{"id":24033,"date":"2022-08-08T10:27:00","date_gmt":"2022-08-08T15:27:00","guid":{"rendered":"https:\/\/rocketclicks.com\/?page_id=24033"},"modified":"2023-11-02T17:16:13","modified_gmt":"2023-11-02T22:16:13","slug":"aligned-purpose","status":"publish","type":"page","link":"https:\/\/rocketclicks.com\/marketing-navigational-chart\/aligned-purpose\/","title":{"rendered":"Aligned Purpose"},"content":{"rendered":"\t\t
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Marketing Landmark:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aligned Purpose<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get clear on who you are as an organization, what sets you apart, and how marketing fits into larger business goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Signs You're In the Right Place<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Your target market is unclear, overly broad, or inconsistent. It feels like you’re trying to be everything for everyone.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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You\u2019re not clear on your niche or what differentiates your core offering from competitors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Marketing and sales rarely communicate, collaborate, or work together toward a shared goal.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The vision for the direction your business needs to grow in is unclear. Long-term business goals vary depending on who you ask.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Leadership struggles to be realistic when assessing strengths, weaknesses, opportunities, and threats.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Marketing and executive leaders often disagree on the budget and resources marketing will need to achieve expected outcomes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why You Need Aligned Purpose<\/span> to Move Your Marketing Forward<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The core purpose of marketing is to communicate the value a business can provide to its customers. To be effective in accomplishing this, it\u2019s crucial for marketing to be aligned with the the overall business mission and DNA. You need to be 100% clear on who you are as a business \u2013 what sets you apart, what you value, and who you want to become.<\/p>

Of course, marketing can\u2019t make these important business decisions on its own; genuine alignment starts at the very top. But if you\u2019re leading marketing and you aren\u2019t able to answer these fundamental questions, it\u2019ll be impossible to create a consistent brand identity that can be felt in every interaction, communication, and piece of content that goes out.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The 3 Key Steps to Reaching Aligned Purpose<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who you are<\/strong><\/h2>

To ensure a consistent, memorable customer experience, marketing needs to be aligned with executive leadership, sales, and operations.<\/span><\/p>

Instead of trying to be everything for everyone, get clear on who you are as a business and who you\u2019re trying to reach. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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What sets you apart<\/strong><\/h2>

Your business differentiators \u2013 what you do best and what sets you apart \u2013 are the reason your customers choose your business over your competitors’. Make sure marketing, sales, and operations leaders are on the same page about what makes the business unique so the value you\u2019re promising customers is the same value they actually get.\u00a0\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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What success looks like\u00a0<\/strong><\/h2>

The fundamental goal of marketing is to support overall business goals \u2013 if the goals or long-term vision for the business are unclear or inconsistent, marketing will never be able to lay a solid foundation.\u00a0<\/span><\/p>

Make sure your marketing team is clear on the long-term goals of the business, and the role marketing plays in achieving them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tNext<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vivid Vision <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vivid Vision is\u00a0a method that helps companies bring their ideas together to generate a clear plan for what their future looks like. It’s a great resource to help you align and inspire your employees, customers, and suppliers around your vision.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Want a truly unique selling proposition? Be remarkable.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The key to developing a killer USP \u2014 one you\u2019ll never have doubts about and the competition won\u2019t be able to touch \u2014 is actually fairly simple: be remarkable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Created by:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are you a data bully?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKey: What success looks like<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bullying the data until it paints a more flattering picture of your business will never get you to the\u00a0truth\u00a0<\/i>about what\u2019s working \u2013 and what\u2019s not.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are you a data bully?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bullying the data until it paints a more flattering picture of your business will never get you to the\u00a0truth\u00a0<\/i>about what\u2019s working \u2013 and what\u2019s not.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6 Landmarks on the Journey to Full-Potential Marketing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tBack to Hub<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prefer Guided<\/span> Help?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Do I Know My Ideal Clients?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This handy workbook from guide from our friends at Convergo<\/a> guides you through the process of defining\u00a0exactly who your ideal customer is, what matters to them, and what they look for from you.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDownload the workbook ><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marketing Landmark: Aligned Purpose Get clear on who you are as an organization, what sets you apart, and how marketing fits into larger business goals. Get Free Resources Signs You’re In the Right Place Your target market is unclear, overly broad, or inconsistent. It feels like you’re trying to be everything for everyone. You\u2019re not […]<\/p>\n","protected":false},"author":3,"featured_media":21109,"parent":22791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"acf":[],"yoast_head":"\nAligned Purpose | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aligned Purpose | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"Marketing Landmark: Aligned Purpose Get clear on who you are as an organization, what sets you apart, and how marketing fits into larger business goals. Get Free Resources Signs You’re In the Right Place Your target market is unclear, overly broad, or inconsistent. It feels like you’re trying to be everything for everyone. 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