{"id":3456,"date":"2012-04-06T11:43:13","date_gmt":"2012-04-06T16:43:13","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3456"},"modified":"2012-04-06T11:43:13","modified_gmt":"2012-04-06T16:43:13","slug":"google-releases-march-algorithm-updates-ads-go-to-google-social-media-marketers-prefer-seo-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/google-releases-march-algorithm-updates-ads-go-to-google-social-media-marketers-prefer-seo-more\/","title":{"rendered":"Google Releases March Algorithm Updates, Ads Go To Google+, Social Media Marketers Prefer SEO, & More"},"content":{"rendered":"

This Week\u2019s Industry News<\/h1>\n

Compiled By Rocket Clicks Staff<\/h1>\n

Google\u2019s 50 Pack Of Search Updates For March<\/strong><\/h3>\n

As per (recent) tradition, Google has released a list of search algorithm tweaks that were tested and approved throughout the month of March. Some of these changes include alterations to anchor text, image search, autocomplete for math symbols, and \u201cnavigational queries,\u201d or searches that involve a particular website or brand.<\/p>\n

Source: Google Inside Search Blog<\/a><\/p>\n

The Display Campaign Optimizer Is No Longer In Beta<\/strong><\/h3>\n

The Google AdWords Display Campaign Optimizer entered the limited beta phase in 2010, and has grown in popularity over the past two years. On Wednesday, Google announced the program would be available for all advertisers, regardless of your campaign\u2019s total spend and size.<\/p>\n

Source: Google Inside AdWords Blog<\/a><\/p>\n

Google Ads Joins Google+ Pages <\/strong><\/h3>\n

Google launched Google+ Pages last November and now are also including Google Ads to the Google+ pages mix. Google+ Pages provided a way that updates and news could be included in business dialogue and client conversation as messages were tailored to specific customers. Now, Google Ads as an extra bonus will include the latest Google advertising product news, tips, training opportunities and other ways to grow business.<\/p>\n

Source: Google Inside AdWords<\/a><\/p>\n

Social Media Report Reveals Bias Towards SEO Rather Than PPC<\/strong><\/h3>\n

Social Media Examiner has released their 2012 Social Media Marketing Industry Report, chock full of interesting tidbits about the growing social marketplace. Some of the findings include a preference for SEO over PPC among social media marketers (65% vs. 38% usage), Facebook finished first in overall use (91%), and Google+ finished a distant sixth, although most surveyed professionals plan to use it more in the future.<\/p>\n

Source: Social Media Examiner<\/a><\/p>\n

Just A Google FYI: Your Links Look Artificial<\/strong><\/h3>\n

Google is more open to webmasters about potentially suspect links. The search engine has sent an increasing amount of Webmaster Tool notifications letting users know they are detecting a disturbance in the link Force. Google says they aren\u2019t ramping up crack downs, but rather vocalizing their red flags on a more consistent basis.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Fast Is Faster: HTTP Edition<\/strong><\/h3>\n

Google and Microsoft are just two of many technology companies and engineers that are discussing ways to reformat Hypertext Transfer Protocol (HTTP) to essentially make the Internet faster. A faster web is good for Google, Microsoft, and anyone with an Ethernet cable or wireless router.<\/p>\n

Source: Search Engine Watch<\/a><\/p>\n

The Possible Google Third Party Commenting System, And Its User Influence Over Rankings<\/strong><\/h3>\n

Google has introduced a patent for a Facebook-like third party commenting system that could become a ranking factor based on author reputation. Bill Slawski outlines some of the most important parts of this patent, and speculates how Google might integrate it into Google+ and their algorithm to boost the ranking power of a given author\/post.<\/p>\n

Source: SEO By The Sea<\/a><\/p>\n

Yahoo Lays Off 2,000 More Employees<\/strong><\/h3>\n

The technological job market just got more saturated. Yahoo has officially confirmed layoff rumors numbering around 2,000 employees, and in doing so, saves $375 million on its increasingly red bottom line. The layoffs will hit every department in the company, but most notably its product division, local businesses, and marketing and research divisions.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

Google Makes A Bigger Profit On Apple Devices Than On Androids<\/strong><\/h3>\n

Google is making a lot of money in the smartphone market, but revenue is coming from an unexpected place. Reports indicate Google is monetarily benefitting from being the default search engine on iOS devices, and is actually experiencing a drop in profits from its own Android smartphones and tablets. Google only makes $1.70 per device sold in the U.S.<\/p>\n

This does make some sense. Google is responsible for every aspect of building the Android brand, whereas a simple signature is required to make it rain as Apple\u2019s default search engine.<\/p>\n

Source: Tuaw<\/a><\/p>\n

Arthur C. Clarke Forecasts The Future Of Technology<\/strong><\/h3>\n

Someone should\u2019ve taken Arthur C. Clarke to Las Vegas while he was still alive. Clarke has a startlingly accurate track record of predicting future technology, starting with his speculation about GPS and satellite television \u2026 in 1956. In this video, you can see Clarke explain how, by 2001, every house will have a personal computer and be connected to everyone through technology. Oh, and the video was recorded in 1974.<\/p>\n

Source: Gizmodo<\/a><\/p>\n

HuffPost Vs. Unpaid Bloggers Lawsuit Is Taken Out Back, Ol\u2019 Yeller Style<\/strong><\/h3>\n

Last Friday, a U.S. District Judge tossed a lawsuit pitting around 9,000 bloggers against AOL Inc. and the Huffington Post. A year ago, AOL purchased the blog website for $315 million, and many bloggers on the Huffington Post felt they were entitled to at least some of the profits.<\/p>\n

However, the judge dismissed the suit on the grounds that the writers knew they were not getting paid, and willingly remained contributors to the website for free. Basically, bloggers knew the risk when they put on the uniform, and can\u2019t claim any share of profit because that was not an expectation in the first place.<\/p>\n

Source: Reuters<\/a><\/p>\n

Look Incredibly Awkward With Google\u2019s Siri-Like Glasses<\/strong><\/h3>\n

Project Glass is the official name of Google\u2019s foray into \u201caugmented reality\u201d eyeglasses. The glasses, as previously discussed, would provide users with information about surrounding businesses, directions to a chosen restaurant, calendar reminders, and taking phone calls. Search Engine Land has a pretty good demo video.<\/p>\n

Source: Search Engine Land<\/a><\/p>\n

InstaGrAndroid (See What We Did There?)<\/strong><\/h3>\n

Instagram is now available as a free app on Android devices. It\u2019s one of the web\u2019s most popular photo sharing sites, and the app will automatically upload images to Instagram\u2019s sharable service.<\/p>\n

Source: Digital Photography Review<\/a><\/p>\n

Notable Commentary<\/h1>\n

That Aint’ Afraid Of No Panda<\/h1>\n

The Pinnacle Of Google Analytics Dashboards<\/strong><\/h3>\n

Google Analytics Dashboards are incredibly useful for easing the access to any given metric. Portent has a useful blog post outlining what should be included in the best dashboards, and how to go about crafting it to your client\u2019s liking.<\/p>\n

Analysis By: Michael Wiegand, Portent<\/a><\/p>\n

Want To See What A Google Search Quality Meeting Looks Like?<\/strong><\/h3>\n

Google has an incredibly interesting video posted on YouTube of its search quality team solving a spelling problem in long queries. They offer helpful pop up notes, and although it may look like a C-SPAN clone, any Internet marketer should take eight minutes out of their day to watch it. On a side note, it\u2019s funny that almost every person in the meeting has a MacBook.<\/p>\n

Analysis By: YouTube<\/a><\/p>\n

I Don\u2019t Want To Close My Eyes, Don\u2019t Want To Kill These Links\u2026<\/strong><\/h3>\n

Jeff Beford says that Google has announced that there has been a de-indexing of all blog networks. This change will leave SEOs in the dust as they attempt to recover some of their heavy blog and syndication network skills. With broken link building, this pushes SEOs to work with forums and blogs and other forms of mechanical turk.<\/p>\n

Analysis By: Jeff Bedford, Search Engine Journal<\/a><\/p>\n

No Money For Link Building? No Problem.<\/strong><\/h3>\n

Link building can take a lot of time, and more importantly, money, depending on your chosen industry. However, \u201cpassive\u201d link building can be a cheap, hyper-effective way to gather links directing an increased number of eyeballs to your page. The process mostly involves following the Golden Rule: Link to others as you would like to be linked.<\/p>\n

Analysis By: Craig Bradford, SEOmoz<\/a><\/p>\n

What If We Told You Facebook Tracked Everything You Did On Its Site?<\/strong><\/h3>\n

Doug Antkowiak breaks down a recent post on Reddit that uncovers Facebook\u2019s apparent tracking code that follows users to every page they visit on the site. While it\u2019s very likely Facebook uses the snippet to return relevant in-site searches, the question to ask here is: How much information is too much information?<\/p>\n

Analysis By: Doug Antkowiak, Portent<\/a><\/p>\n

Think \u2018Inside\u2019 The Link Profile Box<\/strong><\/h3>\n

When I say \u201clink building\u201d you very likely say \u201cexternal!\u201d It\u2019s natural to constantly evaluating nofollowed, followed, paid, and non-paid links; after all, Google will always determine website authority and relevance based on links pointing to a given page.<\/p>\n

However, the attention paid to external linking often comes at the price of improving your internal linking structure. Josh McCoy runs down an easy-to-read guide to optimizing internal links, and why it\u2019s beneficial to your users and search engines alike.<\/p>\n

Analysis By: Josh McCoy, Search Engine Watch<\/a><\/p>\n

Symptoms Of Over-SEO Disease<\/strong><\/h3>\n

Obviously, SEO is an important and profitable part of any Internet marketing strategy. However, there are definite ways to over-saturate yourself with SEO, resulting in missed opportunities and insight elsewhere. Daniel Burstein has a WebMD list of these problematic signs, and how to not lose sight of the reasons behind SEO tactics.<\/p>\n

Analysis By: Daniel Burstein, Marketing Sherpa<\/a><\/p>\n

Celebrate 404 Day With The Internet\u2019s Most Creative Error Pages<\/strong><\/h3>\n

As you already know, April 4th<\/sup> was National 404 Day for the Internet community. Mashable has appropriately compiled a list of the web\u2019s best 404 messages, which converse to the standard 404 page, can reap major benefits for your website traffic and notoriety.<\/p>\n

Analysis By: Sam Laird, Mashable<\/a><\/p>\n

The 8 Pinterest Personas\u2026Which Are You?<\/strong><\/h3>\n

Every person fits into a general personality type and psychological profile. In the case of Pinterest, David Israel has narrowed down the eight types of Pinterest users, and how to figure out which bucket you fit into.<\/p>\n

Analysis By: David Israel, Mental Floss<\/a><\/p>\n

If You\u2019re Considering Investments In Groupon, You Should Probably Look Elsewhere<\/strong><\/h3>\n

Uncertainty over Groupon\u2019s viability as a sustainable business has run rampant for the past few years. Felix Salmon discusses why it\u2019s right to be skeptical of their profitability, and exposes some of the accounting tricks and policy issues that have the SEC bearing down with an investigation.<\/p>\n

Analysis By: Felix Salmon, Wired Epicenter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this Weekly Update, Google releases their 50 pack of March algorithm updates, Google AdWords opens the Display Campaign Optimizer for all accounts, ads are now showing on Google+, and more.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\nGoogle Releases March Algorithm Updates, Ads Go To Google+, Social Media Marketers Prefer SEO, & More | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/google-releases-march-algorithm-updates-ads-go-to-google-social-media-marketers-prefer-seo-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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