{"id":10302,"date":"2021-08-12T09:00:25","date_gmt":"2021-08-12T14:00:25","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=10302"},"modified":"2021-08-13T12:15:33","modified_gmt":"2021-08-13T17:15:33","slug":"the-three-things-i-hear-most-prospecting-for-digital-advertising","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/the-three-things-i-hear-most-prospecting-for-digital-advertising\/","title":{"rendered":"3 Signs it\u2019s Time to Switch Marketing Agencies"},"content":{"rendered":"

As the primary initial contact for Rocket Clicks for all new sales inquiries, I can\u2019t help but notice a huge percentage of our incoming clients have similar digital marketing<\/a> woes.<\/p>\n

Business owners or marketing heads often come to Rocket Clicks with an existing or prior digital marketing agency relationship. If this is the case, I of course ask how things are going\u2026 I often get the exact same response:<\/p>\n

\u201cThings were going great at first, but I think they\u2019ve gotten lazy. They never communicate, answer their phones, or address my concerns in a timely manner.\u201d<\/p>\n

They usually go on to hint at the fact that the decline in communication is directly correlated with a decline in site performance, advertising success, brand awareness, or all of the above. Not a great look for their supposed reputable marketing company.<\/p>\n

When discussing the relationship aspect of their current or previous partnership, these are the top three things I tend to hear most:<\/p>\n

1. \u201cI never know what my agency is doing.\u201d<\/span><\/h2>\n

If you don\u2019t know what your agency is working on, there\u2019s absolutely no way to know if they\u2019re aligned with your priorities \u2013 or even doing anything at all! Think of your digital agency as an extension of your own marketing department.<\/strong> Would you hire an internal marketer and be okay with the fact that they never tell you what they\u2019re up to? Most likely not.<\/p>\n

The Solution<\/h3>\n

A good agency is in regular contact so that you always know what their current action items are. At Rocket Clicks, we meet with clients a minimum of once a month, while also mixing in weekly touch points and regular status updates for ongoing projects. The goal: you always know exactly what we\u2019re doing and we can course-correct quickly if priorities change.<\/p>\n

2. \u201cMy agency sends me a report I don\u2019t understand.\u201d<\/h2>\n

I have three letters for you: K. P. I.<\/p>\n

Your key performance indicators are the most crucial metrics that determine the success of your digital marketing efforts. If you haven\u2019t had a conversation with your marketing agency about what your KPIs are, odds are their reports are lacking meaningful information.<\/p>\n

The truth is, anyone can pull data from an analytics platform. It takes actual skill to provide context for that data and truly explain what that data means for your business. If you feel like you\u2019re just staring at a bunch of charts and numbers, what are you really learning?<\/p>\n

The Solution<\/h3>\n

Good reporting still makes use of metrics, but it also uses elements of storytelling. Traffic is up 10%. Great \u2013 but why?<\/strong> A good report will tell you what the metrics are, but more importantly why they matter to your business.<\/p>\n

Good reporting will answer questions like:<\/p>\n