Revenue roadmap podcast

Hosted by Anthony Karls, President of Rocket Clicks and co-founder of Sterling Lawyers, LLC talks through strategies that help family law firm owners growth their firm. In 2013 Anthony Karls and Jeff Hughes had an idea of launching a law firm in 2014 the firm opened by 2022 the firm had an annual revenue of $15MM. Learn the secrets to our growth – Sales, Paid Media, Organic Search, AI, Leadership, People Development, and more.

Recent Episodes

Stay ahead of your market by learning these 2026 predictions in GEO for attorneys.

5 Ways GEO for Attorneys Will Define Your Firm’s Future

April 3, 2026

Discover 5 GEO for attorneys predictions that will reshape legal marketing. AI search is here—learn how to dominate visibility before it's too late.

Learn how AI-driven search SEO is reshaping marketing strategies and how to adapt in this episode.

AI Search SEO: Why Family Law Traffic Is Declining and How to Survive

March 27, 2026

Law firm traffic dropped 19% in 2025 despite rising rankings. AI search SEO changed everything. Learn how to adapt your family law marketing strategy now.

Discover the 5 SEO conversion tracking metrics that reveal real revenue for family law firms in this episode.

5 SEO Conversion Tracking Metrics Law Firms Must Track

March 20, 2026

Stop tracking vanity metrics. Learn the 5 SEO conversion tracking metrics that show family law firms real revenue, not just rankings and traffic.

This episode will give you a preview of what you’ll learn about law firm intake process in our webinar called “Sales Secrets of an $18M Family Law Firm.”

Convert Calls To Paid Consults with The 4-Step Law Firm Intake Process

March 13, 2026

Discover the 4-step law firm intake process that helped Sterling grow to $18M. Train your team to convert more family law calls into paying consultations.

This episode reveals the family law SEO strategy top firms use to drive steady case demand.

Family Law SEO Strategy: A 90-Day Roadmap To High-Intent Inquiries

March 6, 2026

Build a family law SEO strategy that drives real leads in 90 days. Get the exact roadmap top firms use to rank, convert, and grow.

Discover 5 truths about family law SEO in this episode.

Family Law SEO in 2026: Is It Still Worth It?

February 27, 2026

Is family law SEO worth it in 2026? See the real ROI math, AI shifts, and client journey insights to grow your firm.

In this episode, discover how law firms can boost visibility on both Google and AI search platforms with strategies that capture more clients.

SEO vs. AI Search Explained: What Family Law Firms Must Know

February 20, 2026

SEO vs. AI search demands two strategies. Learn how law firms can rank on Google and AI platforms to capture more clients.

Law firm offer letter guide with tips on compensation, culture fit, and hiring top attorneys.

How to Nail Your Law Firm Offer Letter and Win Top Talent

February 13, 2026

Craft a law firm offer letter that wins top attorneys. Get actionable hiring tips on compensation, culture fit, and closing the deal fast.

A guide for law firms on using core values interviews in the final round to avoid the costly effect of hiring the wrong candidate.

Core Values Interview: The Final Step to Hire Right

February 6, 2026

Learn how a core values interview helps law firms hire candidates who align with your mission, vision, and values in this final-round guide.

Here’s a sneak peek to our webinar called “How to Moneyball Your Family Law Firm.” Discover the law firm KPIs that truly drive revenue and how to track them for smarter in this episode.

Scaling Smarter with the Moneyball Method: Law Firm KPIs That Matter

January 30, 2026

Stop chasing vanity metrics. Learn which law firm KPIs actually drive revenue and how to track them for smarter, more profitable growth.

This episode reveals the scenario-based interview techniques that help law firms identify strong performers under pressure.

The Operational Interview Process for High-Pressure Law Firm Roles

January 23, 2026

Discover how the operational interview process helps law firms hire top talent. Learn scenario-based techniques to evaluate candidates under pressure.

Proven interview questions that help law firms hire attorneys aligned with their firm’s culture.

How to Assess Law Firm Culture Fit Before Hiring

January 16, 2026

Here’s how to assess law firm culture fit during interviews. Discover proven questions and red flags to hire attorneys who match your firm's values.

Tips for writing law firm job postings that attract top attorneys and paralegals.

5-Step Guide to Creating a Law Firm Job Posting That Wins Over the Right Candidates

January 9, 2026

Learn how to write a law firm job posting that attracts top attorneys and paralegals. Get proven tips to optimize legal job listings today.

Improve your law firm’s hiring process with trusted methods to screen resumes efficiently in this episode.

6 Easy Law Firm Resume Screening Tips to Filter Applicants Quickly

December 12, 2025

Master law firm resume screening with proven strategies to filter candidates fast, spot red flags, and hire top legal talent. Start screening smarter today.

Discover how to improve your law firm’s hiring process with Predictive Index behavioral assessments that minimize bad hires and strengthen team performance.

Build Better Teams with Predictive Index: The Law Firm Hiring Assessment That Works

December 5, 2025

Transform your law firm hiring assessment process with Predictive Index—a behavioral tool that reduces costly mistakes and builds high-performing teams.

Here’s the six essential components of law firm job descriptions that draw in top attorneys and screen out poor candidates quickly.

Law Firm Job Descriptions: 6 Elements to Attract Top Talent

November 28, 2025

Struggling to hire? Learn the 6 must-have elements in law firm job descriptions that attract top attorneys and filter out bad fits fast.

Kickstart smarter recruiting with our law firm hiring blueprint. Learn the 8 proven steps designed to strengthen your team’s performance in this episode.

Law Firm Hiring Process: 8 Steps to Hiring Better Talent

November 21, 2025

Start hiring smarter today with our law firm hiring process overview. 8 proven steps that reduce turnover, eliminate bad hires, and build high-performing teams.

Get tips on how to optimize your law firm’s lead tracking to maximize marketing spend in this episode.

7 Tips to Build Law Firm Lead Tracking for Paid Search

November 14, 2025

Master law firm lead tracking to stop wasting marketing dollars. Learn CRM integration, call tracking, and attribution systems that drive real ROI.

Learn how to master paid search budget allocation with five proven strategies in this episode.

Paid Search Budget Allocation: 5 Strategies for Law Firms

November 7, 2025

Master paid search budget allocation with 5 proven strategies. Law firms discover how to optimize ad spend, target high-intent keywords, and maximize ROI.

Explore how AI search is reshaping law firm marketing, and uncover key strategies to rank higher on platforms like ChatGPT Atlas

ChatGPT Atlas: Law Firm AI Search Strategy You Should Do Now

October 31, 2025

Learn how law firm AI search is transforming legal marketing. Discover ranking strategies for ChatGPT Atlas and Perplexity to dominate AI search results.