
PPC Case Study: Reducing Reliance on Third-Party Referrals
PPC CASE STUDY: REDUCING RELIANCE ON THIRD-PARTY REFERRALS We set out to increase direct bookings through our clients website to reduce their reliance on expensive referral sources BUSINESS SIZE Medium BUSINESS TYPE Whale Watching Activity Company ADVERTISING GOAL Increase direct bookings DATE RANGE Q3-Q4 2017 The Problem The client is a long-standing Maui whale watching tour company offering educational whale watching cruises & a variety of oceanic eco adventure tours. They had not previously invested in digital advertising and relied