{"id":16862,"date":"2019-01-25T10:31:39","date_gmt":"2019-01-25T16:31:39","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=16862"},"modified":"2019-01-25T10:31:39","modified_gmt":"2019-01-25T16:31:39","slug":"industry-update-for-january-25th-2019","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-january-25th-2019\/","title":{"rendered":"Industry Update for January 25th, 2019"},"content":{"rendered":"
Google has been spotted pulling content from PDFs for featured snippets. This means that your PDF whitepapers and Case Studies could gain a featured snippet. This results will likely vary from user to user based on what Google believes is most relevant to the individual. You can optimize your PDFs for better rank potential by choosing your file name carefully, link to the document internally, add an optimized document title, tailor content for the mobile PDF experience, and use alt text on the images you include.<\/p>\n
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Source:<\/strong> Search Engine Journal<\/a><\/p>\n Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google\u2019s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in the coming weeks. These non-skippable in-stream ads can be valuable for branding and reach and for advertisers who want to repurpose existing creative designed for television and other non-skippable environments.\u00a0Source:\u00a0<\/strong>Marketing Land<\/a><\/p>\n LinkedIn announced that advertisers can now target users based on their professional interests. Over 200 professional interests are available, like artificial intelligence, global economy, customer experience, and more. The addition of interest targeting will allow advertisers to create more relevant ads, and allows them to add interest targeting on top of existing targeting options such as targeting specific accounts and targeting people by degrees. LinkedIn has been testing Interest Targeting over the past few months, with customers seeing a 25% increase in click-through rate. Source: <\/strong>Search Engine Journal<\/a><\/p>\n Google might think the URLs are the same content if they return mostly the same content to Google. With JavaSCript based sites, the content side is a common reason for this because if you\u2019re using a SPA-type setup where the static HTML is mostly the same, and JavaScript has to be run in order to see any of the unique content, then if JavaScript can\u2019t be executed properly, the content ends up looking the same for Google. If the code works for Googlebot and is mobile-friendly, then it\u2019s worth estimating if the speed of processing might be an issue. See how long it takes the page to load the critical\/unique content and how many resources are required to get there. Google might not be able to pick up the unique content on the page if it is all loading through JavaScript.\u00a0Source:<\/strong>Search Engine Journal <\/a><\/p>\n Source: <\/strong>Brad Smith, Content Marketing Institute<\/a><\/p>\nGoogle Expands Availability of 15-Second Non-Skippable Video Ads<\/h3>\n
Target Users By Interest in LinkedIn<\/h3>\n
Analysis<\/h2>\n
Why Google Sometimes Ignores Rel=Canonical<\/h3>\n
Making the Most Out of Paid Facebook Content<\/h3>\n
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