existence of inflation and Google\u2019s persistent indifference towards privacy settings on any network other than their own, me thinks this record was made to be broken.<\/p>\n

Source: Guardian<\/a><\/p>\n

Notable Commentary<\/strong><\/h1>\n

That Really Ties The Room Together<\/strong><\/h1>\n

Tracking Sales Created By PPC Efforts<\/strong><\/h3>\n

What are the top goals of your PPC campaigns? If you said \u201cmake more money,\u201d or \u201csell more stuff,\u201d you\u2019re about to get gonged off stage. Brad Geddes explains why these are not valid metrics for success, and how you can craft a script to accurately measure your campaign\u2019s main goals.<\/p>\n

Analysis By: Brad Geddes, Certified Knowledge<\/a><\/p>\n

Spend Less, Make More (Seriously)<\/strong><\/h3>\n

This concept is a holy grail of success in PPC advertising, and it\u2019s actually closer to reality than fantasy. Jasmine Aye uses a case study on geo-targeting and local campaigns to argue that it\u2019s very possible to cut PPC spending while increase conversions from using these tactics wisely.<\/p>\n

Analysis By: Jasmine Aye, Distilled<\/a><\/p>\n

Google Shopping May Evolve Into A Google Marketplace<\/strong><\/h3>\n

Starting off with a \u201cwhat if?\u201d analogy, Rick Backus argues that the future of Google Shopping is a direct competitor to Amazon. He also postulates that Google does have a few advantages over Amazon, most notably in the area of local businesses.<\/p>\n

Analysis By: Rick Backus, Search Engine Land<\/a><\/p>\n

A Guide To Bing Link Explorer<\/strong><\/h3>\n

Much like the cancellation of Seinfeld, the Internet marketing world mourned the death of Yahoo Site Explorer a few months ago. However, Bing\u2019s new Link Explorer tool in Webmaster Tools isn\u2019t as smooth as its ancestor, but offers some very similar useful applications to SEOs. Sujan Patel is our Sherpa through this revelation in competitive analysis, and suggests a few practical uses for the revitalized tool.<\/p>\n

Analysis By: Sujan Patel, Search Engine Journal<\/a><\/p>\n

How To Build A Lucky Network<\/strong><\/h3>\n

This article highlights the role of creating luck in achieving success. Part of creating your own luck includes building a Lucky Network. Lucky Networks aren\u2019t made up of relationships established with business strictly in mind, but rather relationships generated authentically out of friendship and curiosity that end up being pivotal to success in the long run. A person \u201cbuilds\u201d a Lucky Network by applying their humility, intellectual curiosity and optimism toward their interactions with others.<\/p>\n

Analysis by: Anthony K. Tjan, Harvard Business Review<\/a><\/p>\n

Should Supreme Court Justices Use Google To Find Case-Supporting Information?<\/strong><\/h3>\n

Dr. George Lundberg once said, \u201cInformation on the Internet is subject to the same rules and regulations as conversation at a bar.\u201d This begs the question: Do you want Supreme Court justices to use Google to find supporting arguments for their decisions? That\u2019s the central question of a recent Washington Post article, which details the proliferation of justice-conducted Internet searches as a way to back up their beliefs in a given court case, regardless of whether those sources of information were cited in the legal brief.<\/p>\n

Analysis By: Robert Barnes, Washington Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This Week\u2019s Industry News Compiled By Rocket Clicks Staff Google Offers \u2018Search As You Type\u2019 To AdWords Users For Free Google\u2019s \u201cSearch As You Type\u201d feature has been a popular inclusion in its Commerce Search program for some time, and it\u2019s now being offered as a stand-alone product for any AdWords advertiser interested in testing […]<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[27,14,277,16],"tax_19014":[],"acf":[],"yoast_head":"\nAdvertisers Can Test Google 'Search As You Type' For Free, Crawl Errors Now Produce Email Notifications, Infographic Links May Soon Be Devalued, & More<\/title>\n<meta name=\"description\" content=\"In this Weekly Update, AdWords advertisers can use "Search As You Type" for free, Webmaster Tools now features notifications when there's a crawl error present. 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