{"id":18384,"date":"2020-09-04T14:02:50","date_gmt":"2020-09-04T19:02:50","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=18384"},"modified":"2020-09-04T14:02:50","modified_gmt":"2020-09-04T19:02:50","slug":"industry-update-the-most-important-seo-ppc-news-from-august-2020","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/industry-update-the-most-important-seo-ppc-news-from-august-2020\/","title":{"rendered":"Industry Update: The Most Important SEO &#038; PPC News from August, 2020"},"content":{"rendered":"<h2>Microsoft Advertising Editor Recommendations<\/h2>\n<p>Similar to Google Ad\u2019s recommendations, Microsoft Advertising Editor has launched its own recommendations feature. This feature allows advertisers to receive AI-powered recommendations like bid optimizations, new keywords, and fixes such as missing ads or keywords.<\/p>\n<p>When reviewing the AI-powered recommendations, you are able to implement them directly from the Microsoft Advertising Editor\u2019s error pane or you may review recommendations and their estimated impact before applying them.<\/p>\n<p>You may not be interested in this feature if you are a do-it-yourself person, but remember you don\u2019t have to implement these recommendations through the recommendation itself. See an idea you like, but don\u2019t trust or don\u2019t want the whole recommendation implemented? Take the idea and implement it to the extent you think is right through the interface or editor. It may not be an end-all, but recommendations will definitely expand your thinking and understanding of your account.<\/p>\n<h2>Google Optimize &amp; Hotjar Join Forces<\/h2>\n<p>Google Optimize, the landing page testing tool, and Hotjar, the UX heat mapping and behavior tool, teamed up to allow marketers to test and develop pages with ease. By tying the two together, you can more efficiently decide what to test as well as analyze how users interact with the test once it is set up.<\/p>\n<p>By integrating the two, Hotjar will find the Optimize experiments effectively and allow you to filter and see the heatmaps and screen recording of each separate variant.<\/p>\n<h3>Example of Use<\/h3>\n<p>Your want to test the effectiveness of a button in multiple spots. While you can see the variant result on Google Optimize, Hotjar allows you to see more detail about how the results work through heat mapping and recordings. You can make a myriad of tests and watch users navigate those pages. The info you get in return is limitless: testing whether a button is too small, a color doesn&#8217;t appear well or an image is incorrectly sized. Using these two powerful tools together will not only save you time but many headaches.<\/p>\n<h2>Apple Could have its Own Search Engine Soon<\/h2>\n<p><span style=\"font-weight: 400;\">There has been <\/span><span style=\"font-weight: 400;\">recent evidence<\/span><span style=\"font-weight: 400;\"> that <a href=\"https:\/\/searchengineland.com\/is-apple-getting-real-about-search-and-about-to-take-on-google-339893\" target=\"_blank\" rel=\"noopener noreferrer\">Apple is creating its own search engine<\/a> to take on Google. Google is synonymous and inseparable with search, and Apple\u2019s efforts could create some healthy and refreshing competition in the SERPs that shake up the SEO world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There have been rumblings for years that the Apple behemoth might make a concentrated effort to better monitor and control their users\u2019 experience, including an on-device search engine. Apple&#8217;s web browser, Safari, has <\/span><a href=\"https:\/\/gs.statcounter.com\/browser-market-share\/mobile-tablet\/united-states-of-america\/#monthly-201907-202007\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the highest percentage of market share for mobile<\/span><\/a><span style=\"font-weight: 400;\">, with Google\u2019s Chrome in second place. That puts them at a prime jumping-off point to begin to redirect their audience to their own platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Greg Sterling at SearchEngineLand wrote that the first step toward this success is a \u201cpotentially more integrated experience where Siri results, Spotlight Search and the Safari browser\u201d combine forces to become a federated search system for the Apple user. Hearing that Apple is <\/span><a href=\"https:\/\/www.seroundtable.com\/apple-search-ranking-factors-29821.html\"><span style=\"font-weight: 400;\">updating its webcrawler search documentation<\/span><\/a><span style=\"font-weight: 400;\"> with new and improved rank factors is an exciting concept for those bored of the Google Doodle. Beyond what will surely be the SEO version of, \u201cAre you a Mac or a PC?\u201d, search engine analysts will need to consider Apple\u2019s audience preferences and reach for a whole new version of search.<\/span><\/p>\n<p><strong><em>Every week, the digital marketing analysts at Rocket Clicks round up the most interesting, exhilarating and dare we say controversial news to share with the team. We&#8217;ve collected the most notable digital marketing news stories from the month of August to share with you here. Contributors to this post include PPC Analyst Pete Von Rueden, PPC Analyst Mitch Milaitis and SEO Analyst Emily Gierlich.\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising Editor Recommendations Similar to Google Ad\u2019s recommendations, Microsoft Advertising Editor has launched its own recommendations feature. This feature allows advertisers to receive AI-powered recommendations like bid optimizations, new keywords, and fixes such as missing ads or keywords. When reviewing the AI-powered recommendations, you are able to implement them directly from the Microsoft Advertising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Update: The Most Important SEO &amp; PPC News from August, 2020 | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/industry-update-the-most-important-seo-ppc-news-from-august-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Update: The Most Important SEO &amp; PPC News from August, 2020 | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"Microsoft Advertising Editor Recommendations Similar to Google Ad\u2019s recommendations, Microsoft Advertising Editor has launched its own recommendations feature. 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