{"id":3237,"date":"2011-09-30T11:03:46","date_gmt":"2011-09-30T16:03:46","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=3237"},"modified":"2011-09-30T11:03:46","modified_gmt":"2011-09-30T16:03:46","slug":"real-time-google-analytics-now-available-google-adwords-for-video-is-in-beta-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/real-time-google-analytics-now-available-google-adwords-for-video-is-in-beta-more\/","title":{"rendered":"Real Time Google Analytics Now Available, Google AdWords For Video Is In Beta, &#038; More"},"content":{"rendered":"<h1>This Week\u2019s Industry News<\/h1>\n<h1>Compiled By Rocket Clicks<\/h1>\n<h3><strong>Facebook Tracks You Whether You\u2019re Logged In Or Out<\/strong><\/h3>\n<p>In news sure to wake you from your ignorant Rip Van Winkle slumber, Facebook invades your privacy on levels previously unimaginable. That previous sentence may include some hyperbole, but the world\u2019s largest social network was recently caught with its hand in the cookie jar, so to speak.<\/p>\n<p>When you log out of Facebook, it apparently \u201calters,\u201d rather than deletes, your profile\u2019s tracking cookies. A Facebook engineer responded by basically saying \u201cIt\u2019s for the best,\u201d a la Kathy Bates in Misery, and \u201cWe would NEVER track you\u2026**winky face**.\u201d Obviously <a href=\"http:\/\/techland.time.com\/2011\/09\/27\/facebook-damage-control-pledges-privacy-breach-fix\/\">Mark Zuckerberg has some more splaining to do<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/techland.time.com\/2011\/09\/26\/facebook-cookies-work-even-if-youre-logged-out-for-your-own-good\/\">Techland<\/a><\/p>\n<h3><strong>Real Time Reporting Integrated Into Google Analytics<\/strong><\/h3>\n<p>\u201cReal Time\u201d reports will now be offered in the Google Analytics interface Dashboard, and will include such data as the number of people that visit the site per minute, the number of current visitors on the site, visitor geo-location, and of course, the keywords driving traffic.<\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/google-analytics-real-time-94981\">Search Engine Land<\/a><\/p>\n<h3>Google Analytics Premium Is Available&#8230;For A Very High Price<\/h3>\n<p>In more Google Analytics news, Google Analytics Premium was recently released for customers seeking more advanced data and tools. The service basically operates like Analytics on steroids, including more guarantees of accuracy, more service options, and simply more data collection. It\u2019s available for an annual fee in the U.S. and Canada, and is meant for websites that typically get more than 300 million visitors to their site each month.<\/p>\n<p>Source: <a href=\"http:\/\/analytics.blogspot.com\/2011\/09\/introducing-google-analytics-premium.html\">Google Analytics Blog<\/a><\/p>\n<h3><strong>Google News Attaches \u2018Standout\u2019 Tag To Certain Articles<\/strong><\/h3>\n<p>Unless you have HTML-ray vision and can see code instead of Google News search results, you won\u2019t notice the \u201cStandout\u201d tag Google is attributing to featured content. The tag is located in the HTML header of a page, and is based on Google\u2019s past tests of \u201coriginal-source\u201d and \u201csyndication-source\u201d tags to parse out properly sourced, quality content.<\/p>\n<p>The tag is added by journalists or editors to the page they deem \u201cstandout,\u201d which then results in a \u201cFeatured\u201d label on Google News results for the given article. The idea behind it is to give smaller, useful media organizations credit for breaking an important story. However, organizations have a seven tag cap each week, so editors are forced to pick the absolute best stories.<\/p>\n<p>Source: <a href=\"http:\/\/www.wired.com\/epicenter\/2011\/09\/google-news-gets-social\/\">Wired Epicenter<\/a><\/p>\n<h3><strong>Google AdWords For Video Beta In Limited Release<\/strong><\/h3>\n<p>The most recent update to Google AdWords is called \u201cTrueView,\u201d which integrates video ads into the interface. Previously, YouTube would host these stats and accounts, and the switch includes formats such as in-stream, in-search, in-display, and in-slate. The feature is available in a limited beta.<\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/google-intros-adwords-for-video-folding-in-youtube-features-94838\">Search Engine Land<\/a><\/p>\n<h3><strong>STUDY: On-Page Audits Are More Efficient When Using SEO Tools<\/strong><\/h3>\n<p>Conductor released the sequel portion of their <a href=\"http:\/\/www.conductor.com\/resource-center\/research\/unoptimizedseo2\">Unoptimized SEO<\/a> study, this time focusing on missed traffic resulting from neglected SEO on-page audits. Among the study\u2019s findings:<\/p>\n<ul>\n<li>Shockingly, a manual audit is the most time consuming and costly form of SEO auditing (it would take four full-time resources to fully audit 500 pages of a site),<\/li>\n<\/ul>\n<ul>\n<li>35-45% of the auditing process has to involve manual use of semi-automated software<\/li>\n<\/ul>\n<ul>\n<li>Manual and semi-automatic audits can narrow an SEO\u2019s view of the on-page landscape, and the gap between audit frequency (one to  two weeks) and actual changes (once a week) often results in<\/li>\n<\/ul>\n<ul>\n<li>87% of SEOs think auto-audit technology would make their jobs easier (once again, shocking),      and 28% would audit pages more frequently if they had the proper tools<\/li>\n<\/ul>\n<p>Source: <a href=\"http:\/\/searchenginewatch.com\/article\/2112526\/Conductor-Examines-SEO-Technology-Impact-on-On-Page-Auditing-STUDY\">Search Engine Watch<\/a><\/p>\n<h3><strong>Google Chrome Is About To Leapfrog Mozilla Firefox<\/strong><\/h3>\n<p>Since its inception, Google Chrome has been the bronze medal finalist in the browser usage sweepstakes, behind Firefox and Internet Explorer. While IE remains the most used browser, Chrome is poised to overtake Firefox, according to StatCounter. Chrome\u2019s global average usage share in September was 23.6%, Firefox at 26.8%, and IE at 41.7%. This prediction is based on Chrome closing an eight percentage point gap since January 2011.<\/p>\n<p>Source: <a href=\"http:\/\/www.computerworld.com\/s\/article\/9220396\/Chrome_poised_to_take_No._2_browser_spot_from_Firefox\">Computer World<\/a><\/p>\n<h3><strong>Google + Is Just 750 Million Users Away From Catching Facebook<\/strong><\/h3>\n<p>Approximately one week after its release to the general public, Google + has reached 50 million users. This amounts to a 1269% increase in traffic to the social network, but Facebook\u2019s total visits in that same seven day period dwarfed Google +\u2019s numbers (1.7 billion visits). Small victories, Google, small victories.<\/p>\n<p>Source: <a href=\"http:\/\/www.searchenginejournal.com\/google-plus-fifty-millio\/34088\/\">Search Engine Journal<\/a><\/p>\n<h3><strong>Twitter\u2019s Projected Revenue May Not Be As High As Previously Stated<\/strong><\/h3>\n<p>eMarketer released a report that says Twitter\u2019s projected revenue for 2011 ($150 million) will fall short to about $139.5 million, which still equates to a growth of around 210% since last year. The lower-than-expected number can mostly be explained by Twitter\u2019s delayed release of their \u201cself-serve\u201d ad platform. The report also projects Twitter will break the $400 million revenue barrier by 2013, so they have that going for them. Which is nice.<\/p>\n<p>Source: <a href=\"http:\/\/www.searchenginejournal.com\/twitter-revenue-projections-decreased\/34178\/\">Search Engine Journal<\/a><\/p>\n<h3><strong>Online Advertising Spending, Revenue Growing Rapidly<\/strong><\/h3>\n<p>In \u201cIt\u2019s a great time to work in Internet marketing\u201d news, the Interactive Advertising Bureau and PricewaterhouseCoopers have released a report detailing the spending and revenue habits of online advertising. In short, spending on Search advertising in the first half of 2011 DOUBLED the previous year\u2019s total growth. Search accounted for 49% of online ad spend, which display came in second at 37%.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" style=\"border: 0.5px solid black;\" title=\"Online Revenue Models\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2011\/09\/HistoricalRevShares-600x479.png\" alt=\"Online Revenue Models\" width=\"606\" height=\"387\" \/><\/p>\n<p>The trends in online ads have also shifted in the pricing model category, with a 3% shift towards performance-based models.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" style=\"border: 0.5px solid black;\" title=\"online ad spending\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2011\/09\/performancespendingiab-600x484.png\" alt=\"online ad spending\" width=\"604\" height=\"375\" \/><\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/iab-and-pwc-search-doubled-previous-years-growth-rate-in-first-half-of-2011-94951\">Search Engine Land<\/a><\/p>\n<h3><strong>Haters Rejoice! Zynga\u2019s Profits Have Plummeted 95%<\/strong><\/h3>\n<p>If you hated reading about someone\u2019s lost cow on FarmVille or their assassination of a top Yakuza official on Mafia Wars, you\u2019ll enjoy this bit of news about social gaming company Zynga. It seems their 15 minutes of fame are at about 14:30, as the company\u2019s profits are down a whopping 95%.<\/p>\n<p>Part of this drop can be attributed to a lack of a new game since March, and increased hiring over the past quarter.\u00a0 Most notably, Facebook\u2019s new stipulation that all game developers only use Facebook Credits as payment, which gives Facebook a 30% cut, was also included in the company\u2019s explanation for its losses.<\/p>\n<p>Source: <a href=\"http:\/\/www.gamepro.com\/article\/news\/223371\/zyngas-profits-down-by-95\/\">GamePro<\/a><\/p>\n<h3><strong>Google Blogger Introduces Dynamic Views<\/strong><\/h3>\n<p>Blogger now offers seven diverse ways to display your blog to readers. These include a traditional Gmail look, Flipcard (tiled photos that flip to reveal posts), Magazine, Mosaic, Sidebar (looks like an email inbox with fast scrolling), Snapshot (interactive pinboard), or Timeslide (horizontal posts organized by time period).<\/p>\n<p>Source: <a href=\"http:\/\/googleblog.blogspot.com\/2011\/09\/dynamic-views-seven-new-ways-to-share.html\">The Official Google Blog<\/a><\/p>\n<h3><strong>Fire And Silk: Amazon\u2019s New Path To Tablet Dominance<\/strong><\/h3>\n<p>Amazon\u2019s big news this week was the release of its newest e-reader\/tablet hybrid, the Amazon Fire, which will be available for $200. However, a hidden announcement about Amazon\u2019s tablet \u2013specific browser, Silk, deserves its own recognition. The browser is accelerated by the involvement of Amazon\u2019s cloud, and helps to split the task of loading complex content between the tablet and cloud itself.<\/p>\n<p>Source: <a href=\"http:\/\/tech.fortune.cnn.com\/2011\/09\/29\/fire-and-silk-did-amazons-jeff-bezos-bury-the-lead\/\">CNN Money<\/a><\/p>\n<h3><strong>Bing \u2018Tiger\u2019 Aims To Increase Loading Speed Of SERPs<\/strong><\/h3>\n<p>Bing\u2019s latest project, codenamed \u201cTiger,\u201d involves speeding up search results and ensuring the returning pages contain more relevant results. Tiger works on the back-end of a search, and has been gradually rolled out since August. It should also cost Bing less money, which as we learned last week, is probably a good thing.<\/p>\n<p>Source: <a href=\"http:\/\/searchenginewatch.com\/article\/2113363\/Bing-Unleashing-Tiger-to-Speed-Search-Results\">Search Engine Watch<\/a><\/p>\n<h3><strong>Google Eliminates Answering Questions About Celebrity Sexual Orientation <\/strong><\/h3>\n<p>In a move sure to enrage Rick Santorum, Google has announced it will no longer include sexual orientation direct guesses for celebrity queries seeking an answer to that question. These direct guesses to queries containing a question are based on compiled discussions about the topic spanning multiple websites.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" style=\"border: 0.5px solid black;\" title=\"Google gay celebrity searches\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2011\/09\/google-is-x-gay-600x225.png\" alt=\"Google gay celebrity searches\" width=\"600\" height=\"225\" \/><\/p>\n<p>Source: <a href=\"http:\/\/searchengineland.com\/google-no-longer-guessing-about-celebrity-sexual-orientation-95065\">Search Engine Land<\/a><\/p>\n<h3><strong>Google Thinks Hulu Is Worth Around $4 Billion<\/strong><\/h3>\n<p>According to Business Insider, recent reports indicate that Google\u2019s bid for Hulu falls around the $4 billion range, which is double what it paid for YouTube. That\u2019s $2.1 billion higher than the next highest bidder, which was DISH Network, and most experts believe Google\u2019s interest in Hulu is driven by the rapidly growing population of streaming TV show viewers, as we as Hulu\u2019s video ad impression totals, which are four times that of YouTube. If Hulu decides to sell, we should start a campaign to dub the new Google product \u201cGoolu.\u201d<\/p>\n<p>Source: <a href=\"http:\/\/searchenginewatch.com\/article\/2113362\/Googles-Hulu-Bid-In-the-Range-of-4-Billion\">Search Engine Watch<\/a><\/p>\n<h1>Notable Commentary<\/h1>\n<h1>That Doesn\u2019t Bury The Lead<\/h1>\n<h3><strong>Googling Google: Lessons About Search Intent <\/strong><\/h3>\n<p>One of the biggest lessons you can learn about user search trends and intent is that your intuition isn\u2019t good. Bill Slawski has a lengthy post that breaks down some of what we know about user search intent, courtesy of Google-collected data.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchengineland.com\/why-do-people-google-google-understanding-user-data-to-measure-searcher-intent-10091\">Bill Slawski, Search Engine Land<\/a><\/p>\n<h3><strong>Tonight\u2019s Top 10 List: Reason Why You Are Losing Web Sales<\/strong><\/h3>\n<p>QuBit, a research and analytics firm, recently polled 18,000 UK citizens to determine some of the main reasons people bounce instead of buy from retail sites. The list includes some obvious assumptions (Price is number one), as well as some features that are tougher to visualize for customers.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.openforum.com\/articles\/top-10-reasons-your-website-is-losing-sales\">Erica Swallow, Open Forum<\/a><\/p>\n<h3><strong>STUDY: People Have Three Mindsets Driving Search<\/strong><\/h3>\n<p>Answer me (46%), educate me (26%), or inspire me (28%). Those are the three main mindsets people have when searching on Google, Bing, or any other search engine. Miranda Miller lays out some different ways marketers can connect with each mindset.<\/p>\n<p>Analysis By: <a href=\"http:\/\/searchenginewatch.com\/article\/2113309\/How-Marketers-Can-Connect-with-the-3-Mindsets-of-Search-STUDY\">Miranda Miller, Search Engine Watch<\/a><\/p>\n<h3><strong>Moneyball As It Relates To Businesses And Talent Recruiters<\/strong><\/h3>\n<p>Despite the high unemployment rates in the U.S., 52% of businesses have reported problems filling vacant positions. This is a jump from 14% in 2010, and Tammy Johns offers an explanation that falls in line with the problems facing small market MLB teams, such as the Oakland A\u2019s.<\/p>\n<p>Analysis By: <a href=\"http:\/\/blogs.hbr.org\/cs\/2011\/09\/moneyball_and_the_talent_misma.html\">Tammy Johns, Harvard Business Review<\/a><\/p>\n<h3><strong>SEO Link Directory Best Practices Waiting To Be Pwned<\/strong><\/h3>\n<p>It\u2019s a common misconception that link directories are six feet under, but in reality, the practice has just changed over the past decade. Cyrus Shepard lays out some of the best ways to utilize different link directories to their fullest extent.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.seomoz.org\/blog\/seo-link-directory-best-practices\">Cyrus Shepard, SEOmoz<\/a><\/p>\n<h3><strong>Google Analytics Advanced Segments Worth Your Time<\/strong><\/h3>\n<p>Advanced Segments in Google Analytics are great for pulling out very specific pieces of information to provide clients with a clearer picture of conversions, leads, or anything else they may be interested in. This SEOmoz post details a few of the more interesting Advanced Segments that deserve attention.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.seomoz.org\/users\/profile\/286615\">John Doherty, SEOmoz<\/a><\/p>\n<h3><strong>INFOGRAPHIC(s): Mobile Marketing Looks Pretty In Visuals<\/strong><\/h3>\n<p>HubSpot stuffs seven cool mobile marketing infographics onto one page. Some of the information is old news, but visual explanations often work just as well, if not better, than a written post.<\/p>\n<p>Analysis By: <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/25688\/7-Awesome-New-Mobile-Marketing-Infographics.aspx\">Jeanne Hopkins, HubSpot Blog<\/a><\/p>\n<h3><strong>It\u2019s The End Of The <span style=\"text-decoration: line-through;\">World<\/span> Web As We Know It, And I Don\u2019t Feel Fine<\/strong><\/h3>\n<p>Adrian Short runs down Facebook\u2019s most recent privacy violations, and explains why social networks and search engines are restricting the \u201copen web\u201d in a very dangerous way.<\/p>\n<p>Analysis By: <a href=\"http:\/\/adrianshort.co.uk\/2011\/09\/25\/its-the-end-of-the-web-as-we-know-it\/\">Adrian Short, AdrianShort.co.uk<\/a><\/p>\n<h3><strong>Hacktivists Like Anonymous Are A Rising Threat<\/strong><\/h3>\n<p>Joseph Menn goes into great detail explaining the origins of Anonymous and other \u201chacktivist\u201d groups, and how the practice is gradually becoming a serious concern for national security in the Western world.<\/p>\n<p>Analysis By: <a href=\"http:\/\/www.ft.com\/cms\/s\/2\/3645ac3c-e32b-11e0-bb55-00144feabdc0.html#axzz1YtFTuZd2\">Joseph Menn, FT Magazine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Weekly Update, Facebook gets busted for privacy issues again, Google Analytics unveils Premium and Real Time reporting, Google News adds a tag for featured content, and more.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[27,352,353,269,354,355,356],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Time Google Analytics Now Available, Google AdWords For Video Is In Beta, &amp; 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