Website Grading Guide
for Family Law Firms

Anthony Karls is an expert in marketing for law firm’s. Anthony understands all the in’s and out’s of Local SEO and Paid Media Services. He also understands that without a solid website to back up all of that marketing work, your law firm will be under-performing. Below is a comprehensive grading sheet designed for evaluating website usability and conversion pathways based on the specified criteria. This sheet is organized into four main parts: Load Speed, Content Relevance, Mobile Usability, and Calls to Action. Each part includes specific grading criteria to facilitate consistent evaluation based on Lighthouse scoring where applicable.

The grading system is from A to D, with A indicating excellent performance and D indicating the need for significant improvement. We use this audit system internally to assess website usability and conversion optimization opportunities for clients before consulting with their businesses. Let Rocket Clicks give you a FREE audit today!

Grading Sheet for Website Usability and Conversion Pathways

Part 1: Load Speed

• A: Website loads in under 2 seconds, achieving a Lighthouse performance score of 90 and above. Provides a seamless user experience.
• B: Website loads within 2-3 seconds with a Lighthouse performance score between 80-89. Few optimizations needed.
• C: Website loads within 3-5 seconds with a Lighthouse performance score between 70-79. Noticeable delays that could affect user engagement.
• D: Website takes more than 5 seconds to load with a Lighthouse performance score below 70, risking high bounce rates.

Part 2: Content Relevance

• A: Comprehensive content detailing services such as divorce, custody, and mediation, fully aligning with SEO strategies and client needs.
• B: Content covers most services adequately but lacks depth in some areas, requiring minor enhancements.
• C: Website has basic service information but misses detailed explanations, risking lower SEO and client assurance.
• D: Insufficient relevant content, missing key details on services, which impacts both SEO and client perception.

Part 3: Mobile Usability

• A: Lighthouse mobile usability score of 90 and above, ensuring all features and content are easily accessible and functional on mobile devices.
• B: Mobile usability score between 80-89, generally user-friendly with minor improvements needed.
• C: Mobile usability score between 70-79, reflects challenges in navigation and readability on mobile devices.
• D: Mobile usability score below 70, indicating significant accessibility and functionality issues on mobile platforms.

Part 4: Calls to Action

• A: Prominent and intuitive CTAs with a clear distinction between primary and secondary actions using effective color schemes. Includes a visible header CTA and accessible global footer CTA.
• B: CTAs are generally effective, but optimization in placement or color distinction could improve user interaction.
• C: CTAs are poorly placed or lack clarity in color schemes, potentially confusing users and hindering conversion.
• D: Ineffective or absent CTAs that fail to guide users through conversion pathways, leading to missed engagement opportunities.

How to Use This Sheet:

• Measure the website’s load speed using Lighthouse metrics to determine its rating from A to D.
• Review the site for relevant, comprehensive content in line with client service offerings, awarding a grade from A to D.
• Assess mobile usability based on Lighthouse scores, grading from A to D.
• Evaluate the presence and clarity of calls to action, including their design and strategic placement, and assign a grade from A to D.

This guide will assist you in effectively assessing and improving website usability and conversion pathways. Through our ongoing process evaluation and execution, we aim to boost client engagement, SEO performance, and conversion rates.