{"id":10302,"date":"2021-08-12T09:00:25","date_gmt":"2021-08-12T14:00:25","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=10302"},"modified":"2021-08-13T12:15:33","modified_gmt":"2021-08-13T17:15:33","slug":"the-three-things-i-hear-most-prospecting-for-digital-advertising","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/the-three-things-i-hear-most-prospecting-for-digital-advertising\/","title":{"rendered":"3 Signs it\u2019s Time to Switch Marketing Agencies"},"content":{"rendered":"
As the primary initial contact for Rocket Clicks for all new sales inquiries, I can\u2019t help but notice a huge percentage of our incoming clients have similar digital marketing<\/a> woes.<\/p>\n Business owners or marketing heads often come to Rocket Clicks with an existing or prior digital marketing agency relationship. If this is the case, I of course ask how things are going\u2026 I often get the exact same response:<\/p>\n \u201cThings were going great at first, but I think they\u2019ve gotten lazy. They never communicate, answer their phones, or address my concerns in a timely manner.\u201d<\/p>\n They usually go on to hint at the fact that the decline in communication is directly correlated with a decline in site performance, advertising success, brand awareness, or all of the above. Not a great look for their supposed reputable marketing company.<\/p>\n When discussing the relationship aspect of their current or previous partnership, these are the top three things I tend to hear most:<\/p>\n If you don\u2019t know what your agency is working on, there\u2019s absolutely no way to know if they\u2019re aligned with your priorities \u2013 or even doing anything at all! Think of your digital agency as an extension of your own marketing department.<\/strong> Would you hire an internal marketer and be okay with the fact that they never tell you what they\u2019re up to? Most likely not.<\/p>\n A good agency is in regular contact so that you always know what their current action items are. At Rocket Clicks, we meet with clients a minimum of once a month, while also mixing in weekly touch points and regular status updates for ongoing projects. The goal: you always know exactly what we\u2019re doing and we can course-correct quickly if priorities change.<\/p>\n I have three letters for you: K. P. I.<\/p>\n Your key performance indicators are the most crucial metrics that determine the success of your digital marketing efforts. If you haven\u2019t had a conversation with your marketing agency about what your KPIs are, odds are their reports are lacking meaningful information.<\/p>\n The truth is, anyone can pull data from an analytics platform. It takes actual skill to provide context for that data and truly explain what that data means for your business. If you feel like you\u2019re just staring at a bunch of charts and numbers, what are you really learning?<\/p>\n Good reporting still makes use of metrics, but it also uses elements of storytelling. Traffic is up 10%. Great \u2013 but why?<\/strong> A good report will tell you what the metrics are, but more importantly why they matter to your business.<\/p>\n Good reporting will answer questions like:<\/p>\n We do not force our clients into an automated reporting solution. We work with our partners to help them understand what success looks like in their eyes. Once we understand that, we produce a custom, personalized report that is more than just numbers on a page. We add insights and priorities so our clients can understand not only what we are seeing, but why we are seeing it, and how we\u2019re using the data to make it even better.<\/p>\n Here\u2019s the truth: No one will ever understand your business as well as you do.<\/p>\n But here\u2019s another truth: You can\u2019t create a successful digital marketing strategy without intimately knowing the business and industry you\u2019re marketing.<\/p>\n We can spit out best practices all day \u2013 and they might even help your business see some small gains. But it\u2019s understanding the nuance of your industry and the specific strengths of your business that are going to help you get to the next level.<\/p>\n Has your agency told you they\u2019re planning to optimize for a specific service area, but you\u2019ve explicitly told them that the service area they\u2019re looking at isn\u2019t really all that profitable for you? Or maybe they\u2019re struggling to understand your ideal customer and bringing in a lot of \u201cless than ideal\u201d leads as a result?<\/p>\n Many agencies focus too heavily on driving traffic to your website, but the unfortunate reality is traffic doesn\u2019t pay the bills. Sales and leads do. Rocket Clicks takes the value of traffic into consideration and then fine-tunes it to not just increase traffic, but qualified traffic specifically.<\/p>\n By understanding who your ideal customers are, what your most profitable products are, and where you\u2019re looking to grow, your digital marketing agency is better suited to drive qualified, relevant traffic to your site. And that\u2019s better for everyone.<\/p>\n One of the greatest \u201clight bulb\u201d moments for us is realizing that we are not in the PPC<\/a> and SEO<\/a> business. We are in the client management business and just happen to specialize in PPC and SEO.<\/p>\n This may seem to be an insignificant distinction, but it has been a true game-changer for us and, more importantly, for our relationship with our clients. It’s a monumental mind-shift from what our clients tell us about their prior agency partners.<\/p>\n That’s what sets us apart.<\/strong><\/p>\n Communicating what we are working on, the expected results, and timeline are the first steps. But at the end of the day, business owners and marketing leads need to justify their investment and understand the return on investment of each marketing channel and vendor partner. We understand that no one outside of our walls \u201ccares\u201d about our awards or accolades if we can not perform in their account, communicate, and add value to their business.<\/p>\n1. \u201cI never know what my agency is doing.\u201d<\/span><\/h2>\n
The Solution<\/h3>\n
2. \u201cMy agency sends me a report I don\u2019t understand.\u201d<\/h2>\n
The Solution<\/h3>\n
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3. \u201cI’m not confident they understand my business.\u201d<\/h2>\n
The Solution<\/h3>\n
What I’ve Learned<\/h2>\n