
A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it.
Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.
A milestone is a mini-goal, proof of progress towards a landmark.
A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle.
Landmark: Challenging Assumptions
You’ve collected data, challenged what’s true, and have realigned on the real numbers that matter.

Crossroad
Is what I believe to be true about my company backed by reality?

Milestone
I’ve broken down my business into Facts and Fictions
What Does Done Look Like?
When the “not as true anymore” narratives you are holding onto are let go. Your organization’s marketing is now focused on solving for the current realities.

Crossroad
Is my current tracking accurate and covering all my data needs?

Supplies
Created by:


Milestone
I’ve Gained Clarity That I’m Addressing the Right Issues
What Does Done Look Like?
When the numbers aren’t explained away, and new questions are being asked that haven’t been asked before. You’re able to generate hypotheses that are worth testing.