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Industry Update for May 24th, 2019

This Week’s Industry News

Compiled by the Rocket Clicks Team

Top Stories

Google Bug Blocks New Content From Indexing

On Wednesday morning, Google confirmed a bug that’s causing major issues. The bug is blocking new content from being indexed in the search results. It’s especially obvious for users narrowing down the search results to the ‘past hour’ as it yields no results. It appears the bug is starting to be resolved as of Wednesday afternoon.

Photo Courtesy of Valentin Pletzer

This isn’t Google’s first indexing issue, and it likely won’t be the last. Last month, Google experienced an ongoing indexing error causing a large number of pages to be deindexed. This, in turn, caused issues with Google Search Console’s Index Coverage Report resulting in the data being unusable during the time the error occurred.

Sources:Search Engine Journal

New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. Optimization score is found within the ‘recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google is adding the following new recommendations related to optimization scores. 1 Target ROAS and Target Impression Share Smart Bidding suggestions to help you bid more efficiently. 2. Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences. 3. Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.

Source:Search Engine Journal

Google Updates Mobile Search Results Page

Google is launching a visual refresh of its mobile search results page to keep up with the continual increase of information on the web from images and videos to 3D objects viewable in AR. The main focus of this redesign is allowing a website’s brand to be front and center. This way, it’ll be easier for users to know immediately where the information is coming from. The new design will also allow for more add-ons in the search results including action buttons and helpful results previews.

Photo Courtesy of Google Blog – The Keyword

With the change, users will see the name of the website, as well as its logo, appear at the top of each of the results making it easier to scan and make a choice based on where the results are coming from. Site owners can pick their preferred logo icon to appear in organic search results by adding a link tag element to the header of the homepage.

Source:The Keyword | Google Blog

LinkedIn Users Can Now See Sponsored Content Ad History

LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company has run during the last six months. LinkedIn’s Ads tab will bring an added layer of transparency to the platform, a move that benefits advertisers and LinkedIn users alike. Offering more insight into advertising practices provides a measure of security for anyone who regularly uses the platform. This added level of security builds more trust in LinkedIn as a platform — attracting more users and more eyes on ads.

Source: Marketing Land


Top 4 Trending Website Redesign Tips

Source:Search Engine Journal

3 Actionable Strategies for Using Audience Insights Tools

Source: Michelle Morgan, Search Engine Journal

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