One of the absolute first lessons I learned in internet marketing was if you put something one click away, you lose about 80% of your browsers. Not 20% ... 80%, as in "four out of five people". The second lesson was, people don't remember, pass along, or promote long URLs. Here are the hidden benefits of having your own word-of-mouth domains, and a 4 minute video demonstrationg how easy it is to set up these friendly URLs...