{"id":10198,"date":"2018-06-15T10:40:31","date_gmt":"2018-06-15T15:40:31","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=10198"},"modified":"2018-06-15T10:40:31","modified_gmt":"2018-06-15T15:40:31","slug":"industry-update-for-june-15-2018","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/","title":{"rendered":"Industry Update for June 15, 2018"},"content":{"rendered":"<h2>This Week\u2019s Industry News<\/h2>\n<h3>Compiled by the Rocket Clicks Team<\/h3>\n<h2>Top Stories<\/h2>\n<h3>Search Console Web Light Pages<\/h3>\n<p>Google Search Console now shows data about web light search results. That data can be found in the \u201csearch appearance\u201d report where users will now see a filter for Web Light. These pages are faster and lighter and are shown to people searching on slow mobile connection. Google converts web pages into this version for slow networks so that the pages load faster while saving data. AMP may be modified into Web Light pages because they are faster. You can set your header to \u201cCache-Control: no transform\u201d if you don\u2019t want your pages to be trans-coded.\u00a0<strong>Source:<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/google-search-console-now-shows-data-web-light-search-results\/257293\/\">Search Engine Journal<\/a><\/p>\n<h3>Snapchat Adds AR Lenses to Self-Serve Ad Tool<\/h3>\n<p>In an effort to grow their online sales business, Snapchat is will be continually rolling out their self-serve tools and \u201cinvesting to create a frictionless buying experience.\u201d In doing this, Snapchat has expanded on their Self-Serve Ad Tool by including AR Lenses. These will run on a cost-per-impression bases which can typically run from $8 to $20. In addition to this, Snapchat is rolling out Sponsored Snappables which is a branded version of the platform\u2019s two-player AR selfie games. Snapchat has recruited well-known brands like Dunkin Donuts, Candy Crush developer King, and Bud Light to test drive their Sponsored Snappable ads.\u00a0<strong>Source:<\/strong> <a href=\"https:\/\/marketingland.com\/snapchat-brings-ar-lenses-to-its-self-serve-ad-tool-launches-sponsored-snappables-builds-on-its-e-commerce-efforts-242037\">Marketing Land<\/a><\/p>\n<h3>Instagram Shopping Icon<\/h3>\n<p>Instagram expanded its shopping beyond feeds into Stories. You can now see a sticker with a shopping bag icon to tap and see more details about the product in the story. Clicking the shopping bag can display various types of product information, including more images of the featured product, images of other products contained in the story, descriptions, pricing information and links that lead directly to the brand\u2019s website.\u00a0<strong>Source:<\/strong> <a href=\"https:\/\/marketingland.com\/instagrams-new-shopping-bag-icon-adds-e-commerce-element-to-advertisers-stories-242206\">Marketing Land<\/a><\/p>\n<h3>LinkedIn Launches Sponsored Content Carousel Ads<\/h3>\n<p>A new type of Sponsored Content ad format has been launched to support a carousel of up to 10 customized, swipeable cards. LinkedIn stated that \u201cbecause carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed. Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile.\u201d With the 300 advertisers included in the beta run for carousel ads, nearly 75 percent of them saw increased click-through-rates compared to standard Sponsored Content ads. When viewing metrics within the LinkedIn ad interface, users will be able to see click and impression data for each card contained within the Sponsored Content carousel ad.\u00a0<strong>Source:<\/strong> <a href=\"https:\/\/marketingland.com\/linkedin-rolls-out-sponsored-content-carousel-ads-that-can-include-up-to-10-customized-swipeable-cards-242118\">Marketing Land<\/a><\/p>\n<h2>Analysis<\/h2>\n<h3>Image SEO<\/h3>\n<p>With updates to Google Images, image SEO is making a comeback. In order to optimize your images for SEO, give your image files a relevant name. File names can be seen when you open an image in a new tab or when you hover over the image. Once you upload a photo to your site, the name gets directly incorporated into your URL structure. Google collects file name data to understand the context of the image. Visually impaired users would use alt text to understand an image, so these need to be descriptive as well. Compress your images before uploading to reduce a user\u2019s page loading time.\u00a0<strong>Source:<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/google-image-seo-updates\/255573\/\">Search Engine Journal<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.<\/p>\n","protected":false},"author":2,"featured_media":11426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Update for June 15, 2018 | Rocket Clicks<\/title>\n<meta name=\"description\" content=\"Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Update for June 15, 2018 | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Clicks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RocketClicks\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-15T15:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/06\/IU_6_15_18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rocket Clicks Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/06\/IU_6_15_18.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:site\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rocket Clicks Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\"},\"author\":{\"name\":\"Rocket Clicks Team\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a\"},\"headline\":\"Industry Update for June 15, 2018\",\"datePublished\":\"2018-06-15T15:40:31+00:00\",\"dateModified\":\"2018-06-15T15:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\"},\"wordCount\":544,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\",\"url\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\",\"name\":\"Industry Update for June 15, 2018 | Rocket Clicks\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/#website\"},\"datePublished\":\"2018-06-15T15:40:31+00:00\",\"dateModified\":\"2018-06-15T15:40:31+00:00\",\"description\":\"Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rocketclicks.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry Update for June 15, 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rocketclicks.com\/#website\",\"url\":\"https:\/\/rocketclicks.com\/\",\"name\":\"Rocket Clicks\",\"description\":\"Milwaukee Internet Marketing\",\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rocketclicks.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rocketclicks.com\/#organization\",\"name\":\"Rocket Clicks\",\"url\":\"https:\/\/rocketclicks.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"contentUrl\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"width\":817,\"height\":187,\"caption\":\"Rocket Clicks\"},\"image\":{\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RocketClicks\",\"https:\/\/twitter.com\/RocketClicks\",\"https:\/\/www.instagram.com\/rocketclicks\/\",\"https:\/\/www.linkedin.com\/company\/rocket-clicks\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a\",\"name\":\"Rocket Clicks Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g\",\"caption\":\"Rocket Clicks Team\"},\"url\":\"https:\/\/www.rocketclicks.com\/about-us\/team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Industry Update for June 15, 2018 | Rocket Clicks","description":"Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/","og_locale":"en_US","og_type":"article","og_title":"Industry Update for June 15, 2018 | Rocket Clicks","og_description":"Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.","og_url":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/","og_site_name":"Rocket Clicks","article_publisher":"https:\/\/www.facebook.com\/RocketClicks","article_published_time":"2018-06-15T15:40:31+00:00","og_image":[{"width":799,"height":418,"url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/06\/IU_6_15_18.jpg","type":"image\/jpeg"}],"author":"Rocket Clicks Team","twitter_card":"summary_large_image","twitter_image":"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/06\/IU_6_15_18.jpg","twitter_creator":"@RocketClicks","twitter_site":"@RocketClicks","twitter_misc":{"Written by":"Rocket Clicks Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#article","isPartOf":{"@id":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/"},"author":{"name":"Rocket Clicks Team","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a"},"headline":"Industry Update for June 15, 2018","datePublished":"2018-06-15T15:40:31+00:00","dateModified":"2018-06-15T15:40:31+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/"},"wordCount":544,"commentCount":0,"publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"articleSection":["Industry News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/","url":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/","name":"Industry Update for June 15, 2018 | Rocket Clicks","isPartOf":{"@id":"https:\/\/rocketclicks.com\/#website"},"datePublished":"2018-06-15T15:40:31+00:00","dateModified":"2018-06-15T15:40:31+00:00","description":"Search Console Web Light Pages, Instagram Shopping Icon, Image Search Optimization, LinkedIn Launches Sponsored Content Carousel Ads and more SEM news.","breadcrumb":{"@id":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rocketclicks.com\/industry-news\/industry-update-for-june-15-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rocketclicks.com\/"},{"@type":"ListItem","position":2,"name":"Industry Update for June 15, 2018"}]},{"@type":"WebSite","@id":"https:\/\/rocketclicks.com\/#website","url":"https:\/\/rocketclicks.com\/","name":"Rocket Clicks","description":"Milwaukee Internet Marketing","publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rocketclicks.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rocketclicks.com\/#organization","name":"Rocket Clicks","url":"https:\/\/rocketclicks.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/","url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","contentUrl":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","width":817,"height":187,"caption":"Rocket Clicks"},"image":{"@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RocketClicks","https:\/\/twitter.com\/RocketClicks","https:\/\/www.instagram.com\/rocketclicks\/","https:\/\/www.linkedin.com\/company\/rocket-clicks"]},{"@type":"Person","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/8d27b477f12e225840098c28bb04f29a","name":"Rocket Clicks Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eeb8b0490cb4d285274c77849b466e28?s=96&d=mm&r=g","caption":"Rocket Clicks Team"},"url":"https:\/\/www.rocketclicks.com\/about-us\/team\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/10198"}],"collection":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/comments?post=10198"}],"version-history":[{"count":0,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/10198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media\/11426"}],"wp:attachment":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media?parent=10198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/categories?post=10198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tags?post=10198"},{"taxonomy":"tax_19014","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tax_19014?post=10198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}