Maximizing Site Structure to Increase Qualified Lead Traffic

See how we elevate a family law organic ranking on core “miami lawyer” terms and core “law” terms driving more qualified traffic and leads.

Increase in Qualified Organic Traffic within 4 Months

0 %

TIME FRAME

4 Months

SERVICES

SEO / Local SEO / Technical SEO / CRM Data Integration / Web Development Services

THE CHALLENGE

Vazquez de Lara came to Rocket Clicks with an SEO challenge in the south Florida Metro of Miami. Before implementing the SEO strategy, the site faced the following issues and ranked poorly on core lawyer terms in Miami, FL as well as FL family law terms:

Poor Technical SEO: The site had technical issues affecting crawlability and indexation.
Inefficient Location
Pages: Pages lacked optimized content and clear structures for targeting local searches.
Weak Internal Linking: Insufficient linking between related pages hindered authority flow and user navigation.

Technical SEO is always one of the areas we review and implement changes upon bringing on a new client. A few simple tweaks make a huge difference.

UNLOCKING BUSINESS GROWTH

Technical SEO Fixes

Fixed Crawl Errors: Addressed broken links, duplicate content, orphaned pages, and missing meta descriptions and title tags to improve search engine crawlability.
Enhanced Mobile Experience: Ensured all pages were mobile-friendly to meet Google’s mobile-first indexing requirements.

Location Page Structure

Optimized Content: Expanded content on location pages with relevant keywords, detailed services, and locally-focused information. Localized Metadata: Tailored meta titles and descriptions for each location to improve relevance for local searches.

Basic Interlinking Strategy

Relevant Linking: Added internal links between related pages Anchor Text Optimization: Used keyword-rich anchor text to enhance the contextual relationship between pages.

THE IMPACT

The family law firm saw an increase in qulified organic traffic leading to an increase in leads in the highly conveted Miami, FL metro area. Just by implementing the first part of our family law marketing playbook VDL saw a 2x increase in qualified organic visitors to their site. We are excited to continue working with VDL an implementing the remainder of our family law playbook to help them dominate South Florida.