In order to make better decisions to improve performance in key business competencies, analytics must be used. Davenport, Harris, and Morison define being analytical by using analysis, data, and systematic reasoning to make decisions. They also believe that for too long managers have made important decisions based on their \u201cgut feeling\u201d and intuition rather than analytical statistics. Some benefits of making decisions on sound analytics are: knowing what\u2019s really working, cutting costs and improving efficiencies, managing risk, anticipating changes in market conditions, and creating a basis for improving decisions over time.<\/p>\n
You can use five factors outlined by the authors that will determine your business\u2019 success with analytics. The success factors are grouped into the acronym DELTA, the Greek word for \u201cchange\u201d because when used altogether, they can change your business.<\/p>\n
D<\/span>ata \u2013 Before you can make any analytical decisions, you must have data to base your decision off of. There are very important aspects of your data that you need to know to fully understand it. How do you structure and organize the data you collect? How do you exploit unique data that no one else has? Lastly, how do you govern your data and pull it all together to make sound decisions?<\/p>\n E<\/span>nterprise \u2013 In order to be able to have the vision of how analytics can help your company, managers must have a holistic view of the entire enterprise. Using a holistic approach will keep managers from being shallow-minded enough to make assumptions about data to better serve their department\u2019s needs. Using analytics is about increasing the efficiencies of your entire enterprise.<\/p>\n L<\/span>eadership \u2013 The authors of this book claim leadership is the most significant aspect of the 5 DELTA. Leaders can define an organization\u2019s analytical culture, and they can set in motion people, money and time on developing analytical initiatives.<\/p>\n T<\/span>argets \u2013 Your Company needs to define where your analytical efforts will bring the most benefit given the resources allocated to it. You need to aim at an area where analytics can make a difference in business performance, competitiveness, and profitability. Also, executive management should be behind the targeted initiative, and the target should have specific success metrics to gauge progress.<\/p>\n A<\/span>nalysts \u2013 The analytical oriented employees, who make an organization\u2019s day-to-day work possible, are critical to success. It is important to keep challenging analysts by varying their work to continually update their skills.<\/p>\n There are numerous ways that Rocket Clicks embeds analytics in our business processes. It starts out with data. We use many tools in our daily work that guide our decisions for our clients. Whether we\u2019re monitoring Google\u2019s Adwords or Analytics, SEO for Firefox, or any other data gathering web tool – we are able to analyze the data, make smarter decisions, and get better results for our clients. Rocket Clicks also keeps every analyst\u2019s mind sharp by continually training our employees. We have weekly training sessions that cover a broad array of topics, and we have department-wide best practice training sessions that take a deep dive into our department\u2019s analytical thoughts on current features.<\/p>\n You didn\u2019t think we\u2019d actually tell you, did you? <\/em><\/p>\n Nick Haertel<\/em><\/p>\n Paid Search Analyst <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Twice per month Rocket Clicks posts a book review blog reviewing the latest book that interest us. We select books that we feel pique our interest, echo our ideals, and give us insight. We blog about these books because we want to share our knowledge with our readers.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[37,43],"tax_19014":[],"acf":[],"yoast_head":"\nUsing analytics<\/h2>\n
The secrets to Rocket Clicks’ analytical success<\/strong><\/h2>\n
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