{"id":24044,"date":"2022-08-08T10:30:56","date_gmt":"2022-08-08T15:30:56","guid":{"rendered":"https:\/\/rocketclicks.com\/?page_id=24044"},"modified":"2023-11-02T17:14:29","modified_gmt":"2023-11-02T22:14:29","slug":"strategic-vision","status":"publish","type":"page","link":"https:\/\/rocketclicks.com\/marketing-navigational-chart\/strategic-vision\/","title":{"rendered":"Strategic Vision"},"content":{"rendered":"\t\t
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Marketing Landmark:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategic Vision<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get clear on who your customer is, what you\u2019re really<\/em> selling them, and how you’ll communicate your value in a way that resonates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Signs You're In the Right Place<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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You know who your target market is,<\/em> but you’re not clear on what they <\/span>want<\/span><\/i>: <\/span>their pain points, values, and driving motivations. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Your brand message centers <\/span>your company<\/span>, rather than your customer. <\/span>(Pro tip: Check your website’s home page. How many sentences begin with \u201cwe\u201d?)<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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If you asked ten employees to explain what makes your business unique, there\u2019s a good chance you\u2019d get ten different answers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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If someone asked you to give<\/span> an elevator pitch explaining what your business does and why, you\u2019d be forced to come up with something on the spot.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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When communicating with a new agency or vendor, you struggle to explain your brand and provide clear guidelines on what \u201cfits\u201d.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Your brand identity and content is all over the place \u2013 voice and style vary widely depending on the situation and the person behind it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why You Need Strategic Vision<\/span> to Move Your Marketing Forward<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s certainly not easy to convince people to purchase a product or service. In fact, in today\u2019s saturated market, it\u2019s not even easy to convince people to give you a moment of their attention.\u00a0<\/span><\/p>

To make a compelling case for why your ideal customers should choose <\/span>you <\/span><\/i>over the countless other companies fighting for their attention, your <\/span>message needs to be crystal-clear: What is the solution you offer, and why does it matter to your customers?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The 3 Key Steps to Reaching Strategic Vision<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understand your customer<\/strong><\/h2>

Get to know your target audience(s) on a deeper level \u2013 their values, driving motivations, pain points, and what they\u2019re looking for from you. <\/span><\/p>

It’s a good idea to develop detailed buyer personas to ensure everyone on your marketing team has shared language and understanding of exactly who you’re talking to.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Know your solution<\/strong><\/h2>

At its core, what a business <\/span>really<\/span><\/i> sells its customers isn’t a product or service \u2013 it\u2019s a solution. <\/span>Your most effective messaging will be centered around that solution, so it’s crucial to have a deep understanding of the core problem you solve for your customers, why they choose you to solve it, and how they feel when their problem is solved.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Tell a great story\u00a0<\/strong><\/h2>

When you really understand customers and the problem you solve for them, you’re ready to craft a clear, compelling message that cuts through the noise. <\/span>The goal is to reach your ideal customers with a great story that inspires emotion that leads to action.<\/span><\/p>

Make sure your brand message is memorable, consistent, and makes it easy to understand exactly what you do to solve your customers’ problem.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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Resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do I Know My Ideal Clients?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKey: Understand your customer<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This handy workbook from guide from our friends at Convergo<\/a> guides you through the process of defining\u00a0exactly who your ideal customer is, what matters to them, and what they look for from you.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction to StoryBrand<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you\u2019re still working on crafting a clear, cohesive brand message that truly resonates with your customers, we highly recommend Donald Miller’s Storybrand framework<\/a> as a place to start. Check out our blog to learn more about Storybrand (and why we’re such big fans).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Outcomes Inventory Tool: Communicating To Your Ideal Clients <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pinpointing the specific problem that motivates your customers, the outcome they expect when they buy from you, and how you deliver that outcome can be surprisingly tough. Use this worksheet from our friends at Convergo<\/a> to help you organize your thoughts and better understand your ideal clients.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Guide to Developing the Perfect One-Liner<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Call it a 30-second elevator pitch; call it a one-liner \u2013 whatever you call it, the cornerstone of every memorable brand message is a clear, concise statement that communicates the problem you solve, w<\/span>ho you solve it for, h<\/span>ow you solve it, and h<\/span>ow it feels afterward.\u00a0<\/span><\/p>

If you’ve struggled to distill those four key tenets into a statement people can remember, this in-depth guide from our friends at SCP Marketing<\/a> will prove invaluable.\u00a0 It even includes a downloadable checklist to help you track your progress!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pinterest Brand Board - Recorded Webinar & Guide <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pinterest boards are an excellent tool to help you define and communicate your brand vision to your creative team. If you haven’t been leveraging Pinterest as a branding tool, this recorded webinar and in-depth guide from our friends at SCP Marketing<\/a> will give you the direction and inspiration you need to get started.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6 Landmarks on the Journey to Full-Potential Marketing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prefer Guided<\/span> Help?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Marketing Landmark: Strategic Vision Get clear on who your customer is, what you\u2019re really selling them, and how you’ll communicate your value in a way that resonates. Get Free Resources Signs You’re In the Right Place You know who your target market is, but you’re not clear on what they want: their pain points, values, […]<\/p>\n","protected":false},"author":3,"featured_media":21109,"parent":22791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"acf":[],"yoast_head":"\nStrategic Vision | Rocket Clicks<\/title>\n<meta name=\"description\" content=\"Get clear on who your customer is, what you\u2019re really selling them, and how you\u2019ll communicate your value in a way that resonates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/marketing-navigational-chart\/strategic-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic 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