{"id":16693,"date":"2018-12-07T14:03:06","date_gmt":"2018-12-07T20:03:06","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=16693"},"modified":"2018-12-07T14:03:06","modified_gmt":"2018-12-07T20:03:06","slug":"industry-update-for-december-7th-2018","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-december-7th-2018\/","title":{"rendered":"Industry Update for December 7th, 2018"},"content":{"rendered":"

This Week\u2019s Industry News<\/h2>\n

Compiled by the Rocket Clicks Team<\/h3>\n

Top Stories<\/h2>\n

WordPress 5 Release<\/h3>\n

With a new block editor and Twenty Nineteen theme, WordPress reports its 5.0 \/ Gutenberg release. Updating to this version will keep your site up to date with security patches, themes and plug-in functionality tailored to the latest release. Everything from paragraphs, headings, quotes and images will be displayed in its own block. Users can still use the Classic Editor plug-in with 5.0 to mimic the current Editor, rather than switching to Gutenberg. The Classic Editor plugin will be supported until 2022. Source: <\/strong>MarTech Today<\/a><\/p>\n

Google Releases New Features for Responsive Search Ads<\/h3>\n

Responsive search ads will soon provide suggested headlines and descriptions when creating new ads. Google will also start importing headlines and descriptions from existing text ads in the same ad group. The ad strength dial will now update in real-time as you create your RSAs and you\u2019ll be able to see ad strength updates in the Status column to see if your ads are disapproved or losing impressions. Source:<\/strong>Search Engine Land<\/a><\/p>\n

YouTube Stories and Autoplay<\/h3>\n

YouTube launches Stories for creators with 10,000 subscribers or more. Stories will be accessible in the mobile app for a period of 7 days. The Subscription tab, homepage and \u201cUp Next\u201d list will display Stories. Creators can add text, music, filter-effects and stickers, and viewers will be able to comment on Stories and rate them with a thumbs up or down icon. YouTube videos in the home tab on mobile devices are also now set to autoplay by default without audio.Thumbnails will still be displayed for a brief moment before the video autoplays so they are still relevant. Users can turn this feature off in their settings or set autoplay when only on WiFi. Source:<\/strong>Marketing Land<\/a> & Search Engine Journal<\/a><\/p>\n

LinkedIn\u2019s New Privacy Policy Prohibits Email Exports<\/h3>\n

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the setting is \u201cNo\u201d \u2014 meaning connections will be unable to download a user\u2019s email unless the user manually switches the setting to \u201cYes.\u201d This will affect marketers who used LinkedIn email addresses for remarketing campaigns as many of those email addresses will no longer be available. Source: <\/strong>Marketing Land<\/a><\/p>\n

Analysis:<\/h2>\n

How to Protect Your #1 Keywords From Competitors<\/h3>\n

To secure your #1 spot in the rankings, make content that is even more link worthy. Analyze your competitor\u2019s content for strategies and the visuals they use. Add new sections to your content based on Search Console queries that are getting high impression but a low number of clicks. Look at your competitors through SEMrush backlink explorer and see the recently gained backlinks they have to try and get a link from the same sites. You can also test your title tags or meta descriptions to find which ones are getting the most clicks. Don\u2019t stop optimizing your site even after you have the number one position. Source:\u00a0<\/strong>SEMrush<\/a><\/p>\n

Digital Brand Storytelling Best Practices<\/h3>\n
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    1. Stories should be in real time<\/strong> – utilize dynamic ads to allow for the delivery of multiple variants of the same ad, making it possible for the same ad to say different things depending on who it is being delivered to.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n