{"id":18595,"date":"2020-12-01T11:12:49","date_gmt":"2020-12-01T17:12:49","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=18595"},"modified":"2020-12-01T11:12:49","modified_gmt":"2020-12-01T17:12:49","slug":"november-recap-top-digital-marketing-news","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/november-recap-top-digital-marketing-news\/","title":{"rendered":"November Recap: Top Digital Marketing News"},"content":{"rendered":"
In mid-November, Google launched smart bidding simulators<\/a>, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you understand how strategies like Target CPA, Target ROAS, and budget change can have an effect on your results (example below). While using these simulators you will also be able to see how seasonality numbers may affect your results.<\/p>\n <\/p>\n While this simulator shows you what could happen, be skeptical of the results. Google\u2019s forecast for its own numbers tends to run higher on the conversion side. However, if you can approach it with that lens it will be beneficial data to help influence your decision for the future.<\/p>\n Bing released a beta version for hybrid campaigns after Google\u2019s earlier recommendation. This update allows you to house standard ad groups and DSAs in the same campaign. This allows users to leverage the advantages of each campaign type while simplifying management and reporting. Hybrid campaigns are a great way to blend your campaign strategy in a simplified way. While we have not seen definitive data yet, we recommend testing this in your campaigns.<\/p>\n Microsoft Ads has had a barebones keyword planner in the past, but they ramped it up quite a bit after a recent update. In November, Bing added a landing page filter. The keyword planner will generate new keywords based on the text from any landing page you add. Below is the layout of the new and improved page. This page has a wide variety to select from on the left hand side. It may be helpful to test out the new keyword planner by scanning specific landing pages to help fill coverage holes or to find new words worth testing!<\/p>\n <\/p>\n WordPress 5.5 rolled out back in August, it resulted in millions of broken WordPress websites. It was the first step in a three-phase modernization of the use of jQuery. In order to make WordPress sites safer for users, WordPress is making everyone gradually update to the newest and safest version of jQuery.<\/p>\nSummary of November Bing Updates<\/a><\/h2>\n
Hybrid Campaigns<\/h3>\n
Upgraded Keyword Planner<\/h3>\n
WordPress 5.6 May Break Sites in December 2020<\/h2>\n