{"id":3253,"date":"2011-10-14T17:00:35","date_gmt":"2011-10-14T22:00:35","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3253"},"modified":"2011-10-14T17:00:35","modified_gmt":"2011-10-14T22:00:35","slug":"google-1-buttons-on-display-ads-adwords-adds-mobile-call-tracking-google-adds-market-share-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/google-1-buttons-on-display-ads-adwords-adds-mobile-call-tracking-google-adds-market-share-more\/","title":{"rendered":"Google +1 Buttons On Display Ads, AdWords Adds Mobile Call Tracking, Google Increases Market Share, &#038; More"},"content":{"rendered":"<h1><strong>This Week\u2019s Industry News<\/strong><\/h1>\n<h1><strong>Compiled By Rocket Clicks Staff<\/strong><\/h1>\n<h3><strong>The Difference Between \u2018Personal Data\u2019 And \u2018Trade Secrets\u2019 Is Just A Matter Of Semantics, According To Facebook<\/strong><\/h3>\n<p>A recent Facebook private information request from head of a European anti-Facebook group has prompted the Irish Data Protection Commissioner to stick his nose where it certainly belongs. A red flag was raised when Europe vs. Facebook founder Max Schrems noticed Facebook had omitted some important information from their reply. The social network responded by saying they would be divulging trade secrets by releasing all the personal data they possessed. Godspeed, Facebook PR team!<\/p>\n<p>Source: <a href=\"http:\/\/www.techdirt.com\/articles\/20111011\/12190216306\/facebook-says-some-your-personal-data-is-its-trade-secrets-intellectual-property.shtml\">Tech Dirt<\/a><\/p>\n<h3><strong>Google +1 Buttons Are Integrated Into Display Ads<\/strong><\/h3>\n<p>Next time you visit a site within the Google Display Network, you\u2019ll probably notice that increasingly familiar +1 widget alongside Google + profile photos underneath an advertisement. Google has officially released the +1 button on the display network, which adds a little extra social proof juice to those advertisements. It\u2019ll certainly be interesting to see how they impact click-throughs and general spending on display ads.<\/p>\n<p>Source: <a href=\"http:\/\/searchenginewatch.com\/article\/2116809\/Google-1s-Arrive-on-Display-Ads\">Search Engine Watch<\/a><\/p>\n<h3><strong>Google AdWords Now Allows You To Track Mobile Calls<\/strong><\/h3>\n<p>It\u2019s now possible to track calls driven from pages on mobile devices in Google AdWords. Advertisers simply have to add a JavaScript code to their site, and mobile call analytics are automatically made available in AdWords.<\/p>\n<p>Source: <a href=\"http:\/\/searchenginewatch.com\/article\/2115659\/Google-AdWords-Adds-Mobile-Page-Call-Tracking\">Search Engine Watch<\/a><\/p>\n<h3>Google Wins, Yahoo Loses In Latest comScore Search Market Report<\/h3>\n<p>Yahoo\u2019s search market share has dropped to a new low (15.5%), which is .8% less than where it was in August. Likewise, Google gained .5% (65.3% vs. 64.8%) and Bing stayed flat (14.7%) between August and September.<\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/comscore-data-google-gains-yahoo-falls-to-lowest-level-ever-96466\">Search Engine Land<\/a><\/p>\n<h3><strong>Google Owns Lion\u2019s Share Of Paid Search, But Top ROI Comes From Yahoo-Bing<\/strong><\/h3>\n<p>Efficient Frontier released its Q3 report on social media\/search marketing, which looks at and measures a wide range of trends in the digital marketing world. Some of the most intriguing findings include:<\/p>\n<ul>\n<li>There\u2019s been a 20%      increase in search spending over the past year in the U.S.<\/li>\n<li>Facebook CPC enjoyed a 54%      increase compared to Q2, and Facebook ad spending grew by 25% at the same      time.<\/li>\n<li>Google controls around 82%      of clicks and spending in paid search.<\/li>\n<li>Yahoo-Bing offer better      quality traffic, as well as ROI (111% vs. 100% for Google).<\/li>\n<\/ul>\n<p><\/br><\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/report-google-dominates-paid-search-yahoo-bing-offers-better-roi-96488\">Search Engine Land<\/a><\/p>\n<h3><strong>Mozilla Makes The Majority Of Their Money From Search Partnerships<\/strong><\/h3>\n<p>Roughly 98% of Mozilla\u2019s $121.1 million in revenue comes directly from search royalties and partnerships with Google, Microsoft, and Yahoo. Google and Mozilla have a partnership that expires in November, but it is expected to be renewed despite their competing browsers.<\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/98-of-mozillas-121-million-in-revenue-come-from-search-royalties-96519\">Search Engine Land<\/a><\/p>\n<h3><strong>Android May Control the Market Share Battle, But iOS Wins The Mobile Traffic War<\/strong><\/h3>\n<p>Android phones control 43.7% of the U.S. smartphone market, the Apple iPhone sits at 27.3%, and RIM BlackBerry phones come in third at 19.7%. However, Apple users lead all other brands by a wide margin when it comes to mobile Internet usage (58.5% market share, compared to Android in second place at 31.9%).<\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/report-116-million-mobile-media-users-ios-driving-majority-of-non-pc-traffic-96383\">Search Engine Land<\/a><\/p>\n<h3><strong>About That Netflix\/Qwikster Experiment\u2026<\/strong><\/h3>\n<p>Apparently all that hullaballoo about Netflix splitting its DVD and streaming services into two separate businesses was for naught. Netflix CEO Reed Hastings recently announced that Qwickster would be joining Crystal Pepsi, New Coke, Zune, and McDonald\u2019s Arch Deluxe on the all-time list of failed products\/services.  Netflix will continue to operate as you\u2019ve always known, with a combined service offering physical DVDs as well as streaming movies and shows. For some reason, Hastings felt that the change was too complicated and presented a quandary for most Netflix users.  <em>(Side note: \u201chullaballoo\u201d passed Microsoft Word spell check.)<\/em><\/p>\n<p>Source: <a href=\"http:\/\/www.wired.com\/epicenter\/2011\/10\/qwikster-deletes-netflix\/\">Wired Epicenter<\/a><\/p>\n<h3><strong>Google Buys SocialGrapple, A Twitter Analytics Startup<\/strong><\/h3>\n<p>SocialGrapple has been around for just over a year, but Google felt it was valuable enough as a company to become a part of their growing collection of startups. The terms of the deal were not disclosed, but most insiders believe SocialGrapple was acquired to assist in building out Google + analytics as the search engine draws closer to releasing its brand pages.<\/p>\n<p>Source: <a href=\"http:\/\/searchenginewatch.com\/article\/2116376\/Google-Acquires-Twitter-Analytics-Startup-SocialGrapple\">Search Engine Watch<\/a><\/p>\n<h3><strong>Google Announces Dart Language For Programming<\/strong><\/h3>\n<p>Google has unveiled a preview version of its Dart programming language for Web Applications. Designed as a replacement for the notoriously slow JavaScript language, Dart\u2019s capabilities are highly focused around enhancing the mobile browsing experience.<\/p>\n<p>Source: <a href=\"http:\/\/www.informationweek.com\/news\/development\/web\/231900449\">Information Week<\/a><\/p>\n<h1><strong>Notable Commentary<\/strong><\/h1>\n<h1><strong>From Happy, Smart Pandas<\/strong><\/h1>\n<h3><strong>Why Going Crazy Over Panda 2.5 Was Pre-Mature<\/strong><\/h3>\n<p>Anytime Google updates their algorithm or releases another version of Panda, the e-commerce world often throws its arms up in exasperation. However, as with any big piece of news affecting any business, it\u2019s best to stand back, take a deep breath, and let time tell the truth. The reality is that the deemed \u201cwinners and losers\u201d of the update seem to have bounced back up\/down since the update, and Simon Heseltine offers some insight into how that occurred.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchenginewatch.com\/article\/2116426\/Was-the-Google-Panda-2.5-Panic-Warranted\">Simon Heseltine, Search Engine Watch<\/a><\/p>\n<h3><strong>Reach The Nirvana Level Of Keyword Research<\/strong><\/h3>\n<p>Keyword research is the foundation of every quality SEO initiative. Tom Schmitz provides a really good run down of the obvious and more subtle ways to execute flawless research that makes competitive analysis easy.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchengineland.com\/how-to-take-your-keyword-research-to-a-higher-level-96325\">Tom Schmitz, Search Engine Land<\/a><\/p>\n<h3><strong>Local Google Eye-Tracking Study Reveals Interesting Results<\/strong><\/h3>\n<p>Miranda Miller breaks down SEOmoz\u2019s eye-tracking study that exposes some surprising user tendencies on local-based searches, depending on the SERP layouts. One of the findings in the study includes a generic search for \u201cpizza,\u201d which elicits a strong tendency to focus on Google Places results.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchenginewatch.com\/article\/2115682\/Google-Eye-Tracking-Study-Highlights-Impact-of-LocalPlaces-Results\">Miranda Miller, Search Engine Watch<\/a><\/p>\n<h3><strong>An Expos\u00e9 Into Google\u2019s In-Fighting Over Search Retargeting<\/strong><\/h3>\n<p>Much like the existence of domestic oil in some U.S. national parks, Google currently has a ton of search intent data, yet they have chosen to generally leave it untapped. Because of this, there has been some internal dissent and frustration mounting over the data\u2019s lack of use for better retargeting efforts on the display network. Zachary Rodgers has some interesting insight into how Google is dealing with this problem.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.clickz.com\/clickz\/news\/2116368\/inside-googles-debate-search-retargeting\">Zachary Rodgers, ClickZ<\/a><\/p>\n<h3><strong>Mobile\u2019s Affect On Search Spending Is Only Growing<\/strong><\/h3>\n<p>Search Engine Land looks into the growing influence of mobile devices on Internet ad spending, the most common user impression\/click-through trends, and how advertisers can prepare for the increasingly popular online shopping market.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchengineland.com\/how-the-rise-of-mobile-devices-has-affected-search-spend-95783\">Siddharth Shah, Search Engine Land<\/a><\/p>\n<h3><strong>Best Practices For Mass Link Building Outreach<\/strong><\/h3>\n<p>Link building requires fostering and keeping strong relationships in order to obtain high quality references from good websites. Garrett French runs down a list of seven principles to live by when doing a bulk outreach for link building.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchenginewatch.com\/article\/2116454\/The-7-Principles-of-Bulk-Outreach-for-Link-Building\">Garrett French, Search Engine Watch<\/a><\/p>\n<h3><strong>An SEOmoz Experiment With Link Anchor Text<\/strong><\/h3>\n<p>A YOUmoz poster conducted an experiment to see how important link anchor text is to Google\u2019s ranking algorithm. His final judgment was that it isn\u2019t as noticeable as it was in the past, but anchor text is still a moderately trusted factor.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.seomoz.org\/blog\/which-type-of-link-anchor-text-is-the-most-effective-an-experiment\">James Gate, SEOmoz<\/a><\/p>\n<h3><strong>The Penultimate Guide To Good Blog Posts On Conversions<\/strong><\/h3>\n<p>Anytime you can get someone to compile a list of useful blog posts arranged by beginner, intermediate and expert comprehension levels, it\u2019s worth a mention. With that said, Unbounce has 50 of the best conversion blog posts put together in a neat, organized fashion for you.<\/p>\n<p>Analysis By: <a href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/50-awesome-posts-on-conversions\/\">Kristi Hines, Unbounce<\/a><\/p>\n<h3><strong>The iPod Has Been This Generation\u2019s Biggest Musical Influence <\/strong><\/h3>\n<p>This piece of analysis asserts that the iPod has carried more influential weight than any singular band over the past 10 years. Specifically, people listen and interact with music in a very different way than they did when Walkmans and Discmans roamed the Earth.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.wired.com\/epicenter\/2011\/10\/beatles-rundmc-ipod-you-bet\/\">Toure, Wired Epicenter<\/a><\/p>\n<h3><strong>INFOGRAPHIC: The Bing-Yahoo Partnership Could Overtake Google<\/strong><\/h3>\n<p>Although Google rose, Bing remained flat, and Yahoo fell in search market share from August to September, some experts believe the Bing-Yahoo alliance could eventually eclipse Google over time. Search Engine Journal has a great infographic showing the current and future state of search engines.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.searchenginejournal.com\/comparison-of-the-top-three-search-engines-bingyahoo-google-infographic\/34109\/\">Loren Baker, Search Engine Journal<\/a><\/p>\n<h3><strong>INFOGRAPHIC: Sharing Trends Among Social Media Friends<\/strong><\/h3>\n<p>Mashable has a stellar infographic showing how, when, and why social media users share links, comments, and information. This contains useful insights into sharing trends for businesses and general social media addicts alike.<\/p>\n<p>Analysis By: <a href=\"http:\/\/mashable.com\/2011\/10\/11\/sharing-trends\/\">Jennifer Van Grove, Mashable<\/a><\/p>\n<h3><strong>Reputation Services Fight To Save Their Reputations <\/strong><\/h3>\n<p>In \u201cnews of the ironic,\u201d reputation management companies, such as Reputation.com and Integrity Defenders, have often gotten a bad rap for black hat tactics that distort the online views of their B2B customers. However, Reputation.com CEO Michael Fertik claims these practices are long dead and they work within the system to improve business\u2019 online presence in an ethical way.<\/p>\n<p>Analysis By: <a href=\"http:\/\/hereandnow.wbur.org\/2011\/10\/13\/reputation-defender-fertik\">Robin Young, NPR<\/a><\/p>\n<h3><strong>The Letterman Top 10 Hilarious BlackBerry Blackout Tweets<\/strong><\/h3>\n<p>For those of us that own BlackBerry smartphones, the recent global outage was just another painful reminder that we\u2019re stuck in 2008. But for everyone else (and some of us self-depreciating BB owners), Twitter was a goldmine of funniness. Mashable has a pretty solid list of the best tweets poking fun at RIM\u2019s technical deficiencies.<\/p>\n<p>Analysis By: <a href=\"http:\/\/mashable.com\/2011\/10\/12\/10-funniest-blackberry-outage\/#29553petridishes\">Todd Wasserman, Mashable<\/a><\/p>\n<h3><strong>A Steve Jobs Column From Guy Kawasaki<\/strong><\/h3>\n<p>Nearly everyone in the tech and business world has commented on Steve Jobs\u2019 philosophy and impact on the way they live their lives. Guy Kawasaki\u2019s is certainly worth mentioning, as he provides 12 interesting lessons he\u2019s learned from Apple\u2019s late CEO and co-founder.<\/p>\n<p>Analysis By: <a href=\"http:\/\/news.cnet.com\/8301-13579_3-20117575-37\/what-i-learned-from-steve-jobs\">Guy Kawasaki, CNet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Weekly Update, Google adds +1 widgets to the Display Network, mobile call tracking debuts in AdWords, Google unveils its new programming language, and more.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[318,45,362,14,277,269,322,363,47],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google +1 Buttons On Display Ads, AdWords Adds Mobile Call Tracking, Google Increases Market Share, &amp; 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