{"id":10170,"date":"2018-03-27T09:00:18","date_gmt":"2018-03-27T14:00:18","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=9905"},"modified":"2018-03-27T09:00:18","modified_gmt":"2018-03-27T14:00:18","slug":"4-steps-to-successful-ecommerce-campaigns-on-facebook","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/4-steps-to-successful-ecommerce-campaigns-on-facebook\/","title":{"rendered":"4 Steps to Successful Ecommerce Campaigns on Facebook"},"content":{"rendered":"
Get More Conversions, While Spending Less <\/em><\/p>\n Running ads on Facebook – especially with ecommerce goals in mind – can be intimidating because there are so many different targeting styles and campaign objectives to choose from. However, mapping out four simple steps prior to launch will help you be more successful and achieve your advertising goals.<\/p>\n One of the most effective ways to see success on Facebook (success = high conversions & low cost), is using an ad sequencing strategy. With ad sequencing, each campaign\u2019s targeting and objectives follow your customers seamlessly through their journey, from initial awareness to completing a purchase.<\/p>\n Following the customer funnel will often save money because cheaper actions like video views are a focus earlier in the funnel when users are less qualified, while more expensive actions like website clicks are reserved for more qualified individuals further in the funnel.<\/p>\n A customer\u2019s journey (funnel) should look something like this:<\/p>\n By utilizing this funnel to inform your Facebook ad objectives, targeting and messaging, you can increase your ecommerce sales while reducing spend. Read on to discover how to build successful Facebook campaigns for each step in the customer funne<\/p>\n The goal of this campaign is to get your name in front of people who haven\u2019t heard of you before. This campaign is best suited to a video ad. Video ads are very popular on Facebook and make up a vast majority of Facebook content. If you don\u2019t have a video, you can now create a video ad out of static images, using Facebook\u2019s relatively new Slideshow ad format<\/a>.<\/p>\n This type of campaign should use the \u201cVideo Views\u201d objective, which will ensure your campaign is optimized toward people who are likely to engage with the video. You should also use the bidding option of 10-second video views, which ensures you will only pay when someone watches at least 10 seconds of your video (a great way to cut down on cost).<\/p>\n Videos should be anywhere from 15-60 seconds (ideally, you would test 15 seconds, 30 seconds, and 60 seconds if you have the content available). Videos should also be highly brand-focused with the branding visible in the first 3 seconds.<\/p>\n This campaign should use interest or behavior targeting, along with demographic targeting.<\/p>\n\n
Create Awareness<\/h2>\n