The FTC’s New Testimonial Rules: How They Affect Internet Marketers And Bloggers
On Monday, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC’s last update to its Guides came in 1980, and I think it’s safe to say a lot has changed in the advertising world since then (Disclaimer: This is of course not legal advice, and we are not attorneys)...
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October 9, 2009
