{"id":17927,"date":"2020-05-15T12:44:49","date_gmt":"2020-05-15T17:44:49","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=17927"},"modified":"2020-05-15T12:44:49","modified_gmt":"2020-05-15T17:44:49","slug":"grow-your-customer-list-with-facebook-lead-ads","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/grow-your-customer-list-with-facebook-lead-ads\/","title":{"rendered":"Grow Your Customer List with Facebook Lead Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A great feature of Facebook advertising is the variety of marketing objectives available. Facebook provides an objective for almost every type of goal, whether it\u2019s brand awareness, engagement, sales, store traffic or lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Rocket Clicks, many of our clients are service-based, which means our goal is to grow their list of potential customers. This can prove to be a challenge in a world inundated with promotional emails, pop ups and sales reps which makes users hesitant to fill out a contact form.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have found that utilizing Facebook Lead Ads has been a successful strategy to grow our clients\u2019 customer lists. Especially when targeting a 1% lookalike audience using the client\u2019s existing customer list. <\/span><\/p>\n<h2><b>How To Create a Facebook Lead Ad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you begin, make sure you have access to the business\u2019s Facebook Page, the URL for your business\u2019s privacy policy and an image for your ad.<\/span><\/p>\n<h3><b>Creating the Lead Ad<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a new campaign and select Lead Generation as the objective.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the preferred Facebook page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set an audience, placements, budget and schedule.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><b>Note:<\/b><span style=\"font-weight: 400;\"> You cannot target lead ads to users under the age of 18.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select an ad format, add images or video. Fill in the headline, text and choose a call to action. <\/span><\/li>\n<\/ol>\n<h3><b>Building the Form<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the Instant Form section, choose to create a new form, duplicate\/edit an existing form, or use an existing form.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you choose to create a new form, a new window will open. Go through the following sections to create your lead form:<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Form Type<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More volume &#8211; a form that\u2019s quick to fill out and submit on a mobile device<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Higher intent &#8211; adds a review step that gives users a chance to confirm their information<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intro (optional)<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headline &#8211; 60 characters max<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image &#8211; use the image from the ad or upload a new image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Body &#8211; paragraph or bullet style layout<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Questions<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headline (optional)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select from prefill questions or custom questions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Up to 15 custom questions can be added to any instant form.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><b>Note:<\/b><span style=\"font-weight: 400;\"> If a prefill question is selected, user information will be automatically inserted if the user has the information included in their Facebook profile (ex. gender, phone number, etc.)\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Privacy Policy<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add link text and a URL to the privacy policy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Option to add a custom disclaimer<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review Screen<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is only displayed if you chose a higher intent form.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thank You Screen<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headline &#8211; 60 characters max<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Button type &#8211; view website, download, call business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Button text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website link<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review form to ensure information is correct<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click Finish to complete the form. Or click Save if you want to make changes later.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><b>Note<\/b><span style=\"font-weight: 400;\">: after clicking finish, the form can no longer be edited. It will have to be duplicated to edit.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><b>Collecting Lead Forms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are 2 ways to collect lead form information:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Download the leads from ads manager to a CSV file.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate Facebook lead forms with a CRM (customer relationship management) system.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you choose to download the leads from ads manager, <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/794345304231812?id=735435806665862\"><span style=\"font-weight: 400;\">follow these steps<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose to integrate with a CRM, see if your system is <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/908902042493104?id=735435806665862\"><span style=\"font-weight: 400;\">available to be integrated<\/span><\/a><span style=\"font-weight: 400;\">. If your client does not have a CRM listed, you can use a third-party system like Zapier or Leadsbridge to act as an integrator.<\/span><\/p>\n<h2><b>Facebook Lead Ad Case Study<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For a client operating an aesthetic center with multiple locations, we implemented Facebook Lead ads to promote consultation sign ups. A 1% lookalike audience was applied based on users who had visited the service page within the last 30 or 60 days. In addition, the audience was limited to a radius around one of the aesthetic center locations as well as their demographics (age and gender) had to align with the typical patient profile for the specific service. Below are the results from a 30-day period of the Facebook lead ads for 2 services, Eyelid Lift (surgical) and Coolsculpting (non-surgical). Compared to a Facebook remarketing campaign and Google search campaign results.\u00a0<\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/Lisa-Blog.png\" alt=\"Facebook Lead Ads - Study\" data-wp-editing=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A great feature of Facebook advertising is the variety of marketing objectives available. Facebook provides an objective for almost every type of goal, whether it\u2019s brand awareness, engagement, sales, store traffic or lead generation. At Rocket Clicks, many of our clients are service-based, which means our goal is to grow their list of potential customers. [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":17933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grow Your Customer List with Facebook Lead Ads | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/client-education\/grow-your-customer-list-with-facebook-lead-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Your Customer List with Facebook Lead Ads | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"A great feature of Facebook advertising is the variety of marketing objectives available. 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