{"id":18237,"date":"2020-08-26T16:30:15","date_gmt":"2020-08-26T21:30:15","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=18237"},"modified":"2022-03-28T13:54:58","modified_gmt":"2022-03-28T18:54:58","slug":"4-things-to-keep-in-mind-for-your-2021-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/4-things-to-keep-in-mind-for-your-2021-digital-marketing-strategy\/","title":{"rendered":"4 Things to Keep in Mind for your 2021 Digital Marketing Strategy"},"content":{"rendered":"
Are you ready to leave 2020 behind you? I know I am.<\/p>\n
There\u2019s no better time than now to invest your energy and prepare to tackle your digital marketing issues heading into 2021 planning.<\/p>\n
Rocket Clicks has been watching the digital space morph at an accelerated rate over the last 8 months, and we\u2019ve seen some common threads surface. Let us look into our crystal ball and share what we see in the future of digital marketing in 2021.<\/p>\n
A solid company brand is a huge part of the marketing puzzle that is often overlooked. This goes beyond your logo and visual style. One highly recommended approach to brand development is Donald Miller\u2019s StoryBrand<\/a>. This type of branding is not only incredibly effective in uniquely connecting with your customers, but also will significantly differentiate you from your competitors.<\/p>\n Throw traditional market research out the window and take a look at your customer in a new way.<\/p>\n Put yourself in their shoes. Beyond demographic data, who are they as people? What are their external and internal challenges that your product\/service can help address? What are they up against in this world? How does their industry, employees, competitors influence and impact their point of view and feelings about solving these problems?<\/p>\n Once you know who they are as people, you can acknowledge them in a new way and speak to them more directly.<\/p>\n Everyone wants to be a hero. Let your customer be the hero in their story. Acknowledge them in their journey, show empathy, and offer your partnership as a solution that will help them save the day.<\/p>\n We challenge you to go to your home page and search for all the instances of \u201cwe\u201d, \u201cus\u201d, [your brand]. Read your homepage. Are you the hero in this story? Instead of selling YOU, how can you sell the relationship you want to create to help THEM save the day?<\/p>\nFlip the script on how you position your brand.<\/h3>\n
Customer Focused: Who Are They Really?<\/h4>\n
You Are Their Guide<\/h4>\n
Keep it Consistent Across All Marketing<\/h3>\n