{"id":1878,"date":"2010-05-18T09:54:08","date_gmt":"2010-05-18T14:54:08","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=1878"},"modified":"2010-05-18T09:54:08","modified_gmt":"2010-05-18T14:54:08","slug":"adwords-broad-match-modifier-stickybits-gift-personalization-more","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/adwords-broad-match-modifier-stickybits-gift-personalization-more\/","title":{"rendered":"AdWords Broad Match Modifier, Stickybits&#8217; Gift Personalization &#038; More"},"content":{"rendered":"<h3>AdWords Broad Match Modifier<\/h3>\n<p>Looking for an in control large reach keyword machine?\u00a0 Broad Match Modifier is up and helping in the UK and Canada.\u00a0 The Broad Match Modifier allows you create keywords that have better reach than phrase match and greater control than broad match.\u00a0 Broad Match Modifier is said to work best if your account uses mainly exact and phrase match keywords.<\/p>\n<p>How does it work?\u00a0 To apply the modifier, put a plus symbol (+) in front of one or more words in a broad match keyword.\u00a0 Each word followed by a + has to appear in your customer\u2019s search exactly or as a close alternative.\u00a0 Close alternatives can include misspellings, singular or plural forms, abbreviation and acronyms, and stemming (\u201clights\u201d and \u201clighting\u201d).\u00a0 Synonyms (\u201cspeedy\u201d and \u201crapid\u201d) and relates searches (\u201csoda\u201d and \u201cPepsi\u201d) are <strong>not<\/strong> included!<\/p>\n<p>Here\u2019s a graph illustrating the relative reach of different keyword match type strategies.<\/p>\n<h2>Stickybits<\/h2>\n<p>Are your prized possessions not saying enough about you?\u00a0 Do you want more bang for your buck?\u00a0 Well with the new company Stickybits, that\u2019s exactly what you\u2019ll get.\u00a0 Stickybits allows you add photos, music, a special greeting, and even video to any bar coded products.\u00a0 This new application allows smart phone users to add personality to their goods.<\/p>\n<p>This application, which is accessible through iPhones and Android, allows users to scan a bar code onto their camera phone and then see if someone has uploaded information to the same bar code.\u00a0 The main attraction co-founders Billy Chasen and Seth Goldstein are trying to focus on are getting the people\u2019s attention with this new device.\u00a0 They have sent out thousands of free bar-code stickers to get their name out there and hope people use these to do a variety of personalized messages.<\/p>\n<p>One question that came across all of RocketClicks members mind is who will be the first to buy this company? Will it be Google, Apple, or MSN?<\/p>\n<h3>iTunes In The Cloud<\/h3>\n<p>Rumor on the street is that Apple plans on revealing a music service at the Worldwide Developers Conference in June.\u00a0 Apple\u2019s closure of Lala is scheduled for May 31, only 6 months after acquiring the streaming music service and just one week before the WWDC event\u2026 coincidence?\u00a0 We think not!<\/p>\n<p>If Apple were to produce a cloud-based iTunes, they\u2019d have the ability to make perfectly happy users of their current iPods convert to the wireless-capable iPhone devices which would allow the users to sync with the cloud tomorrow, all while Apple rakes in the profits and takes over the mobile market shares.<\/p>\n<p><em>Dana Redfield<\/em><\/p>\n<p><em>Rocket Clicks Staff<\/em><\/p>\n<h3>Sources:<\/h3>\n<p><em>Google AdWords Blog <\/em>&#8211; <a href=\"http:\/\/adwords.blogspot.com\/2010\/05\/new-keyword-targeting-feature-for.html\" target=\"_blank\" rel=\"noopener\">New Keyword Targeting Feature<\/a><\/p>\n<p><em>WSJ &#8211; <\/em><a href=\"http:\/\/blogs.wsj.com\/digits\/2010\/05\/10\/app-watch-a-social-network-for-inanimate-objects\/?mod=rss_WSJBlog&amp;mod\" target=\"_blank\" rel=\"noopener\">App Watch: A Social Network for Inanimate Objects<\/a><\/p>\n<p><em>Wired &#8211;<\/em> <a href=\"http:\/\/www.wired.com\/epicenter\/2010\/05\/apple-rumor-watch-part-infinity-cloud-based-itunes-on-june-7\/\" target=\"_blank\" rel=\"noopener\">Apple Rumor Watch: Infinity Cloud Based iTunes on June 7<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Weekly Update included a new AdWords Broad Match Modifier tool, news about a new start-up Stickybits and the possibility of a cloud-based iTunes. Read more about what we thought were the biggest stories this week!<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[41,35,14,42],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdWords Broad Match Modifier, Stickybits&#039; Gift Personalization &amp; More | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/adwords-broad-match-modifier-stickybits-gift-personalization-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords Broad Match Modifier, Stickybits&#039; Gift Personalization &amp; More | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Weekly Update included a new AdWords Broad Match Modifier tool, news about a new start-up Stickybits and the possibility of a cloud-based iTunes. 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