{"id":16196,"date":"2018-10-23T09:00:15","date_gmt":"2018-10-23T14:00:15","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=10346"},"modified":"2018-10-23T09:00:15","modified_gmt":"2018-10-23T14:00:15","slug":"measuring-the-effectiveness-of-title-tag-split-testing-with-google-data-studio","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/measuring-the-effectiveness-of-title-tag-split-testing-with-google-data-studio\/","title":{"rendered":"Measuring the Effectiveness of Title Tag Split Testing with Google Data Studio"},"content":{"rendered":"
Title tag split testing is a cornerstone of ongoing organic search optimization. While title tags are a very small piece of the SEO pie, they can have a disproportionate impact on rankings – and therefore traffic.<\/p>\n
The outsized influence of title tags is primarily due to a couple of factors.<\/p>\n
First, a title tag that is optimized for CTR may make your site stand out among competitor sites – even those ranking above you – because it\u2019s attempting to speak to the searcher\u2019s intent. This can lead to a higher number of clicks than you might expect.<\/p>\n
Second, research has shown that CTR is – at least indirectly – a ranking factor in organic search<\/a>. So, if you rank in the #4 spot but consistently get more clicks than the results in the #2 and #3 spot, your odds of leapfrogging them become pretty realistic.<\/p>\n The point of this blog post isn\u2019t to get into the weeds about how to optimize your title tags for CTR (Ahrefs has a killer post on that already<\/a>), but it will help you measure the effectiveness of your efforts in a (somewhat) scalable way<\/strong>.<\/p>\n Disclaimer: If you\u2019re doing larger split tests (anything over 10 title tags at a time) this dashboard may not be for you, because it can get tedious after a while. Otherwise, it should be pretty easy to set up if you follow the instructions below.<\/em><\/p>\n To accomplish this, I developed a clean, straightforward Google Data Studio dashboard. This dashboard aims to provide you with all the information you need to determine whether your title tag split test was a success or a failure.<\/p>\n The data includes aggregate CTR change for the URL, as well as CTR change broken down by top queries based on impressions. The query breakdown is important because you should be basing success or failure on the keywords that matter most for that particular page. For instance, if your test page is showing up as a sitelink, your shiny new title tag won\u2019t appear, so CTR for that query shouldn\u2019t be factored in.<\/p>\n <\/p>\n Finally, I wrote this blog post assuming most of you reading it will have a basic understanding of how to use Data Studio. If you\u2019re totally new to it, check out Distilled\u2019s beginner\u2019s tutorial<\/a> first.<\/p>\n Now, let\u2019s get into it.<\/p>\nMeasuring Your Split Test<\/h2>\n
Instructions<\/h2>\n