Revenue roadmap podcast

Hosted by Anthony Karls, President of Rocket Clicks and co-founder of Sterling Lawyers, LLC talks through strategies that help family law firm owners growth their firm. In 2013 Anthony Karls and Jeff Hughes had an idea of launching a law firm in 2014 the firm opened by 2022 the firm had an annual revenue of $15MM. Learn the secrets to our growth – Sales, Paid Media, Organic Search, AI, Leadership, People Development, and more. 

Recent Episodes

Tips for writing law firm job postings that attract top attorneys and paralegals.

5-Step Guide to Creating a Law Firm Job Posting That Wins Over the Right Candidates

January 9, 2026

Learn how to write a law firm job posting that attracts top attorneys and paralegals. Get proven tips to optimize legal job listings today.

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Improve your law firm’s hiring process with trusted methods to screen resumes efficiently in this episode.

6 Easy Law Firm Resume Screening Tips to Filter Applicants Quickly

December 12, 2025

Master law firm resume screening with proven strategies to filter candidates fast, spot red flags, and hire top legal talent. Start screening smarter today.

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Discover how to improve your law firm’s hiring process with Predictive Index behavioral assessments that minimize bad hires and strengthen team performance.

Build Better Teams with Predictive Index: The Law Firm Hiring Assessment That Works

December 5, 2025

Transform your law firm hiring assessment process with Predictive Index—a behavioral tool that reduces costly mistakes and builds high-performing teams.

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Here’s the six essential components of law firm job descriptions that draw in top attorneys and screen out poor candidates quickly.

Law Firm Job Descriptions: 6 Elements to Attract Top Talent

November 28, 2025

Struggling to hire? Learn the 6 must-have elements in law firm job descriptions that attract top attorneys and filter out bad fits fast.

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Kickstart smarter recruiting with our law firm hiring blueprint. Learn the 8 proven steps designed to strengthen your team’s performance in this episode.

Law Firm Hiring Process: 8 Steps to Hiring Better Talent

November 21, 2025

Start hiring smarter today with our law firm hiring process overview. 8 proven steps that reduce turnover, eliminate bad hires, and build high-performing teams.

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Get tips on how to optimize your law firm’s lead tracking to maximize marketing spend in this episode.

7 Tips to Build Law Firm Lead Tracking for Paid Search

November 14, 2025

Master law firm lead tracking to stop wasting marketing dollars. Learn CRM integration, call tracking, and attribution systems that drive real ROI.

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Learn how to master paid search budget allocation with five proven strategies in this episode.

Paid Search Budget Allocation: 5 Strategies for Law Firms

November 7, 2025

Master paid search budget allocation with 5 proven strategies. Law firms discover how to optimize ad spend, target high-intent keywords, and maximize ROI.

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Explore how AI search is reshaping law firm marketing, and uncover key strategies to rank higher on platforms like ChatGPT Atlas

ChatGPT Atlas: Law Firm AI Search Strategy You Should Do Now

October 31, 2025

Learn how law firm AI search is transforming legal marketing. Discover ranking strategies for ChatGPT Atlas and Perplexity to dominate AI search results.

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Learn 5 proven keyword research strategies tailored for law firms to avoid wasting your budget on ads that don’t bring in new clients.

5 Essential Law Firm Keyword Research Strategies (+Examples)

October 24, 2025

Stop wasting ad spend on clicks that don't convert into cases for your practice. Discover law firm keyword research with 5 proven strategies.

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Here’s the four proven strategies where you’ll learn how to defend your brand, target competitors, and scale your family law firm’s marketing for consistent growth.

The 4 Law Firm PPC Campaigns You Need To Scale Your Practice

October 17, 2025

Master law firm PPC campaigns with 4 essential strategies. Learn brand defense, competitor targeting, and scaling tactics for family law marketing success.

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Discover five proven paid search strategies top family law firms use to boost ROI in Google Ads in this episode.

The 5 Campaign Structure for Law Firm Paid Search

October 10, 2025

Here are the 5 proven law firm paid search strategies that top family law firms use to maximize ROI and outperform competitors in Google Ads.

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In this episode, learn how using negative keywords helps law firms cut wasted ad spend and avoid paying for clicks that don’t convert.

How to Use Negative Keywords to Save Your Law Firm’s Budget

October 3, 2025

Discover how negative keywords can slash your law firm's wasted ad spend by thousands. Stop paying for clicks that never convert with this guide.

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Learn how to optimize paid search campaigns for family law with our 5-part approach in this episode.

5 Ways to Optimize Paid Search Campaigns for Family Law

September 26, 2025

Master paid search campaigns for family law with our 5-segment strategy. Boost lead quality and ROI with proven keyword targeting methods.

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Discover expert strategies to build predictable revenue with law firm sales systems that turn more consultations into paying clients in this episode.

5 Law Firm Sales Systems Tips That Drive Predictable Revenue

September 19, 2025

Build predictable law firm sales systems that convert more consultations. Learn 5 proven strategies from high-performing firms processing 100+ weekly leads.

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In this episode, you’ll learn how mindset shifts can improve your family law firm's consultation process and win more cases through authentic client connections.

Law Firm Consultation Process: 5 Mindset Shifts for Success

September 12, 2025

Master your law firm consultation process with proven mindset shifts. Discover how family law firms close more cases through authentic client connections.

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See how sales training increases law firm revenue with strategies that improve consultation success and client conversion rates in this episode.

Sales Training: The Investment You Need For Law Firm Growth

September 5, 2025

Discover how sales training transforms law firm revenue. Learn proven strategies that boost consultation closing rates and client conversion.

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In this episode, learn the law firm staff retention strategies to cut turnover, improve performance, and foster team loyalty.

Why Law Firm Staff Retention Is More Valuable Than Pay

August 29, 2025

Discover proven law firm staff retention strategies that reduce turnover, boost performance, and build loyal teams. Stop the costly job-hopping cycle today.

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Learn how to upgrade your law firm intake systems with tested marketing methods that boost lead conversions by 60% and deliver stronger ROI in this episode.

5 Law Firm Intake Systems Tips to Boost Marketing ROI

August 22, 2025

Transform your law firm intake systems with proven marketing strategies that convert 60% more leads. Learn expert optimization tactics for better ROI.

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Website redirect errors can cripple your law firm’s SEO and drain organic traffic. Discover how to spot, repair, recover, and prevent these hidden traffic threats in this Revenue Roadmap episode.

Guide to Prevent, Fix & Recover from Website Redirect Errors

August 15, 2025

Law firm website redirect errors destroy SEO rankings and organic traffic. Learn how to identify, fix, and prevent these silent traffic killers today.

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Learn how to boost your law firm’s ranking through the help of Google Search Console in this episode of Revenue Roadmap.

Get Found First: Google Search Console Tips for Law Firms

August 8, 2025

Rank higher on Google! Learn how Google Search Console identifies underperforming keywords, fixes indexing issues, and boosts mobile usability.

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Your law firm is the next growth story

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the Sterling Family Law Show Podcast

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The Sterling Family Law Show is hosted by Jeff Hughes, founder of Sterling Lawyers, Tyler Dolph, CEO of Rocket Clicks, and Anthony Karls, President of Rocket Clicks and co-founder of Sterling Lawyers.

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Get the Book that Explains the Strategy

The Waterfall Method: A Growth Model for Family Law Firms

Build a firm that runs on clarity, not chaos. In The Waterfall Method, Anthony Karls hands you the metric-by-metric playbook to turn leads into predictable revenue and scale with confidence. Grab your copy and start compounding wins today.

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Our Family Law Quick Audit is your opportunity to uncover hidden revenue in your law firm’s digital marketing and operational processes. There’s no obligation, and you’ll receive actionable insights that you can implement however you choose.

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