{"id":24058,"date":"2022-08-08T10:34:22","date_gmt":"2022-08-08T15:34:22","guid":{"rendered":"https:\/\/rocketclicks.com\/?page_id=24058"},"modified":"2023-11-02T17:15:54","modified_gmt":"2023-11-02T22:15:54","slug":"defined-goals","status":"publish","type":"page","link":"https:\/\/rocketclicks.com\/marketing-navigational-chart\/defined-goals\/","title":{"rendered":"Defined Goals"},"content":{"rendered":"\t\t
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Marketing Landmark:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Defined Goals<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get clear on the goals your marketing is trying to accomplish, how to balance priorities, and what success looks like.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Signs You're In the Right Place<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Your marketing initiatives don\u2019t have a clear objective. It often feels like you\u2019re crossing items off your to-do list simply \u201cbecause.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Your marketing team is aligned on big-picture goals, but the priority level and expected timeline to reach those goals is vague or undefined. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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You\u2019re tracking a wide variety of performance metrics related to marketing, but it you rarely do anything with the information.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing spends most of its time and energy chasing \u201ceasy wins\u201d in order to justify its budget.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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When marketing goals and KPIs are discussed, your team tends to act defensive, rather than inspired. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Marketing is often blamed for negative business outcomes that were outside of marketing\u2019s control.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why You Need Defined Goals<\/span> to Move Your Marketing Forward<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imagine you\u2019ve been dreaming of a sunny tropical location. You get in your car, hop onto the interstate, and start cruising \u2013 without ever deciding where you\u2019re going, let alone figuring out how to get there. You might happen upon some sunshine here and there. But you\u2019ll definitely waste a ton of money and energy along the way \u2013 and odds are, you\u2019ll never get lucky enough to arrive at your dream destination.<\/span><\/p>

It sounds ridiculous, but this isn\u2019t too far from the approach many marketers take \u2013 no clear goal or strategy in mind, throwing tactics at a wall to see if anything sticks. It\u2019s a great way to look busy, but it\u2019s not a great way to get results.\u00a0\u00a0<\/span><\/p>

To be successful in marketing, it\u2019s impossible to be too goal-focused. There needs to be a clear goal behind every action you take \u2013 and each smaller goal needs to tie back to your overarching goal. \u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The 3 Key Steps to Defining Your Marketing Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Establish a baseline<\/strong><\/h2>

To understand how far you can go, you first need to be clear on where you are now. Whether you\u2019ve got tons of data already or need to start collecting some, establishing what \u201cnormal\u201d is the only way you\u2019ll know whether your marketing efforts are paying off.\u00a0<\/span><\/p>

It\u2019s important to make sure you\u2019re accurately tracking important data \u2013 but it\u2019s just as important to make sure you understand how to <\/span>interpret<\/i> the data you collect and use it to inform your decisions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Clarify your big-picture goal<\/strong><\/h2>

At the end of the day, the goal of marketing is to drive revenue for the business. But marketing goals deal with <\/span>how<\/span><\/i> you intend to achieve that outcome.\u00a0<\/span><\/p>

Think about the biggest challenges your businesses faces. Where could marketing have the most impact? Would it be most valuable to show up more prominently in search results? Earn more repeat customers? Increase brand awareness? Become a thought leader in your industry? <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Balance priorities <\/strong><\/h2>

You probably have a lot of ideas for what you\u2019d like to accomplish with marketing. But you can\u2019t execute them all at once, nor should you try. Your job is to weigh the relative value of all your marketing goals and determine which outcomes are most important to the business.<\/p>

To do this, it\u2019s important to understand your customer journey and marketing funnel, so you can balance short-term and long-term priorities to get the results you need.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPrevious<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Is Your Digital Footprint Leaving a Mark?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKey: Establish a baseline<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Right now, your customers are searching for you online. Are you showing up?<\/p>

Work through this self-guided audit to help you assess the impact of your online presence. It’s a great tool to help you evaluate the effectiveness of your digital marketing today and identify opportunities to take things to the next level.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDownload the PDF ><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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15-Minute Google Analytics Health Check<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Good marketing decisions start with good marketing data. Unfortunately, bad or insufficient data is far too common.\u00a0This worksheet guides you through a quick health check of your Google Analytics account to help you evaluate the data you\u2019re currently collecting \u2014 and hopefully spark some ideas of how to better collect the data you care about.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDownload the PDF ><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Website Traffic Goal Calculator<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKey: Balance priorities<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your business has ambitious revenue goals. And your website plays a key role in reaching them. But how do you set targets for monthly website traffic and leads that are actually aligned with your larger business goals?

Use this calculator to estimate:<\/p>