506% Increase in Organic Search Traffic - Within 5 months of rebuilding and designing the...
Read MoreQUICK AUDIT GUIDE FOR FAMILY LAW FIRM Digital marketing
Is your family law firm ready for the next level of growth?
Unlock your firm’s potential with our Quick Audit Report, crafted to boost your digital presence and client engagement. Inspired by Sterling Lawyers’ market dominance using our strategies, this audit paves the way for your own success.
Our expert team, using tools like Google’s Page Speed Insights, will assess your online performance and provide a comprehensive evaluation. With a grading system from A+ to D-, see how you stack up against competitors and uncover strategic opportunities for growth.
Address common challenges such as loading times and mobile usability with our actionable insights. Through our Metrics, Analysis, Action framework, gain a clear path to improved visibility and client attraction.
Connect with Rocket Clicks to elevate your law firm’s digital strategy and ensure it thrives—start your Quick Audit today and reach new heights.
Quick Audit Guide - Family Law Digital Marketing
We’ve meticulously crafted this audit to focus on the key drivers of growth for your family law firm. Follow the steps, execute the work, watch your family law firm grow.
ONE
Listings
Listings for Family Law Firms
For family law firms, accurate NAP (Name, Address, Phone Number) listings are crucial for visibility across online directories – data aggregators, map aggregators, primary listings, state directories, city directories, attorney listings, law firm listings, and general listings.
These directories not only validate a firm’s online presence but also ensure that clients can easily find accurate information during urgent family matters.
Inconsistent listings can lead to missed opportunities, as clients seeking immediate legal advice may overlook firms with incomplete or incorrect contact information.
Listing Assessment Process
The listing scan for a family law firm performs several key functions:
- Consistency Check: Ensure that your firm’s name, address, and phone number are identical across all legal directories and local platforms.
- Address Accuracy: It checks if the address is listed uniformly or not.
- Presence Verification: Confirm that the firm is listed on all major legal and local directories like Avvo, Yelp, Google, and Bing. Missing from any of these can significantly impact lead generation and SEO.
The results of the listing scan illustrate how well we are doing across different directories.
If the listings data is inaccurate, then we cannot tie everything else together across that particular place of business. We need to do this for each location entity that exists.
Complications and negative impacts typically occur when a firm moves from one address to another and does not take time to clean this up. Many times if not cleaned up firms will excitedly move from an old office to a new vibrant space and lose leads because listings were not cleaned up online.
We want to make sure that underlying data is connected together because then we can tie in the most important piece of content which drives rankings which is reviews.
TWO
Reviews
Reviews and Reputation Management for Family Law Firms
Family law firms with more than 50 reviews and a rating of 4.8 stars or higher consistently outperform competitors.
Given the sensitive nature of family law cases, potential clients prioritize firms with strong reputations for empathy, expertise, and trust.
Google and Facebook reviews act as a form of social proof, making it essential for family law firms to actively gather and manage reviews.
Review Assessment Process
- Claimed, verified, and active listing for Google Business and Facebook for every locaiton.
- Timely response to client reviews, especially focusing on empathetic responses to sensitive family cases like divorce or custody.
- Existence of a scaleable measurable process that encourages satisfied clients to leave reviews, highlighting your firm’s ability to handle emotionally charged and complex legal matters with care and expertise.
See the grading sheet for family law reviews.
THREE
Website
Website Performance for Family Law Firms
The primary purpose of a family law firm’s website is to rank highly in search results and build trust with prospective clients.
Family law clients often make decisions based on how professional, informative, and approachable the website appears. If your website is slow, lacks essential information, or is not optimized for mobile, it can severely impact your SEO performance and user experience.
Website Assessment Process
- Slow Load Speed: Family law clients, especially those in urgent need of legal help, will leave if your website takes too long to load.
- Insufficient Relevant Content: Ensure the website provides detailed information on services such as divorce, custody, and mediation. This not only improves SEO but also reassures clients that your firm is equipped to handle their specific issues.
- Mobile Usability: Many clients will search for legal services on mobile devices. Ensure the website is fully optimized for mobile to capture these leads.
- Clear Calls to Action: Include easily accessible contact forms, phone numbers, and “schedule a consultation” buttons to convert visitors into clients.
FOUR
Search Engine Optimization (SEO)
SEO for Family Law Firms
Effective SEO is critical for family law firms looking to dominate local search results. Optimizing for key terms like “divorce lawyer in [city]” or “child custody attorney near me” will increase your firm’s visibility when potential clients search for legal help.
It’s not just about ranking for general keywords but for those specific to family law matters, ensuring that your firm is top of mind during critical decision-making moments.
SEO Assessment Process
- Core Page Development: Ensure core service pages are developed as services pages that act as hubs of information for helpful related content.
- Helpful / Educational Content: Focus on creating educational content around common family law issues, such as “how to prepare for a custody case” or “what to expect during divorce mediation.”
- Backlink Profile: Build backlinks from local directories and legal organizations to boost the site’s authority.
- On-page Structured Data: Ensure that all on-page SEO factors, such as title tags and meta descriptions, are optimized with relevant keywords for family law searches.
See the grading sheet for family law SEO.
FIVE
Advertising
Advertising Strategy for Family Law Firms
Paid advertising, especially on Google and Facebook, is essential for family law firms competing in highly searched legal markets.
By bidding on high-intent keywords such as “divorce lawyer [city]” or “child custody attorney,” you can capture leads actively seeking legal assistance. However, given the competitive nature of family law, it’s crucial to correctly integrate offline conversion events to push the platform AI to earn your hard earned dollars and deliver actionable cases.
Poor conversion events limit and in some market prevent participation. Constant monitoring of the firm’s offline conversion data integration with ad performance is the secret.
Advertising Assessment Process
- Search Structure: Ensure our search campaigns are structured to maximize budgets across the firm buy service and geography – brand terms, core terms, geo terms, core geo terms, buy core terms.
- Offline Conversion Integration: Regularly review captured offline conversion events via business waterfall reporting to maximize platform AI performance.
- Campaign Asset Maximization: Ensure Google and Facebook campaigns leverage all available relevant extensions and asset combination to drive user interaction – location extensions, call extensions, site links, call out extensions, structured snippets, price extensions, lead form extensions.
- Creative Refresh: Particularly on social media creative assets become stale the longer they in-market with the same audience. Asset freshness and deterioration based on length of time in market and frequency of impressions
SIX
Revenue Operations Waterfall
Revenue Operations for Family Law Firms
Effectively managing revenue operations is paramount for driving sustainable growth in family law firms. This comprehensive approach involves measuring of the entire client acquisition process. This will transform how leads are generated, nurtured, and converted into long-term clients.
We will evaluate how we are measuring intake process, scheduling mechanisms, and sales automation systems. A family law firm that can facilitate a streamlined and efficient client journey that begins with the first point of online interaction to the conclusion of a professional relationship will continually grow year after year.
A well-optimized revenue operations strategy not only aligns marketing efforts with client needs but also refines internal processes to support client interactions effectively. This alignment helps to maximize resources, increase client satisfaction, and ultimately improve the firm’s bottom line.
Key Revenue Operations Assessment Categories
Intake Process Optimization: Implement systems that streamline initial consultations, ensuring your team is equipped to handle inquiries and prioritize high-value leads. This involves training staff to quickly identify and respond to potential clients’ needs, providing clear and concise information tailored to the client’s situation.
Scheduling Efficiency: Utilize modern scheduling tools to minimize friction during the appointment-setting phase. This enables prospective clients to transition smoothly from expressing interest to confirming an engagement, reducing wait times and enhancing client satisfaction.
Sales Automation: Leverage cutting-edge CRM and sales automation technologies to manage leads more effectively. These tools help track client interactions and personalize follow-ups, boosting conversion rates by ensuring that potential clients receive timely and relevant communications.
Data Capture and Utilization: Develop comprehensive strategies for capturing both online and offline first-party data. This data is crucial for informing operational decisions, enabling law firms to better understand client needs and tailor their services accordingly.
