Aurit
Mediation

From Google penalties to three consecutive record months.

3x

consecutive record months(Feb, Mar, Apr 2026 on pace)

135%

of funded agreements goalhit in March 2026

~10 mo

from turnaround engagement to scaled-back paid spend

Client snapshot

Aurit Mediation is an Arizona-based divorce mediation practice specializing in full-service, flat-fee divorce mediation across Scottsdale, Phoenix, Tucson, and the broader Arizona market. The firm operates on a fixed-fee model of $5,800 to $7,800 per case, with a lead-to-consult conversion benchmark of roughly 20% and a consult-to-case conversion of roughly 50%.

The firm was engaged with Rocket Clicks in June 2025 following revenue declines across 2023 and 2024 that were driven primarily by SEO losses. The 2026 shared objective was to restore financial health, hit $1.7M in revenue, and stabilize at 20 new cases per month with a scale target of 25.

The challenge

The situation Aurit came to us with was not subtle. It was a compounded set of problems that had pulled them out of the market their positioning should have owned.

Site architecture that did not match the practice

The practice area section was effectively a single page. It didn’t differentiate the service from its nearest alternative, let alone speak to the distinct buyer intents inside the category. Core service pages that the audience needed to find either didn’t exist or weren’t live in the main navigation. Topical authority was leaking everywhere.

Google penalties and a flagged listing history

The client had already been penalized by Google in multiple ways, including flagged local listings. That history raised the stakes on every local signal and foreclosed any aggressive or high-risk tactics on the paid side.

“I'm so glad we didn't get the other team. You guys are like, this could be a sitcom here. We got good ones.”

— Firm founder (relationship kickoff)

Paid search burning spend on broken attribution

The paid account was running on misaligned settings, pulling users from outside the service area, with campaign structures optimized for reach rather than intent. Offline conversion tracking wasn’t firing, so the platform was optimizing against signals that barely reflected reality.

CRM hygiene and attribution gaps

Leads were entering the CRM but progression through the funnel wasn’t being tracked cleanly. Source attribution was inconsistent. There was no waterfall reporting, no pacing dashboard, and no way to tell the client mid-month whether performance was on track or drifting.

The approach

We worked across four parallel tracks, sequenced so infrastructure and content would stabilize the funnel first, paid would carry short-term volume while that foundation took hold, and organic would eventually take over as the primary engine. The order mattered as much as the work.

1. Rebuild the foundation

We started where the buyer experience was failing. Core service pages the audience needed to see either didn’t exist or weren’t findable. Supporting content was strewn across a flat structure with no topical hierarchy. Local profile and citation data was inconsistent across every platform that mattered. We rebuilt all of it with two principles in mind: every page had to earn its place in the architecture, and every signal pointing at this business had to point the same direction.

2. Restructure paid for efficiency, not just volume

The existing paid account was spending on autopilot, with misaligned settings pulling in users outside the service area and campaign structures that prioritized reach over intent. We paused what wasn’t working, consolidated spend around proven performers, and rebuilt the account around buyer-intent signals rather than keyword volume. The anchor campaign now outperforms every benchmark we track for the category.

3. Rebuild measurement end to end

You cannot optimize what you cannot measure, and what was being measured wasn’t accurate. We rebuilt conversion tracking so every call and form submission could be traced from first touch through to paid case. We worked with the client’s CRM to clean up stage definitions, close attribution gaps, and establish a single source of truth for pipeline reporting. A new pacing dashboard now surfaces performance variance the week it happens, not thirty days later in a monthly report.

4. Understand the buyer journey, then design for it

Not every industry has a same-day-decision buyer. When we pulled timestamps on conversions, we found touchpoints from months earlier finally closing in the current period. That told us this audience behaves more like an account-based prospect than an immediate-intent searcher, which reshaped how we structured nurture sequences, set attribution windows, and interpret short-term pacing variance. The insight became infrastructure.

The results

The numbers moved in the order the theory predicted. Infrastructure and content stabilized the funnel first. Paid held volume. Then organic took over as the primary engine. By the third record month in a row, the pattern stopped looking like a spike and started looking like a trajectory.

A single, undifferentiated service page that failed to answer the questions buyers were actually asking

A full service-page architecture mapped to real buyer intent, with supporting content nested inside a clean topical hierarchy

Google penalties and flagged listing history raising the stakes on every local signal

Local market dominance across primary service areas with share-of-voice scores in the high 80s and 90s

Paid spend bleeding on misaligned settings and broken attribution, with offline conversion signals effectively dark

Rebuilt paid account delivering 7× ROAS on the anchor campaign, with offline conversion tracking firing end to end

Revenue declines across 2023 and 2024 driven primarily by organic visibility losses

Three consecutive record months: February set the all-time company high, March beat it, April on pace to beat March

CRM hygiene gaps, no waterfall reporting, no in-week pacing visibility

Single source of truth for pipeline data, transactional pacing dashboard, attribution mapped from first touch to paid case

Headline outcomes

February 2026: Best month in company history by funded agreements.
March 2026: Beat February. 27 funded agreements against a goal of 20. 35% overperformance.
April 2026: On pace to beat March, making three consecutive all-time record months and confirming the growth curve is sustained, not a spike.
Forward target raised: Monthly goal moved from 20 to 25 based on sustained delivery.
Q1 2026 pacing: 38 clients started through early March with room to comfortably clear the quarterly goal.
Local dominance: Share-of-voice scores in the high 80s and low 90s across primary service areas. Organic visibility strong enough in several markets that paid local ads became partially redundant.
Paid efficiency: Anchor campaign running at 7× ROAS with a CPA outperforming every benchmark we track for the category, driven by the rebuilt account structure and corrected attribution.

The discipline signal

In April 2026, with organic carrying the account and the third record month already on pace, we declined a proposed paid budget increase. The internal framing was explicit: don’t pull a lever you don’t need to pull, and don’t invite additional scrutiny when the numbers are already delivering. For a turnaround client, this is the move that confirms the recovery is structural, not spend-driven.

“We're going to only go up from here. We are going to have the biggest year ever.”

— Michael Aurit, Firm Owner (April 2026, after three consecutive record months)

What’s next

Q2 2026 shifts from recovery to efficiency. Additional high-intent landing pages go live. Internal linking expands across the supporting content library. Authority and link acquisition begin tying directly to the core service stack. The forward question is no longer “can we recover” but “how far can disciplined execution take this business,” with Q3 positioning the account for channel expansion and Q4 opening the door to broader geographic or national growth.