{"id":24083,"date":"2022-08-08T10:39:35","date_gmt":"2022-08-08T15:39:35","guid":{"rendered":"https:\/\/rocketclicks.com\/?page_id=24083"},"modified":"2023-11-02T17:14:13","modified_gmt":"2023-11-02T22:14:13","slug":"whats-whens","status":"publish","type":"page","link":"https:\/\/rocketclicks.com\/marketing-navigational-chart\/whats-whens\/","title":{"rendered":"Whats & Whens"},"content":{"rendered":"\t\t
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Marketing Landmark:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whats & Whens<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get clear on how to bring all the players and pieces together and turn your vision into a reality. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Signs You're In the Right Place<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Expectations for marketing typically sound like dreams (\u201cIt\u2019d be nice to finish this quarter\u201d<\/em>), rather than deadlines (\u201cBy EOD the 21st<\/em>\u201d).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The marketing plan exists solely in the leader’s head \u2013 individual team members can’t reference the plan or be held accountable to it.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Without asking, it would be impossible to know which projects your marketing team is working on during a typical week.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing plans and priorities often shift mid-way through execution. Team members spend hours working on projects that end up being dropped.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Your marketing team often ends up \u201creinventing the wheel\u201d because existing content, templates, and other key assets are disorganized or difficult to access. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Marketing team members rely on “free” versions of software, tools, and programs, even when doing so regularly limits their efficiency or quality of work.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why You Need Whats & Whens<\/span> to Move Your Marketing Forward<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to marketing, it’s easy to feel like you have it all figured out: a strong vision; clear goals; flawless messaging; a clever strategy. <\/span>But without a disciplined effort to make it a reality, all that will go to waste.\u00a0<\/span><\/p>

Day in, day out, marketing is a lot of work. Even the most inspired leaders can\u2019t do it all on their own (at least not for long). The most successful marketing leaders are backed by a strong, accountable team, working together to reach their goal like a well-oiled machine.\u00a0<\/span><\/p>

Keeping a marketing team aligned and accountable requires a lot of skill: people management, project management, time management, communication, collaboration, and so much more.\u00a0<\/span><\/p>

There’s so much more to “Whats & Whens” than keeping track of to-do lists and deadlines. But…what else were we going to call this Landmark?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The 3 Key Steps to Clarifying Whats & Whens<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Align on the plan<\/span><\/h2>

It goes without saying, but your marketing team can’t execute your plan if they don’t know what it is. <\/span>Make sure every member of your team understands your marketing strategy and goals, which elements and outcomes they\u2019re accountable for, and how their individual contribution fits into the bigger picture.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Invest in efficiency<\/span><\/h2>

Time is money. Make sure your team has access to the tools, platforms, and software they need to communicate and collaborate efficiently. It\u2019s also crucial to ensure your marketing leader has the training, support, and resources they need to effectively delegate and balance priorities. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Clarify Expectations<\/span><\/h2>

Clear expectations, great communication, and consistent accountability are important for any<\/em> high-functioning team. This is often more crucial than ever for marketing teams, who need juggle multiple complex projects at once, requiring quick turnarounds and flawless collaboration.<\/span><\/p>

Whether it involves regular meetings, project trackers, or team accountability exercises, do whatever it takes to make sure each member of your team is clear on exactly what\u2019s expected of them, and when.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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5 Steps for Turning Your Strategic Vision Into an Actionable Marketing Plan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKey: Align on the plan<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to bring your marketing strategy to life, your team needs an action plan. The problem? It’s not exactly easy to translate complex, multidimensional marketing goals into concrete projects and deadlines.<\/p>

To help you get started, we outlined a five-step process for breaking down your big marketing idea into an executable plan with clear next steps.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5 Productivity & Collaboration Tools Every Team Needs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKey: Invest in efficiency<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019ll never find a list of the exact resources your unique marketing team needs to keep things organized, be productive, and effectively collaborate. But in our experience, there are a few general types<\/em> of tools, apps, or programs that virtually every team needst.<\/p>

Read our blog to learn about the 5 key types of tools \u2013 and find out which versions<\/span> our team uses here at Rocket Clicks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tRead the blog post > <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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6 Landmarks on the Journey to Full-Potential Marketing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tRole<\/span> Clarity<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVisit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Aligned\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVisit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tStrategic<\/span> Vision<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVisit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVisit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tChannel<\/span> Confidence<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVisit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Whats\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tWhats &<\/span> Whens<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVisit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prefer Guided<\/span> Help?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLet's Talk<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marketing Landmark: Whats & Whens Get clear on how to bring all the players and pieces together and turn your vision into a reality. Get Free Resources Signs You’re In the Right Place Expectations for marketing typically sound like dreams (\u201cIt\u2019d be nice to finish this quarter\u201d), rather than deadlines (\u201cBy EOD the 21st\u201d). The […]<\/p>\n","protected":false},"author":3,"featured_media":21109,"parent":22791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"acf":[],"yoast_head":"\nWhats & Whens | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whats & Whens | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"Marketing Landmark: Whats & Whens Get clear on how to bring all the players and pieces together and turn your vision into a reality. Get Free Resources Signs You’re In the Right Place Expectations for marketing typically sound like dreams (\u201cIt\u2019d be nice to finish this quarter\u201d), rather than deadlines (\u201cBy EOD the 21st\u201d). 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