Industry Update for February 2, 2018
February 2, 2018
AdWords ads new automated extensions, Google releases a featured snippet guide, Local Knowledge Panel gets a new design test and more SEM news.
Maximize Your Paid Media Strategy:
- Effective Measurement Techniques: Learn how to measure the success of your paid media campaigns beyond basic metrics, focusing on a comprehensive marketing waterfall to track the journey from clicks to revenue.
- Advanced Tracking Methods: Discover the importance of integrating offline metrics with digital data to achieve accurate return on ad spend (ROAS) and optimize your marketing efforts effectively.
- Ensuring Quality Guidance: Gain insights on how to assess if your paid media efforts are being managed correctly by recognizing key questions and metrics your agency or internal team should be focusing on to drive revenue growth.
Anthony Karls, President of Rocket Clicks, and James Patterson, a paid media expert, regularly explore the intricacies of measurement, tracking, and platform optimization in paid media. Their insights provide valuable guidance on making informed decisions and driving business growth through effective media strategies.
Optimize your marketing efforts with our paid search services!
You Might Also Like
How to Stand Out from Competitors in Search Results
July 5, 2018
Paige Papineau details how businesses can better stand out from their competitors by making use of all of Google Ads features. Find out if your standing out in search.
Twitter Has Its IPO, AdWords Changes Its Terms & Conditions, Bing Just Wants You To Give It A Chance, & More.
November 8, 2013
In this Weekly Update, Twitter has a successful IPO, AdWords makes some changes to its Terms & Conditions, Bing really wants you to give it a try, and more.
