{"id":2089,"date":"2010-08-27T15:02:46","date_gmt":"2010-08-27T20:02:46","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=2089"},"modified":"2010-08-27T15:02:46","modified_gmt":"2010-08-27T20:02:46","slug":"google-voice-vs-skype-social-gaming-ads-and-meta-descriptors","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/google-voice-vs-skype-social-gaming-ads-and-meta-descriptors\/","title":{"rendered":"Google Voice Vs. Skype, Social Gaming Ads, And Meta Descriptors"},"content":{"rendered":"<h3>Google Voice Arises To Give Skype A Run For Its Money<\/h3>\n<p>If you have a Gmail account, you\u2019ve probably already noticed the new live call feature provided to you for free from Google. Calls can be made from a simple click on one of your contacts\u2019 phone numbers or by entering the number manually, and are free at least until the end of the year in the U.S. and Canada.<\/p>\n<p>Garnering <a title=\"Google Voice\" href=\"http:\/\/mashable.com\/2010\/08\/27\/google-million-calls\/\" target=\"_blank\" rel=\"noopener\">over one million calls<\/a> by the 24 hour mark of its debut, this new Google feature is a direct challenger to Skype and has cheaper rates than its counterpart in most countries, although Skype offers an unlimited international dialing plan.<\/p>\n<p>The bigger questions here revolve around how\/if Google will be able to collect usable data from these calls, and can Gmail show ads based on this information, given the fact that Google Voice has a higher quality translator tool than most of its competitors.<\/p>\n<h3>Social Network Gamers Could Earn Virtual Currency By Watching Ads<\/h3>\n<p>Are you strapped for FarmVille coins, but in dire need of land expansion to house your ever-growing corn fields? Watching a Butterfinger ad or signing up for Netflix may just be your ticket to FarmVille gold.<\/p>\n<p>With Americans now spending a third of their time on social network sites, advertisers are looking to tap into the social game world by offering virtual currency in exchange for watching a short ad and sharing it with their Facebook friends.<\/p>\n<p>While companies like SupersonicAds are optimistic that social gamers will have no problem watching a four minute video if they are able to purchase more chickens or cows afterward, Gartner analyst Andrew Frank is a little more skeptical of people\u2019s tolerance.<\/p>\n<p>&#8220;You wonder whether this kind of behavior crosses the line from friendly promotion to where you are manufacturing interest, because people aren&#8217;t really interested in your product. They are interested in playing the games,&#8221; Frank said. &#8220;How annoying is it if my friends start spamming me with brand promotions I&#8217;m not interested in? I would certainly consider unfriending people for that kind of behavior.&#8221;<\/p>\n<h3>Meta Descriptors Can Greatly Impact Click Through<\/h3>\n<p>SEO consultant Dynamical.biz <a title=\"SEO tracking study\" href=\"http:\/\/dynamical.biz\/blog\/web-analytics\/serps-user-behaviour-eye-tracking-study-32.html\" target=\"_blank\" rel=\"noopener\">translated<\/a> a new eye tracking study done in Spanish (<a title=\"PDF study\" href=\"http:\/\/grupoweb.upf.es\/WRG\/dctos\/marcos__gonzalez_2010.pdf\" target=\"_blank\" rel=\"noopener\">PDF here<\/a>) of how searchers look at the search results on a search results page.<\/p>\n<p>Basically, what the chart below analyzes is how long the subject\u2019s eyes track on different portions of the search result:<\/p>\n<p>The term \u201cfixations\u201d is used to determine which areas of a search result receive the most views. More time was spent fixating on the snippet, or Meta description, than anything else. Across many different search queries, the Meta description is fixated on more than the other parts of the search result, including more than the big blue hyperlink and more than the URL.<\/p>\n<p><em>By Jake McCormick<\/em><\/p>\n<p><em>Rocket Clicks Staff<\/em><\/p>\n<h3>Sources:<\/h3>\n<p><em>Wall Street Journal blog &#8211;<\/em><a title=\"Google Adds Calls to Gmail, Challenges Skype\" href=\"http:\/\/online.wsj.com\/article\/SB10001424052748703632304575451743621937792.html?mod=WSJ_Tech_LEFTTopNews\" target=\"_blank\" rel=\"noopener\"> Google Adds Calls to Gmail, Challenges Skype<\/a><\/p>\n<p><em>San Jose Mercury News &#8211;<\/em><a title=\"Now You Can Earn Virtual Currency From Watching Ads\" href=\"http:\/\/www.mercurynews.com\/breaking-news\/ci_15902352?nclick_check=1\" target=\"_blank\" rel=\"noopener\"> Now You Can Earn Virtual Currency From Watching Ads<\/a><\/p>\n<p><em>Dynamical.biz &#8211;<\/em><a title=\"How User's Intentions Influence Behavior in Search Results\" href=\"http:\/\/dynamical.biz\/blog\/web-analytics\/serps-user-behaviour-eye-tracking-study-32.html\" target=\"_blank\" rel=\"noopener\"> How User&#8217;s Intentions Influence Behavior in Search Results <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest news topics in the world of technology shine the spotlight on Google challenging Skype, advertising hitting the social gaming world, and meta descriptions are apparently eye catching. Read on to learn about their impact.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[71,72,73],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Voice Vs. Skype, Social Gaming Ads, And Meta Descriptors | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/google-voice-vs-skype-social-gaming-ads-and-meta-descriptors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Voice Vs. 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