
Enhancing Local Business Prominence for Family Law Firms
Optimizing on-page elements like meta titles and descriptions is crucial for boosting a family law firm’s online visibility and attracting more clients.
Many law firms face the challenge of scaling their operations while maintaining their core values and client relationships.
This journey often involves expanding service offerings beyond initial practice specializations to become a full-service law firm.
This Revenue Roadmap episode explores the insights shared by Joshua Swain of Coghlan Crowson, LLP, a firm that successfully transitioned from a specialized oil and gas practice to a comprehensive legal provider in East Texas.
Discover how embracing new practice areas, leveraging technology, and prioritizing client connections can pave the way for sustainable growth and enhanced customer satisfaction for your law firm.
Coghlan Crowson, LLP, based in Longview, East Texas, has a long history, spanning about 60 years, making it one of the oldest firms in its city.
Initially, the firm’s backbone was deeply rooted in oil, gas, and energy law, largely due to co-founder Howard Coghlan, who was considered a preeminent energy and oil and gas lawyer in the country during the 1960s and 1970s.
He was often involved in prominent cases and served as a special advisor to government entities on mineral ownership.
Over time, the firm naturally expanded its services. This organic growth led them to offer estate planning, property and real estate law, and business law, including both transactional work and commercial litigation in these areas.
This expansion reflects a strategic evolution, allowing the firm to cater to a broader client base and solidify its position as a full-service law firm.
Expanding legal expertise requires careful planning and a deep understanding of client needs.
For law firms, this means identifying complementary practice areas that align with existing strengths and client demands, including setting up their respective service pages to target hyper-specific search intent related to your specializations.
The goal is to provide comprehensive solutions that address various legal challenges clients may face.
Practical Example: A family law firm might consider expanding into estate planning. Many family law clients require wills, trusts, and other estate-related services following life changes like divorce or remarriage.
In today’s digital age, technology plays a crucial role in extending a law firm’s reach beyond its physical location.
While Coghlan Crowson, LLP, maintains a single office in East Texas, they leverage technology to serve clients across various regions in Texas, including the Permian Basin, the metroplex, and the Houston area.
This demonstrates that a physical presence in multiple locations isn’t always necessary to operate as a successful full-service law firm.
Practical Example: A law firm specializing in personal injury can use virtual consultations to connect with clients in remote areas, eliminating the need for them to travel long distances for initial meetings.
Joshua Swain emphasizes the critical role of mentorship and practical, real-world experience for young lawyers.
His own journey, which involved working in the field as a land manager before practicing law, provided invaluable insights into the practical implications of legal advice.
This firsthand understanding of clients’ situations, from meeting individuals in opulent homes to those in humble trailers, underscored how legal work profoundly impacts lives across all socio-economic spectrums.
This philosophy is crucial for any full-service law firm aiming to develop well-rounded, empathetic, and effective legal professionals.
Practical Example: A law firm could implement a rotation program where new associates spend time in various departments, even those outside their primary area of interest.
Despite the advancements in technology and the natural progression towards offering diverse services as a full-service law firm, Coghlan Crowson, LLP, places immense value on personal connection and community engagement.
This commitment to a “word-of-mouth, local lawyer, come and drop by, have coffee with us” resonates deeply with their client base, with approximately 50% of their clients still residing in the East Texas area.
This approach highlights that while expanding services is crucial, maintaining a human touch remains integral to long-term success.
Practical Example: A law firm offering estate planning services could host free workshops for seniors in their community, providing valuable information and fostering trust. This direct engagement can lead to new clients who appreciate the firm’s community involvement and personal touch.
Remember, leveraging the right expertise and consistently delivering value is paramount in a competitive legal landscape.
Ready to significantly grow your family law firm exponentially the same way Joshua Swain did?
Connect with Rocket Clicks today for a FREE personalized, no-obligation roadmap that will show you what’s working in your business—and what’s not.
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Interview Transcript
00:00:00:00 – 00:00:06:07
SPEAKER 1: Tyler Dolph
Gas is just as fascinating as any other piece of lore today.
00:00:06:07 – 00:00:11:23
SPEAKER 1: Tyler Dolph
Joshua Swain tells us about his practice that was born in East Texas.
00:00:12:23 – 00:00:15:01
SPEAKER 1: Tyler Dolph
Welcome back to The Revenue Roadmap,
00:00:15:01 – 00:00:24:19
SPEAKER 1: Tyler Dolph
the podcast designed to help family law firms grow their firm, institute best practices, and become great leaders.
00:00:24:19 – 00:00:35:10
SPEAKER 1: Tyler Dolph
My name is Tyler Dolf. I am the CEO of Rocket Clicks, a hyper focused digital marketing firm that works exclusively with family law firms across the country.
00:00:35:12 – 00:01:04:09
SPEAKER 1: Tyler Dolph
We also own and operate our own family law firm called Sterling Lawyers, that has 25 offices across Wisconsin and Illinois. Today, I am interviewing Joshua Swain of Coughlin and Crowson, an oil and gas law firm based in East Texas that has been around for a very long time. They started kind of an oil and gas and energy and now have evolved into more estate planning and business law.
00:01:04:11 – 00:01:18:22
SPEAKER 1: Tyler Dolph
Josh’s journey is amazing. He started at the firm and became a partner. His evolution and the way the firm still focuses on the founding member’s values is a great session. I really hope you enjoy it.
00:01:19:22 – 00:01:22:13
SPEAKER 1: Tyler Dolph
Josh, appreciate you taking some time with us.
00:01:34:06 – 00:01:38:29
SPEAKER 1: Tyler Dolph
Sure, sure. So I, our firm’s in East Texas. In Longview specifically. And so.
00:01:38:29 – 00:01:39:13
SPEAKER 2: Joshua Swain
We’re right.
00:01:39:13 – 00:01:40:11
SPEAKER 1: Tyler Dolph
In that belt of.
00:01:40:11 – 00:01:41:16
SPEAKER 2: Joshua Swain
Texas where.
00:01:41:19 – 00:01:43:03
SPEAKER 1: Tyler Dolph
We get really cold, damp.
00:01:43:03 – 00:01:43:22
SPEAKER 2: Joshua Swain
Weather.
00:01:43:22 – 00:02:00:29
SPEAKER 1: Tyler Dolph
That is, like, bone chilling. But we don’t ever get snow. We don’t ever get ice. It’s just cold. Just bitter cold. It’s just. There’s nothing fun about it. You don’t get to play outside. It’s just wet, damp, cold. But now it’s great. It’s a there’s a ton of pine.
00:02:00:29 – 00:02:02:16
SPEAKER 2: Joshua Swain
Trees, and the spring is beautiful here.
00:02:02:16 – 00:02:10:02
SPEAKER 1: Tyler Dolph
Fall is spectacular. So, it’s a great place to live. So my name is Joshua Swain. I am a partner at the Coughlin and Law firm.
00:02:10:02 – 00:02:10:28
SPEAKER 2: Joshua Swain
Our firm has been.
00:02:10:28 – 00:02:12:12
SPEAKER 1: Tyler Dolph
In Longview for about 60.
00:02:12:12 – 00:02:15:15
SPEAKER 2: Joshua Swain
Years. We’ve been here a long time.
00:02:15:17 – 00:02:17:12
SPEAKER 1: Tyler Dolph
And then, associated with the.
00:02:17:12 – 00:02:18:06
SPEAKER 1: Tyler Dolph
Firm for about.
00:02:18:06 – 00:02:20:22
SPEAKER 2: Joshua Swain
00:02:20:24 – 00:02:22:18
SPEAKER 1: Tyler Dolph
I was raised here.
00:02:22:18 – 00:02:23:20
SPEAKER 2: Joshua Swain
And, went to college here.
00:02:23:20 – 00:02:28:19
SPEAKER 1: Tyler Dolph
Left, for a little while, went to school in the metroplex, finishing law school, and then,
00:02:28:19 – 00:02:30:21
SPEAKER 2: Joshua Swain
came back here, following jobs. So, that’s where I’m at. I, you.
00:02:30:23 – 00:02:33:01
SPEAKER 1: Tyler Dolph
Know, our firm carries its name from our original founding partners, Howard.
00:02:33:01 – 00:02:34:07
SPEAKER 2: Joshua Swain
Coughlin and David Croson.
00:02:34:07 – 00:02:37:19
SPEAKER 1: Tyler Dolph
Who were.
00:02:37:19 – 00:02:39:13
SPEAKER 2: Joshua Swain
And I’m sure you guys had these in your own communities.
00:02:39:13 – 00:02:41:16
SPEAKER 1: Tyler Dolph
They were. They were pillars of the community.
00:02:41:19 – 00:02:43:03
SPEAKER 2: Joshua Swain
It’s like everybody knew.
00:02:43:03 – 00:02:43:22
SPEAKER 1: Tyler Dolph
Who they were.
00:02:43:22 – 00:02:45:09
SPEAKER 2: Joshua Swain
Everybody wanted to know them. And.
00:02:45:09 – 00:02:48:08
SPEAKER 1: Tyler Dolph
And so our firm is carry trying to carry on that.
00:02:48:11 – 00:02:49:29
SPEAKER 2: Joshua Swain
Legacy that they started.
00:02:50:02 – 00:02:52:16
SPEAKER 1: Tyler Dolph
For.
00:02:52:16 – 00:03:01:23
SPEAKER 2: Joshua Swain
You know, decades ago. And so, so far we’ve been pretty successful with it.
00:03:01:23 – 00:03:02:24
SPEAKER 1: Tyler Dolph
Yeah. So, one thing that we’ve held on to while we.
00:03:02:24 – 00:03:03:19
SPEAKER 2: Joshua Swain
Do more than what we started out with, Howard Coughlin, who started our firm.
00:03:03:19 – 00:03:07:29
SPEAKER 1: Tyler Dolph
Was considered by many to be the preeminent.
00:03:07:29 – 00:03:10:16
SPEAKER 2: Joshua Swain
Energy and oil and gas lawyer in the country.
00:03:10:18 – 00:03:46:27
SPEAKER 1: Tyler Dolph
In the 60s and 70s. And so if you if you look at opinions, dealing with everything from the EPA and its origins, to prominent oil and gas cases in Texas, Mississippi, Alabama, Louisiana, you’ll see his name sprinkled in there, whether it’s because he was a part of the case or because he was a special advisor to the government. And if you can dig up the records even of when the government was exploring.
00:03:46:27 – 00:03:48:19
SPEAKER 2: Joshua Swain
For they were mining for uranium out.
00:03:48:21 – 00:03:51:12
SPEAKER 1: Tyler Dolph
In, out in the, kind of the Midwest and in.
00:03:51:12 – 00:03:53:17
SPEAKER 2: Joshua Swain
The western parts of.
00:03:53:20 – 00:03:54:26
SPEAKER 1: Tyler Dolph
The of the country. You’ll see his name sprinkled in there. He was a special.
00:03:54:26 – 00:03:55:13
SPEAKER 2: Joshua Swain
Advisor on a number of.
00:03:55:13 – 00:03:59:13
SPEAKER 1: Tyler Dolph
Occasions. Just helping the federal government and state governments navigate, mineral ownership. So our backbone really started with oil, gas and energy. And then kind of the natural outworking of had, natural growth patterns took us into a state planning.
00:03:59:13 – 00:04:01:29
SPEAKER 2: Joshua Swain
Property and real.
00:04:01:29 – 00:04:04:15
SPEAKER 1: Tyler Dolph
Estate and then business and then kind of the transactional side of that, and so on both sides of that equation. You know, in those areas we do.
00:04:04:15 – 00:04:05:12
SPEAKER 2: Joshua Swain
Transactional work, which is.
00:04:05:12 – 00:04:07:16
SPEAKER 1: Tyler Dolph
All of what I do. And then we also do, commercial litigation.
00:04:07:16 – 00:04:08:14
SPEAKER 1: Tyler Dolph
On all of those individual components as well.
00:04:51:18 – 00:04:57:05
SPEAKER 1: Tyler Dolph
So we only have one location, in East Texas. Now, you know.
00:04:57:09 – 00:04:58:00
SPEAKER 2: Joshua Swain
By virtue.
00:04:58:00 – 00:04:59:14
SPEAKER 1: Tyler Dolph
Of technology, we have the.
00:04:59:14 – 00:05:01:10
SPEAKER 2: Joshua Swain
Privilege of working with clients that are based.
00:05:01:10 – 00:05:07:16
SPEAKER 1: Tyler Dolph
In down in the Permian Basin and up in the metroplex, down in the Houston area. So we get to work with a number of companies.
00:05:07:16 – 00:05:08:14
SPEAKER 1: Tyler Dolph
That.
00:05:08:14 – 00:05:10:19
SPEAKER 2: Joshua Swain
Are.
00:05:10:21 – 00:05:15:20
SPEAKER 1: Tyler Dolph
Located outside of East Texas. But I would say that probably still 50%.
00:05:15:20 – 00:05:16:16
SPEAKER 2: Joshua Swain
Of our client.
00:05:16:16 – 00:05:25:23
SPEAKER 1: Tyler Dolph
Base still is in the East Texas in the Deep East Texas area. We’ve it’s it’s interesting how, and I think it’s a.
00:05:25:25 – 00:05:26:10
SPEAKER 2: Joshua Swain
Product.
00:05:26:10 – 00:05:28:25
SPEAKER 1: Tyler Dolph
Of, of the firm’s.
00:05:28:27 – 00:05:30:14
SPEAKER 2: Joshua Swain
Generational heritage.
00:05:30:17 – 00:05:35:24
SPEAKER 1: Tyler Dolph
Is that, you know, if you if you know what you’re looking for, you can find our website. If you know a.
00:05:35:24 – 00:05:36:25
SPEAKER 2: Joshua Swain
Lawyer that works there, you can.
00:05:36:25 – 00:05:48:28
SPEAKER 1: Tyler Dolph
Find a website. But if if you’re looking for, social media posts and we’re it’s really they’re absent because we’ve, we’ve still held on to this type of, nostalgia.
00:05:48:28 – 00:05:50:00
SPEAKER 2: Joshua Swain
Like word of mouth.
00:05:51:01 – 00:05:53:03
SPEAKER 2: Joshua Swain
Local lawyer. Come and drop.
00:05:53:03 – 00:06:00:29
SPEAKER 1: Tyler Dolph
Drop by, have coffee with us. That kind of feel. Which is great. I mean, it’s I’m the youngest professional staff and.
00:06:00:29 – 00:06:01:14
SPEAKER 2: Joshua Swain
Lawyers.
00:06:01:14 – 00:06:07:29
SPEAKER 1: Tyler Dolph
In the firm. So for me, it’s been, eye opening, I guess, in some respects to to.
00:06:08:00 – 00:06:09:25
SPEAKER 2: Joshua Swain
Get to work with a generation.
00:06:09:25 – 00:06:11:26
SPEAKER 1: Tyler Dolph
That still sees so much value in that kind of one.
00:06:11:26 – 00:06:13:12
SPEAKER 2: Joshua Swain
To one personal contact.
00:06:32:18 – 00:06:40:12
SPEAKER 1: Tyler Dolph
Sure.
00:06:40:14 – 00:06:51:23
SPEAKER 1: Tyler Dolph
Yeah. Yeah. Yeah. It’s right. You provide a service and you try to add value to a situation. And, So I.
00:06:51:24 – 00:06:52:26
SPEAKER 2: Joshua Swain
Think you’re. You’re right.
00:06:52:26 – 00:06:58:17
SPEAKER 1: Tyler Dolph
Is that, you know, a firm that can can learn how to make those to maintain.
00:06:58:17 – 00:07:00:21
SPEAKER 2: Joshua Swain
A level of personal touch and a personality.
00:07:00:21 – 00:07:05:25
SPEAKER 1: Tyler Dolph
With their clients. But also, use the skills and use the tools available.
00:07:05:25 – 00:07:07:14
SPEAKER 2: Joshua Swain
To reach a broader audience.
00:07:07:17 – 00:07:16:02
SPEAKER 1: Tyler Dolph
Which is, I mean, giving more people access to quality legal services is, I think, another tenant of what the profession should really focus on.
00:07:23:22 – 00:07:36:08
SPEAKER 1: Tyler Dolph
Okay.
00:07:36:10 – 00:07:44:16
SPEAKER 1: Tyler Dolph
Sure. So when I was in law for my second year in school in Texas, we have to take an oil and gas class.
00:07:44:16 – 00:07:45:13
SPEAKER 2: Joshua Swain
Because it’s part of a bar.
00:07:45:13 – 00:07:49:07
SPEAKER 1: Tyler Dolph
Exam. And so when I took that class, that was kind of built.
00:07:49:07 – 00:07:51:17
SPEAKER 2: Joshua Swain
On our general property law class.
00:07:51:20 – 00:07:57:07
SPEAKER 1: Tyler Dolph
I was just fascinated by the concepts of how.
00:07:57:07 – 00:08:03:23
SPEAKER 1: Tyler Dolph
How one Texas had become this pivotal area within the entire world on.
00:08:03:23 – 00:08:05:21
SPEAKER 2: Joshua Swain
Oil production and gas production.
00:08:05:22 – 00:08:16:26
SPEAKER 1: Tyler Dolph
And how that, affects economics and how, how it improves and, and affects politics. And so conceptually, I was drawn to that type of.
00:08:16:28 – 00:08:18:21
SPEAKER 2: Joshua Swain
Practice.
00:08:18:23 – 00:08:36:15
SPEAKER 1: Tyler Dolph
And that combined with the fact that I, both my and my wife’s families are from East Texas. So we really didn’t want to be back here. It was a good fit. A lot of that work to be had. A lot of activity still going on at that time, which I got out of law school in the winter of oh seven.
00:08:36:17 – 00:08:40:28
SPEAKER 1: Tyler Dolph
And so if you’re familiar at all with, the terms Haynesville Shale.
00:08:41:01 – 00:08:43:18
SPEAKER 2: Joshua Swain
Or horizontal drilling or fracking.
00:08:43:21 – 00:08:44:27
SPEAKER 1: Tyler Dolph
All of those.
00:08:44:29 – 00:08:45:25
SPEAKER 2: Joshua Swain
Terms became.
00:08:45:25 – 00:08:48:29
SPEAKER 1: Tyler Dolph
Well known in oh eight and oh nine.
00:08:48:29 – 00:08:53:13
SPEAKER 1: Tyler Dolph
And so I walked back into these Texas when there was a lot of activity. So, a lot.
00:08:53:13 – 00:08:55:09
SPEAKER 2: Joshua Swain
Of work to do.
00:08:55:12 – 00:09:00:11
SPEAKER 1: Tyler Dolph
Some of the best advice I got from an older lawyer was, you know, before you, you.
00:09:00:11 – 00:09:07:04
SPEAKER 1: Tyler Dolph
Before you can give anybody advice on what they should do, why don’t you go do it a little bit for yourself? And so I spent.
00:09:07:04 – 00:09:07:24
SPEAKER 2: Joshua Swain
Two years.
00:09:07:24 – 00:09:36:01
SPEAKER 1: Tyler Dolph
Working in the field, as a land manager, having to be out, negotiating everything from leases to rights of way to, to document and then, that that allowed me to get into kind of the more transactional side of the energy industry. And so, that that’s still some of the best advice I’ve gotten. And what I would give to a young lawyer is, you know, you’re going to have a chance to really speak into situations,
00:09:36:01 – 00:09:39:17
SPEAKER 1: Tyler Dolph
and change and influence people’s.
00:09:39:23 – 00:09:41:15
SPEAKER 2: Joshua Swain
Trajectories from their, their.
00:09:41:15 – 00:09:57:16
SPEAKER 1: Tyler Dolph
Families and their businesses. And so if you can spend some time learning it, you know, in a firsthand way so that you can appreciate exactly what you’re what you’re telling people to do and how you’re advising people. And so when I got to law school, that’s.
00:09:57:16 – 00:09:58:12
SPEAKER 2: Joshua Swain
That’s the first place.
00:09:58:12 – 00:10:02:25
SPEAKER 1: Tyler Dolph
I look, was back, in East Texas, and got a job for a company that was.
00:10:02:25 – 00:10:03:24
SPEAKER 2: Joshua Swain
Based in Marshall at the.
00:10:03:24 – 00:10:05:20
SPEAKER 1: Tyler Dolph
Time and spent two years.
00:10:05:20 – 00:10:06:07
SPEAKER 2: Joshua Swain
Just working.
00:10:06:07 – 00:10:08:11
SPEAKER 1: Tyler Dolph
In the field, meeting all kinds of people.
00:10:08:11 – 00:10:09:19
SPEAKER 2: Joshua Swain
Landowners all the way.
00:10:09:19 – 00:10:15:11
SPEAKER 1: Tyler Dolph
From north Louisiana, all the way to Texas. And getting a chance to.
00:10:15:21 – 00:10:19:08
SPEAKER 2: Joshua Swain
Not spend the first couple of years of my career, legal career sitting.
00:10:19:08 – 00:10:21:11
SPEAKER 1: Tyler Dolph
Behind a desk because I was I was extremely.
00:10:21:11 – 00:10:22:17
SPEAKER 2: Joshua Swain
Fortunate in that regard.
00:10:28:12 – 00:10:32:01
SPEAKER 1: Tyler Dolph
You know, there was, the language wasn’t quite as foul.
00:10:32:01 – 00:10:32:23
SPEAKER 2: Joshua Swain
There wasn’t it.
00:10:32:23 – 00:10:46:25
SPEAKER 1: Tyler Dolph
Wasn’t quite as many explosions. But so, no, I mean, I had.
00:10:46:27 – 00:10:51:21
SPEAKER 2: Joshua Swain
The experiences are very, very wide. I, I remember.
00:10:52:03 – 00:10:53:13
SPEAKER 1: Tyler Dolph
Having conversations with people.
00:10:53:13 – 00:10:55:11
SPEAKER 2: Joshua Swain
In their living rooms.
00:10:55:13 – 00:11:05:04
SPEAKER 1: Tyler Dolph
In homes that, you know, worth more than my home and my parent’s home and their parents’ home and everything else combined. And I remember sitting.
00:11:05:04 – 00:11:06:15
SPEAKER 2: Joshua Swain
In trailers.
00:11:06:17 – 00:11:19:17
SPEAKER 1: Tyler Dolph
You know, watching roaches crawl up the wall. So, I mean, it was it was a, a really good learning, learning experience for a young lawyer, who might have been, both out overseas a little bit and also maybe a little bit.
00:11:19:17 – 00:11:20:19
SPEAKER 2: Joshua Swain
Prideful and arrogant.
00:11:20:19 – 00:11:24:28
SPEAKER 1: Tyler Dolph
About, about what was hanging on my wall.
00:11:44:19 – 00:11:47:26
SPEAKER 1: Tyler Dolph
So I had a chance to sit down with,
00:11:47:26 – 00:11:53:20
SPEAKER 1: Tyler Dolph
He is. He’s he’s on his way to retirement now. But he was the family office.
00:11:53:20 – 00:11:55:29
SPEAKER 2: Joshua Swain
Attorney for a very.
00:11:55:29 – 00:11:56:21
SPEAKER 1: Tyler Dolph
Wealthy family.
00:11:56:21 – 00:11:57:10
SPEAKER 2: Joshua Swain
Here in the area.
00:11:57:10 – 00:12:01:11
SPEAKER 1: Tyler Dolph
And I just happen to have a connection to him through my stepdad.
00:12:01:11 – 00:12:03:26
SPEAKER 1: Tyler Dolph
And so I sit down with him, and I’m a semester.
00:12:03:26 – 00:12:04:15
SPEAKER 2: Joshua Swain
From graduating.
00:12:04:15 – 00:12:24:16
SPEAKER 1: Tyler Dolph
Law school, and, kind of that same feeling of, okay, how do I get a job? Do I go out on my own? I kind of realizing that, you know, law school, does it teach you a lot about business? So, you know, you kind of fill in the gaps. And so, I just one of the questions I asked as I, you know, what what advice would you have for me if, if I’m trying to.
00:12:24:16 – 00:12:25:15
SPEAKER 1: Tyler Dolph
If I want.
00:12:25:15 – 00:12:28:00
SPEAKER 2: Joshua Swain
To work in the energy industry as a lawyer?
00:12:28:00 – 00:12:29:18
SPEAKER 1: Tyler Dolph
And he said, look,
00:12:29:18 – 00:12:36:09
SPEAKER 1: Tyler Dolph
and I knew what I wanted to do, they said, before you do that, you need to go out and get.
00:12:36:09 – 00:12:41:09
SPEAKER 2: Joshua Swain
Some practical experience. You’re going to be advising, individuals, property owners.
00:12:41:12 – 00:12:45:29
SPEAKER 1: Tyler Dolph
Landowners, companies on you. You’re going to be telling them what to do and they’re going to rely on you.
00:12:45:29 – 00:12:49:11
SPEAKER 1: Tyler Dolph
But before you do that, you need to go out and actually understand.
00:12:49:16 – 00:12:50:15
SPEAKER 2: Joshua Swain
The real world.
00:12:50:15 – 00:12:58:20
SPEAKER 1: Tyler Dolph
Implications of the advice that you’re going to give, how it’s going to change somebody’s family, how it’s going to change somebody’s life, how it’s going to change somebody’s land that they’ve.
00:12:58:22 – 00:13:00:12
SPEAKER 2: Joshua Swain
Held on to for six generations.
00:13:00:12 – 00:13:04:22
SPEAKER 1: Tyler Dolph
In their family can date back all the way to the 1860s. You’re going to need to understand.
00:13:04:22 – 00:13:04:26
SPEAKER 2: Joshua Swain
And.
00:13:04:26 – 00:13:10:17
SPEAKER 1: Tyler Dolph
Appreciate the kind of changes that you’re going to have, a hand in making both positive and negative.
00:13:12:28 – 00:13:40:25
SPEAKER 1: Tyler Dolph
Yeah. And and, you know, and I’m thinking this guy’s fixing to tell me, hey, do this and you’re going to make $1 million. And he says, no, you need to go understand what you’re fixing to do. So because what you’re going to do is, is going to change the lives of people positively and negatively. And so, that was that was a great piece of advice because I had a chance, to go out and actually do field work and meet people that, my practice never would have, come in contact with.
00:13:40:25 – 00:13:44:18
SPEAKER 1: Tyler Dolph
I mean, like, on one hand, it was the experience of.
00:13:44:28 – 00:13:46:00
SPEAKER 2: Joshua Swain
Practically learning.
00:13:46:00 – 00:13:46:14
SPEAKER 1: Tyler Dolph
How to.
00:13:46:14 – 00:13:47:19
SPEAKER 2: Joshua Swain
Converse with people.
00:13:48:08 – 00:13:50:09
SPEAKER 2: Joshua Swain
When there’s such a wide disparity in.
00:13:50:09 – 00:13:50:23
SPEAKER 1: Tyler Dolph
Knowledge.
00:13:50:23 – 00:13:55:08
SPEAKER 1: Tyler Dolph
But to, on and this was really more related to.
00:13:55:08 – 00:14:00:07
SPEAKER 1: Tyler Dolph
That, the Haynesville Shale exploration explosion when.
00:14:00:07 – 00:14:01:20
SPEAKER 1: Tyler Dolph
Seeing somebody, you know.
00:14:01:20 – 00:14:03:08
SPEAKER 2: Joshua Swain
Two generations, three generations of.
00:14:03:08 – 00:14:03:19
SPEAKER 1: Tyler Dolph
People.
00:14:03:19 – 00:14:05:01
SPEAKER 2: Joshua Swain
Sitting in a trailer.
00:14:05:11 – 00:14:10:01
SPEAKER 1: Tyler Dolph
And handing them a check that is 250,000.
00:14:10:01 – 00:14:11:03
SPEAKER 2: Joshua Swain
Dollars.
00:14:11:06 – 00:14:12:08
SPEAKER 1: Tyler Dolph
And knowing that.
00:14:12:08 – 00:14:16:06
SPEAKER 2: Joshua Swain
That has forever changed the trajectory trajectory of their entire.
00:14:16:06 – 00:14:16:24
SPEAKER 1: Tyler Dolph
Family.
00:14:16:24 – 00:14:30:03
SPEAKER 1: Tyler Dolph
I think knowing that that you’ve done that for somebody or been a part of that, it’s it’s eye opening to the extent that it really does, it, it allowed me to appreciate in, in a deeper sense, the fact that.
00:14:30:03 – 00:14:33:03
SPEAKER 1: Tyler Dolph
When you, when you do legal work,
00:14:33:03 – 00:14:45:04
SPEAKER 1: Tyler Dolph
whether it’s, family law, whether it’s estate planning, whether it’s litigation, P.I., or whether no matter what you do, what what you end up, doing and accomplishing for your clients.
00:14:45:06 – 00:14:45:26
SPEAKER 2: Joshua Swain
Makes a real.
00:14:45:26 – 00:14:47:29
SPEAKER 1: Tyler Dolph
World lasting change. And sometimes those.
00:14:47:29 – 00:14:49:20
SPEAKER 2: Joshua Swain
Ripples carry on for generations.
00:14:49:20 – 00:14:57:01
SPEAKER 1: Tyler Dolph
And that was that was a lesson that I, I could not have understood unless I had I had been on that side of, side of the equation.
00:15:28:07 – 00:15:32:03
SPEAKER 1: Tyler Dolph
Okay. Yeah. Ask questions. I mean, that’s you know, I think there’s this.
00:15:32:06 – 00:15:33:07
SPEAKER 2: Joshua Swain
Undercurrent in law.
00:15:33:07 – 00:15:51:18
SPEAKER 1: Tyler Dolph
Schools that, you know, you’re typically there with, with bright students, you’re typically there with accomplished individuals, whether they’re straight out of undergrad or whether it’s, it’s kind of, after about a couple of years and back into it, you’re typically there with very accomplished individuals. And there’s this undercurrent, at least in my experience, this.
00:15:51:18 – 00:15:53:01
SPEAKER 2: Joshua Swain
Undercurrent of
00:15:53:01 – 00:15:54:19
SPEAKER 2: Joshua Swain
everybody’s smart.
00:15:54:21 – 00:15:57:07
SPEAKER 1: Tyler Dolph
Everybody needs to be, everybody belongs here.
00:15:57:17 – 00:15:58:21
SPEAKER 2: Joshua Swain
And there’s this.
00:15:58:21 – 00:16:00:19
SPEAKER 1: Tyler Dolph
Sense of pride that kind of,
00:16:00:19 – 00:16:01:13
SPEAKER 1: Tyler Dolph
has its.
00:16:01:13 – 00:16:04:02
SPEAKER 2: Joshua Swain
Genesis here.
00:16:04:05 – 00:16:06:17
SPEAKER 1: Tyler Dolph
And at least in my experience, was
00:16:06:17 – 00:16:24:07
SPEAKER 1: Tyler Dolph
You know, nobody else was asking questions. You should be smart enough to figure this out on your own. You really do. You know, you really should. Yeah. You should have this. Had this bull by the tail already. And so the advice I would give to a young lawyer is find people who have done it and done it well, have conversations with them,
00:16:24:07 – 00:16:29:14
SPEAKER 1: Tyler Dolph
find, you know, a the catch phrase now is, you know, find a mentor.
00:16:29:25 – 00:16:36:13
SPEAKER 1: Tyler Dolph
And I think that’s absolutely true. Find somebody who can coach you and tell you how to do things really, really well and can.
00:16:36:14 – 00:16:37:06
SPEAKER 2: Joshua Swain
Work through.
00:16:37:06 – 00:16:54:07
SPEAKER 1: Tyler Dolph
Challenging questions with you, about whether it’s do I start my own practice? Do I hang my own shingle? Do I do I join a law, a large firm? What does that mean? How does that affect my family? How is that going to look like five years from now, after I’m knee deep in this thing? And a change is much harder?
00:16:54:10 – 00:17:00:09
SPEAKER 1: Tyler Dolph
Having somebody to bounce ideas off of in a way that can foster that sense of,
00:17:00:09 – 00:17:04:14
SPEAKER 1: Tyler Dolph
continuity and honesty is I think it’s incredible.
00:17:04:14 – 00:17:06:05
SPEAKER 2: Joshua Swain
I think it’s really important.
00:17:06:07 – 00:17:14:27
SPEAKER 1: Tyler Dolph
And I think it’s really important what you guys are doing, what you put together here, because it is not everybody has the chance to do this. Step 101. Whether.
00:17:14:27 – 00:17:17:09
SPEAKER 2: Joshua Swain
It’s because of their personality or opportunity.
00:17:17:11 – 00:17:20:26
SPEAKER 1: Tyler Dolph
Having a forum where you can tie into and get.
00:17:20:29 – 00:17:22:06
SPEAKER 2: Joshua Swain
Real world practical.
00:17:22:06 – 00:17:24:01
SPEAKER 1: Tyler Dolph
Advice on how to
00:17:24:01 – 00:17:30:09
SPEAKER 1: Tyler Dolph
practice law. Yes, but how to how to fold a legal practice into your life overall and how.
00:17:30:09 – 00:17:31:05
SPEAKER 2: Joshua Swain
That works and what that.
00:17:31:05 – 00:17:32:09
SPEAKER 1: Tyler Dolph
Looks like in the.
00:17:32:11 – 00:17:33:08
SPEAKER 2: Joshua Swain
Rewards you get.
00:17:33:08 – 00:17:39:22
SPEAKER 1: Tyler Dolph
And how you are able to, influence things around you in your community. I think it’s wonderful that you.
00:17:39:22 – 00:17:40:23
SPEAKER 2: Joshua Swain
Guys are putting.
00:17:40:23 – 00:17:59:11
SPEAKER 1: Tyler Dolph
This together and from what I’ve watched the other interviews, I it’s you guys had some spectacular people on here and it’s so I mean, truly, I this is this is really a, quite a thrill for me. Yeah. Yeah. Of course. But, you know, young lawyers getting tied into.
00:17:59:11 – 00:18:03:04
SPEAKER 2: Joshua Swain
Forums and opportunities like this where they can learn in a very practical.
00:18:03:04 – 00:18:09:17
SPEAKER 1: Tyler Dolph
Way, and pick up nuggets that they can put into action that very same day. I think it’s a critical.
00:18:09:17 – 00:18:10:15
SPEAKER 2: Joshua Swain
Part of.
00:18:10:17 – 00:18:14:21
SPEAKER 1: Tyler Dolph
Maintaining and advancing the health of the legal industry. In general.
00:18:17:19 – 00:18:40:10
SPEAKER 1: Tyler Dolph
Of course.
00:18:40:12 – 00:18:42:26
SPEAKER 1: Tyler Dolph
My pleasure. Yes. They are truly.
00:18:42:26 – 00:18:46:12
SPEAKER 1: Tyler Dolph
Thank you, everyone for listening. We will see you next time on revenue roadmap.
00:18:46:17 – 00:19:03:03
SPEAKER 1: Tyler Dolph
If you enjoyed this interview, you can continue down our interview series. Where, next week, we talk to the law firm, the Pacific Northwest Family law Firm. Make sure to check it out here. Because it’s one you are not going to want to miss.

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